The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

How Glenn Street Embraces His Niche and Keeps it Entertaining for Everyone

Posted on
October 12, 2012
by

Glenn Street isn’t your average guy. His claim to fame is being the very first mascot in  the National Hockey League, as well as one of the first mascots in professional sports.  After his debut, Glenn began receiving calls from the opposing teams asking where  they could get one of those costumes! He and his small team startedsimply sewing and  building the costumes for the random customers who were calling.

After a while, the calls started flooding in, and it became too much. That’s when Street Characters was founded. Today, Street Characters is best known for creating sports characters (mascots). Their clients over the years have included about half of the teams in the National Hockey League, National Football League, and Major League Baseball.

This might not sound like a company who needs much social media or content marketing, but we all know that a company like that hardly exists anymore these days.

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Series

Content curation: your next Social Media Marketing idea

Posted on
October 11, 2012
by



These are the slides of my talk at the Social Media for Non-Profits conference in San Francisco today.

1. Why does Content Curation matter for marketers?

2. 7 Best practices for Content Curation

3. And great examples of NPO’s effectively using Content Curation.

Part #3 is specific to NPO’s (but might be inspiring to any Content Curator) but #1 and #2 are generic for all Content Marketers.

Photo by JD Lasica – Thanks!


See on www.slideshare.net

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90% of Marketers Know the Importance of Content, but only 38% Have a Strategy

Posted on
October 4, 2012
by

According to a recent survey conducted by Econsultancy, 90% of respondents (1,300 marketing professionals) believe that content marketing will continue becoming increasingly important within the next year, but a surprisingly low 38% of them actually have a content strategy in place.

It’s hard to say that a day goes by for marketers without hearing, talking, or reading about some type of content marketing strategy. This is clearly demonstrated by the 73% of respondents who believe that brands are becoming publishers. Why is it, then, that only 38% of companies currently have a defined content marketing strategy and only 55-58% say that they are planning one?

After seeing these numbers, I thought of a few reasons why companies wouldn’t have a content marketing strategy, and why those reasons are not acceptable excuses.

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Posted in
Opinion, Product News

Humanrithm: why data without people is not enough – and how algorithms lost the Content Curation battle

Posted on
October 4, 2012
by

These are the slides of my talk at DataWeek 2012.

This is what is it was about: “We engineers love data and algorithms. They help create amazing things. But if and when we forget that people create data and that data can be improved by people, we will miss the promise of Big Data. It’s time we all thought of this not as social vs algorithm but as Humanrithm.“

And I also took the example of Content Curation as a case study.

See on www.slideshare.net

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Posted in
Events

Share scoops directly to a LinkedIn Group

Posted on
October 4, 2012
by

I’ve read recent news on how LinkedIn has become seriously interested in content launching new features that encourage their users to rate each other on skills and expertise as well as engage with business visionaries.

Here at Scoop.it, we’ve known that content plays a significant role in developing thought leadership and brand equity. Today, we launched a new feature where you can share your scoops directly to a LinkedIn Group. Imagine that? You can strengthen your professional network by sharing ideas that matter to a community that cares for such insight and knowledge.

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Product News

How is Content Curation helping Professionals? Where is it evolving to? The Friday Hangout

Posted on
September 28, 2012
by

Guillaume, our CEO & Co-Founder, was invited to the Friday Hangout this morning with Social Media experts Janet Fouts and Steve Farnsworth. Both are strong Social Media experts and have seen many trends: Steve is a Forbes Top 50 Social Media Influencer and Janet started online communities back in the 90’s before starting her own consulting practice.

They talked about the role Content Curation has for Social Media Marketing and how it will help social media evolve from the social graph to the interest graph, something key for professionals who tend to have niche long-tail interests.

See on www.youtube.com

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Events

Learning by Doing: How Lauren Moss has Learned to Leverage Curation to Amplify her Online Presence

Posted on
September 28, 2012
by

Lauren Moss curates topics that tend to be a reflection of her interests and areas of research/study. As an architect and LEED AP with experience in green building and urbanism, ‘Sustainable Architecture’ and ‘Green Streets’ are topics that relate directly to her professional and personal interests, and they both highlight case studies, current events, and related news articles.

An interest in design, particularly information design and visualization, stems from her experience with the technical process of architecture and how drawings convey data in an effective and meaningful manner. That said, she finds it intriguing to explore how these concepts extend beyond the architectural realm into other areas, including education and communication, and so the topics ‘Visual Data’ and ‘Green Infographics’ reflect those interests.

“When executed thoughtfully and with intention, content curation will help to establish oneself as aknowledgeable resource who adds value to a topic or community, which will extend one’s reach beyond asingle website or platform, and for the best reasons- because others want to read what you share and will, as a result, share your finds and expertise with their own communities.”

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Series

It all started with one scoop: Introducing Global Comments and New Scoop Layout

Posted on
September 27, 2012
by

Have you ever felt frustrated by the fact you never seem to know what happens to your content on social media? We share, we tweet and then… not much. Content is short lived and real-time is sometimes too fast: we don’t know who saw it, who reacted to it, who was influenced by it.

