The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Joshua Althauser

Chatbots: How are they helping to improve marketing?

chatbots-how-are-they-helping-to-improve-marketing-scoop-it-final

Messaging services have been revolutionary for businesses looking to improve their services and streamline communication with potential customers. While we have been experimenting with artificial intelligence since the mid-1960s, today’s chatbots aren’t just good for answering questions, bots have also played a significant role in retaining important data regarding user activity. Today, more businesses have […]

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5 key success factors for your content marketing in 2016

5 key success factors for your content marketing in 2016

It’s that time of the year when there will be much focus on devising marketing strategies that will help improve this year’s marketing efforts – including your content marketing. After looking at your last year’s performance and if you’re still planning to put together a new one, here are some key success factors for your […]

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