Yesterday, I had the privilege of listening to a fireside chat with Marc Benioff and Sir Richard Branson at Salesforce.com’s Dreamforce X.
While each and every topic proved to be equally if not more interesting than the last, Branson said one thing that really hit home for me:
“For a business to not embrace social media…you’ve clearly got your head in the sand.”
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Over a month ago, I was curating on Scoop.it and manually setting the post scheduler. I thought…wouldn’t it be great to have a BufferApp integration with my Scoop.it account? With a feature like this, I could curate and forget about it in that Donnie Brasco way.
This week, we put Ileane Smith in the Scoop.it Spotlight. Ileane has found many ways to benefit from curation and find success on Scoop.it. If you missed her story, here’s a recap:
“I’m always reaching out to the Scoop.it community, doing some searches, looking at people who scoop my stuff and discovering their topics. That has led me to educational topics, led me to discover new users, and more. I like sharing things from other people. The power of Scoop.it for me is having all the different ways that I can share that content and keep track of it and put it out there for other people.”
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Scoop.it’s Arabella Santiago sits down with CTO and Co-founder of SlideShare, Jon Boutelle, to talk about the new Scoop.it/SlideShare integration. This is news that content marketers can’t miss!
Read MoreI’ve been asked to answer this question on Quora and so even though it’s been already documented in a number of posts or SlideShare presentations (I mention a couple at the end of my answer…
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Curate SlideShare Content with Scoop.it!
Presentations work great for Curators but Curators are also great for Presentations. Whether you’re using SlideShare to upload your presentations or using Scoop.it to curate your favorite topic, learn how the new Scoop.it / SlideShare integration can help you better leverage your publishing activity.
Read MoreIn this series, we spotlight standout Scoop.it curators. Those whose passion ignite others’ interests. Find out here about who has inspired us. Learn their secrets to sharing ideas that matter to a community hungry for great content. Hear their story. Get inspired.
Check out the Scoop.it Spotlight today to begin learning about the stories of these great people.
#ScoopitSpotlight
Read MoreDigital Publishing Software Uberflip released today an infographic on Curation and Content Marketing that has some interesting data on what Content Marketers see as their key challenges and what their main objectives are when considering Content…
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We were thriled this morning to learn we made it to the #1 spot of SocialBrite.org’s JD Lasica list of top tools for Content Curation. If you don’t know JD’s work yet, we encourage you to check it out as he’s one of the most respected experts on Social Media.
“One day I realized I was spending more time thinking about my blog posts than about my WIP (work in progress).” writes author Sara Rosett. But as she shut down her blogs, she still felt she “wanted something a little more interactive, but without the huge time commitment of daily blogging.“
“Blogging is still important, but Scoop.it should be the hub of your social activities.” writes Marty Smith in this very complete review of Scoop.it. Marty’s feedback is very interesting as you can take it as…
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Last week, we introduced the new visual dashboard which was a big change for Scoop.it. We’ve already seen positive impact in our analytics but, more importantly, we’re very excited and pleased by your reactions. We also heard you as you said you missed the old community leader board and the ability to see your daily stats broken down per topic: removing these two features was a mistake but we’re happy to announce that it’s fixed as of today!
“Algorithms can help, but more fundamentally, we need to figure out what we want a diverse pool of information to look like.” Jonathan Stray gives interesting ideas on niemanlab.org on how to avoid the filter…
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Curation starts with inspiration.
Today Scoop.it introduces its New Visual Dashboard, centered on your Interest Graph and connecting you with other great curators by topics.
– Focus given to your followed topics
– Dynamic & instant view to the newest curated posts on what matters to you
– Search for the best curators on your interests
– More visibility for your great curation
As Therese Torris explains on this blog post: “there is more smart content online than anybody could ever read“. So that’s why she decided to embrace curation rather than contributing to the “ongoing content inflation“.
The analogy of Curation shaping up a Global Brain is one we’ve used before: great to see it make progress and be defended! Interesting article by Eliot van Buskirk on evolved.fm.
On Friday, we all learned the devastating news of Twitter leaving LinkedIn and no longer allowing its users to send their tweets directly to the professional networking site. As every professional who feeds their LinkedIn directly from their Twitter account received the email stating that “tweets will no longer be shared on LinkedIn,” frustration and confusion began to take over.
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Pretty interesting analysis of Intel IQ’s initiative and how it can be generalized to other types of smaller busiensses. Good summary of what Content Curation can bring to a Content Marketing Strategy. See on blog.atomicreach.com
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Boutiika is a location-based tool for the boutiques of New York and San Francisco, providing its customers with the most stylish products and where to find them. Boutiika is primarily a search engine for young female shoppers, but the team wanted to add to this. Looking for a way to post more detailed information on products and boutiques, as well as to increase engagement within their community, Boutiika turned to Scoop.it, which allows them to provide news and information on the boutiques featured on their site while still maintaining the focus on their own product – Boutiika.com. On Scoop.it, Boutiika’s team also found many ways to integrate this great new content with their website, making it somewhat of their own content management tool. Here is a look further into Boutiika’s Scoop.it strategy:
Curation is going to be a big topic at the TechWeek Conference starting this Friday 6/22 in Chicago. I’ll be speaking at two sessions related to it but there are several others worth looking at as they show how important Curation is becoming as a trend. Not just to the Social Media experts who predicted it, but now also to people and businesses everywhere.
“As startup marketers, we particularly seek solutions to cut through crowds of content to engage more than just friends and followers, but much larger (incremental) audiences drawn to the same topics and interests. And then there was Scoop.it: curating made easy, content sharing with Red Bull (ish) wings.” writes Michelle Fitzgerald, the founder of Get Scrappy.
Read MoreFrom Technorati.com :
“It is really about how the cyber world is changing and shaping the needs and expectations which have evolved beyond mere key word search and how services like Scoop.it will meet those because Google won’t.”
In this vibrant praise of Scoop.it, blogger Shred Pillai points out the changes we’re seeing in the way we look for information. From basic search, we now look more and more for meaning and context from human experts. And this is what Scoop.it is curation is all about.
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A good starting point if you’re interested in the Search Rankings benefits of Content Curation as part of a Content Marketing Strategy.
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Yes, curation wouldn’t exist without creation, admits Mark Armstrong, the founder of Longreads and also a team member of Pocket. But, he goes on, there are interesting questions – and perhaps more even more interesting answers – that highlights the value of Curation.
This is a podcast Guillaume, our CEO & Co-Founder, recorded on Content Curation for Spark Tech Talk together with Oliver Hsiang from Stumble Upon and Gary Griffiths from Trap.it.
Read MorePierre-François Thaler, Managing Director at EcoVadis, an innovative platform allowing big companies to rate their suppliers on social and environmental performance, wanted to educate his audience about Sustainable Procurement & Green Purchasing and create top of mind awareness regarding EcoVadis. He was persuaded that evangelization was the key to do this. To take the place as a reference in this niche sector, Pierre-François decided to provide high-value content to his audience. He started to publish high-quality resources like analysis, research projects that appeared quickly very time-consuming to produce. As he needed to bring a constant attention on his sphere to evangelize, Pierre-François found the solution with content curation thanks to Scoop.it Business.
Read MoreThis is a great post by Raymond Morin on how Social Influence and Curation are tightly interconnected. “The key to influence is based primarily on the quality and relevance of the content offered“, he writes,…
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