The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Kenny Kline

5 ways to make the most of the freelance content marketer lifestyle

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Many content marketers are tied to an agency or are simply in-house. But a huge number of us are also freelancers. It’s an exciting lifestyle, with severe peaks and valleys: unsteady but good pay, flexibility, and the respect accorded to a contractor over an employee. Despite all the possibilities, I feel that many freelancers aren’t […]

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Outsourcing your content: the Dos and Don’ts

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It’s a phenomenon. Over 60% of businesses are now outsourcing their content to freelancers and agencies. This is probably a good move: content creation requires a particular set of skills, and it’s often best to leave to those with expertise. At the same time, knowing how to outsource your content needs effectively remains an inexact science. […]

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5 habits that inspire creative thinking

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As aspiring innovators and thought leaders, people like me are always trying to remove the limits of our thinking—dreaming up new ways to hack our brain to invent unique perspectives that will improve our business, our life, and the world. While some people are just born beautiful freaks, others (like me) have to discover and […]

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3 ways to get the most out of your blog content

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A recent study from HubSpot.com reported that 60% of marketers say blog content creation is their top inbound marketing priority. And yet, for those of us just starting out, the goals of blog content remain nebulous. It’s often said that content blogging has different goals than traditional advertising. But if that’s true, then how is it […]

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