That’s been one of our frustration and we’re very happy to frequently hear that Scoop.it is a way to slow down real-time and give great content a longer chance to be discovered. Through the Scoop.it curation layer, not only can your readers see the related content you curated on that same topic but they can also discover it through search, something that doesn’t happen with social content.

So today, we’re happy to take a step further in making you see what happened to your curated content. With the release we’ve launched earlier today, we’ve unified all reactions to a Scoop in a unique thread. Everyone who directly or indirectly – through multiple rescoops – reacted to your great scoop will be on that thread and you’ll see them appear below your post (by expanding the thread if needed).

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Events

Insights Into the Hot Trend of Social Media Content Curation

Posted on
September 27, 2012
by

In the guest post published by Jeff Bullas‘ blog, Intervistato.com’s Maria Petrescu interviews Scoop.it’s co-founder Marc Rougier after giving her own insights on why curation is a much needed trend.

“Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks.” she writes.

She comes back with Marc on the background behind Scoop.it: “The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests.”

Plus other interesting insights and a video of the interview. Check it out!
See on www.jeffbullas.com

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Posted in
Events

Peretti: Human Curation Beats SEO in the Social Web

Posted on
September 21, 2012
by

“Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans.” Erin Griffith reports on Pandodaily.

Some will argue that Google is not that bad but the point isn’t there.

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Events

Get Your Head out of the Sand: Advice from Sir Richard Branson

Posted on
September 20, 2012
by

Yesterday, I had the privilege of listening to a fireside chat with Marc Benioff and Sir Richard Branson at Salesforce.com’s Dreamforce X.


While each and every topic proved to be equally if not more interesting than the last, Branson said one thing that really hit home for me:

“For a business to not embrace social media…you’ve clearly got your head in the sand.”

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Product News

How Ms. Ileane Spreads Interesting Ideas to Strengthen and Embrace Her Community

Posted on
September 14, 2012
by

This week, we put Ileane Smith in the Scoop.it Spotlight. Ileane has found many ways to benefit from curation and find success on Scoop.it. If you missed her story, here’s a recap:

“I’m always reaching out to the Scoop.it community, doing some searches, looking at people who scoop my stuff and discovering their topics. That has led me to educational topics, led me to discover new users, and more. I like sharing things from other people. The power of Scoop.it for me is having all the different ways that I can share that content and keep track of it and put it out there for other people.”

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Series

Scoop those slides!

Posted on
September 11, 2012
by


Curate SlideShare Content with Scoop.it!

Presentations work great for Curators but Curators are also great for Presentations. Whether you’re using SlideShare to upload your presentations or using Scoop.it to curate your favorite topic, learn how the new Scoop.it / SlideShare integration can help you better leverage your publishing activity.

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Posted in
Product News

Live Now: The Scoop.it Spotlight

Posted on
September 6, 2012
by

In this series, we spotlight standout Scoop.it curators. Those whose passion ignite others’ interests. Find out here about who has inspired us. Learn their secrets to sharing ideas that matter to a community hungry for great content. Hear their story. Get inspired.

Check out the Scoop.it Spotlight today to begin learning about the stories of these great people.

#ScoopitSpotlight

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Posted in
Product News, Series

Scoop.it Tips For Authors by Sara Rosett

Posted on
August 16, 2012
by


“One day I realized I was spending more time thinking about my blog posts than about my WIP (work in progress).” writes author Sara Rosett. But as she shut down her blogs, she still felt she “wanted something a little more interactive, but without the huge time commitment of daily blogging.“

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Events

New Visual Dashboard follow-up : Community Leaderboard and Daily Stats per topic are back!

Posted on
July 16, 2012
by


Last week, we introduced the new visual dashboard which was a big change for Scoop.it. We’ve already seen positive impact in our analytics but, more importantly, we’re very excited and pleased by your reactions. We also heard you as you said you missed the old community leader board and the ability to see your daily stats broken down per topic: removing these two features was a mistake but we’re happy to announce that it’s fixed as of today!

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Product News

Visualizing the Interest Graph

Posted on
July 7, 2012
by

Curation starts with inspiration.

Today Scoop.it introduces its New Visual Dashboard, centered on your Interest Graph and connecting you with other great curators by topics.

– Focus given to your followed topics
– Dynamic & instant view to the newest curated posts on what matters to you
– Search for the best curators on your interests
– More visibility for your great curation

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Product News

Don't Cry Over Twitter Breaking Up With LinkedIn

Posted on
June 30, 2012
by

On Friday, we all learned the devastating news of Twitter leaving LinkedIn and no longer allowing its users to send their tweets directly to the professional networking site. As every professional who feeds their LinkedIn directly from their Twitter account received the email stating that “tweets will no longer be shared on LinkedIn,” frustration and confusion began to take over.

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Product News