The Lean Content Marketing Blog

How to get more return on investment from content

Content Marketing

4 unique ways to connect with customers through content

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The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out and connect with customers. The question is, are you seizing the opportunities you have to create meaningful connections through custom […]

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5 tips for discovering creativity and unleashing your full writing potential

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Writing – even business content writing – is very much a creative pursuit. When that sense of creativity dissolves or lapses, the content suffers. If you feel like you’re stuck with no visible escape, then it’s time that you reevaluate where things stand and find a way to recapture the creativity that’s gone missing. Going […]

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Leveraging customer reviews as the new social proof

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Customer reviews are hard to ignore. Reviews do not only help you gain real, honest feedback about your product or service, they also strengthen your online reputation and increase your brand engagement. If you are overlooking the value of customer reviews for your overall content marketing strategy, you might be missing out on a huge opportunity […]

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Why content marketing works, and… why it doesn’t – free eBook

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Content marketing is the only path to measurable ROI… Content marketing influencer Michael Brenner puts it this way, and we couldn’t agree more. Content marketing has never been so hot – today 80% of companies prioritize content in their marketing strategy! Embracing content marketing deliver results. By publishing and distributing content that answers prospects’ questions, content marketers guide […]

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Focusing on outbound marketing? Here’s why you need content

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Inbound and outbound marketing are two opposites strategies – their logic and methodology are totally different. The goal of inbound marketing is to attract your audience to you, by providing educational content that solves your readers’ pain points in a given moment. It’s about driving them to your website. But you also want to engage […]

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How to unify a dispersed team of content writers

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Consistently developing high quality content can be expensive if you aren’t careful, which is why many businesses are turning to freelance writers as a cost-effective solution. But hiring independent contractors to handle your content needs doesn’t come without issues. Namely, you have to deal with a dispersed team of remote writers. This makes it challenging […]

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New features on Scoop.it Content Director!

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Today, about 70% of marketers still aren’t successful with their content marketing strategy. That’s why Scoop.it launched its own platform Scoop.it Content Director. The goal? To help companies produce more and better content, while maximizing the impact of each single post. We consistently improve the platform to help marketers be more efficient on a daily […]

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How to find content for niche industries

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Every business needs content. But not all industries are easy to write about. I often speak with business owners who struggle to produce enough content for their blogs, simply because there isn’t much to write about in their niche! Even when they search for third-party content to curate, they find that nobody is producing much buzz […]

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5 signs your digital marketing strategy just isn’t working

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You’ve been pouring money into your brand’s new digital marketing strategy for three months, six months, maybe even nine months…but where are the results? Are you seeing any tangible rewards? Just because you have a digital marketing strategy in place, doesn’t mean it’s working. This is a lesson many have to learn the hard way. […]

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Make 2017 the year of user-generated content

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The demands of content marketing can be brutal. As soon as you end one campaign, another one starts. The pressure of continually coming up with fresh ideas and then actually finding the time to write the content is too much for most to handle. Couple that with the demands of driving traffic back to the […]

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8 ways to use social media for SEO

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Search engine optimization (SEO) is still one of the best ways to reach customers, regardless of a business’s target customer base. With 69 percent of customers researching online before making a purchase, it’s essential that your site show prominently in search engine rankings when consumers are looking for information. But Google’s evolving algorithms can make […]

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Want to be a successful content marketer? Do these 10 things

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You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers: 1. You have a documented content marketing strategy Ever heard of “to fail to plan is to plan to fail”? […]

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All content should convert: how to align content marketing and lead generation

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Every day, every week, I meet marketers who tell me they can’t be expected to create content that will generate leads. They always have good reasons: my industry is specific, decision-making takes time, I focus on SEO, etc… Sometimes – rarely – they’re right. But most of the times, it’s because they simply don’t have […]

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The 8 content marketing resources that made me a better marketer in 2016

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Many, many things happened in 2016. Jimmy Butler broke Michael Jordan‘s Chicago Bulls record for points in a half on January 3rd. We certified the world’s largest ever blue star sapphire at 1404.49 carats on January 4 (that’s a lot of carats…). On January 6, “Star Wars: The Force Awakens” broke the North American box office record. […]

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Here’s what successful bloggers are doing behind the scenes

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So much blogging advice is centered on writing quality content, sharing on the right channels, and using the right visuals to complement your topics. But the reality is that these are just the things that show. Successful bloggers are the ones doing more than the competition behind the scenes. The sobering reality of modern blogging […]

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How to measure content marketing success in 2017

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How are people finding your content, and what are they doing once they’re on your pages? What are your most effective audience acquisition channels, and which of these are driving the most significant business performance? Whereas marketing professionals in the trenches were once exempt from such strategic modeling, today we’re under so much pressure to […]

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3 reasons why you should include content marketing in your 2017 budget

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Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing strategy, in addition to your usual marketing efforts? Here are 3 reasons why you should consider it. 1. Drive high-quality […]

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Social media & lead generation: the missing links

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After speaking with hundreds of marketers on the topic of lead generation from social media over the last year, we’ve noticed several key gaps in many of the current methodologies and practices shared by prospects.  As such, we’re anxious to bring these gaps to light in the hope of helping marketers everywhere improve conversion from […]

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How to get started with content marketing – and succeed

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If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume your marketing “team” is one person. We figure your budget is more garage band than Fortune 500. And we understand […]

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