The Scoop.it Content Marketing Blog

How to get more return on investment from content

Content Marketing

How to Start Blogging: The Guide to Successful Content

Still haven’t started your business blogging efforts? No idea how or where to start? You’re in the right place. Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. This will increase your likelihood of […]

Read More

Why You Should Stop Talking About Yourself in Your Content Marketing

Why You Should Stop Talking About Yourself in Your Content Marketing

“We’re doing content marketing to rank in search and attract more leads.” How many times have you heard someone say this, or even thought that to yourself? While no one can deny the advantages content marketing brings, the statement above is driven by what content marketing does for the company, not for the consumer. Now […]

Read More


Joining the Bandwagon: How to Craft DIY Content

Joining the bandwagon: how to craft DIY content

How many times have you encountered a problem or challenge in your own life and conducted a quick Google search to find a solution? If you’re like most, this is a daily occurrence.

From a business perspective, the rise of the self-service, DIY culture presents a unique opportunity to develop a carefully crafted content strategy that reaches your audience and moves them to action. Do you have a plan that allows you to capitalize on this trend?

Read More

Social Employee Advocacy: How To Use Content Curation To Get Better Results

To succeed in Content Marketing it’s essential to create quality content that provides answers to the questions your target audience have. The more accurate answer you’ll be able to contribute, the bigger impact you’ll have. It’s a no-brainer.

Once your content is published, it’s very important to promote it. Why invest so much time and effort creating your content if no one sees it? Several techniques exist to share your content:
– Share your posts (and reshare multiple times) on your social media channels over the next few weeks
– Distribute content via email
– Put in place an influencer marketing strategy
– Share your content in online communities and niche social bookmarking sites
– Get your co-workers to share your content on social media.
Let’s focus on the last point: get your co-workers to share your content can make a huge difference.

Read More

5 Definitive Steps to Write Content That Ranks Above Competitor’s in Search

To grow your website, you basically need to focus on two things:
– You need to produce content that engages and excites your visitors.
– You need to drive enough traffic to your website.

Ideally, once those two things are in place, your ideal customers will discover your website, possibly bookmark it, link to it and further refer their friends and fans to your web pages.

That said, here’s the difficult (but achievable) part: For you to generate a lot of traffic, you need more than average content.

If your competitors are dominating the search engine results for your target keywords, then you have to create a more compelling content in order to outsmart them. There’s no shortcut!

There’s no arguing the fact that search engine is, and will always remain the best source of traffic any website can get.

Read More

How to Develop an Internal Content Strategy That Engages Employees

how to develop an internal content strategy that engage employees

When you think about content, in terms of business, what sort of mediums and strategies come to mind? If you’re like most, your focus immediately shifts towards content marketing – things like blog posts, press releases, social media, and landing page optimization. But content isn’t always outwardly facing.

There’s a time and place for having an internal content strategy and your company shouldn’t ignore the role it could play in pushing your business forward

Read More

Paid Content Distribution: How to Win With Your Perfect Audience

As content marketers, we place an astonishing amount of focus on content production. We look for ways to streamline these processes and create more with less without taking the time to reflect on the impact our content is making.

Production also seems to be the leading marketer’s challenge. However, it’s the content promotion that has the final word in deciding whether a piece of content was successful.

With the decline of organic reach, paid content distribution comes as a powerful tool of every savvy marketer. Let’s look into why organic promotion is a challenge, and the five steps to overcoming it.

Read More

How to Write for a Segmented Audience

How to Write for a Segmented Audience

Writing for a single target audience is a challenge for most writers. You have to get in tune with your audience’s perspectives, histories, values, wants, and needs, then choose a topic that suits them and adopt a tone they can relate to. Even if you’re used to writing for a particular niche, it’s still exhausting work.

So what happens when you want to target two different audience segments?

Read More


How to Hit the Perfect Readability Score of Your Niche Audience

how to hit the perfect readability score of your niche audience

Content Readability refers to the ability of your content to attract the target audience with its simplicity, clarity, relatability, and natural flow, from start to finish.

The B2B marketers confront numerous challenges to drive their content marketing campaign. However, nothing tests them quite like creating engaging content.

In fact, 60% of the content marketers surveyed during the 2016 B2B Content Marketing Trends put “Producing engaging content” as their #1 challenge.

Read More

How Empathetic Storytelling Is the Key to Good Content Marketing

how empathetic storytelling is the key to good content marketing

Bad news, content marketers: traditional storytelling has gone mainstream. Once a coveted tool among content marketers, storytelling has prompted professionals of all backgrounds to inform and inspire their audiences with strategically relatable content.

In a market where 92% of consumers prefer stories in messaging, marketing teams will need more than facts and figures to tell a good story. They’ll need empathetic storytelling. Good empathetic storytelling simply makes us feel better—usually by generating a chemical response in our brains that heightens our focus and helps us build connections with others.

Read More



Why including data-driven research in your content ideation process is essential

When we mention content marketing, we talk about the technique that consists in creating and distributing high-quality content to acquire and engage with a targeted audience, so they can finally purchase goods or services from your company. Content quality is, therefore, a crucial element in your content marketing strategy: you have to provide a relevant […]

Read More

3 ways to convert website traffic into sales

Website traffic is a major metric many marketers use to measure the success of their marketing campaigns. I won’t go into a debate about whether it is the right or wrong metric to watch but traffic is the basis of most marketing metrics. Unfortunately, most people still do not know what to do with website […]

Read More




How to propel your content marketing without actually writing texts

Content marketing is all the rage. The amount of content published online every second is insane. The craze around it is not anywhere near dying down. As the competition for user eyeballs is getting more and more intense, marketers are striving to find new strategies that actually work. Obviously, excellent articles require excellent writers. Just some kind of yeah-whatever-writing level is no longer enough.

Read More




How companies are using data-driven AI to improve customer experiences

Artificial intelligence (AI) is the tech world’s golden goose. Machine learning’s incredible potential for task automation and productivity has a home in almost every industry, and companies all over the world are tapping into the technology. The integration of AI-powered chatbots and data-driven analytics can improve user experiences and reduce the workload on human service […]

Read More

Market intelligence: how to leverage information to beat competition

If you want to make relevant decisions, you need to listen. That’s what market intelligence is all about. Information and data (industry-related trends, competition, online reputation…) are very important assets for any company. If you check out the graph below, you’ll see that the amount of data created worldwide hasn’t stopped growing, and this growth will […]

Read More


Improve the way you measure your content’s impact with the new analytics feature

Measuring the impact of your actions is key in content marketing. We always advise here to design a strategy first so you can generate significant results. To do so, it’s important to define precise objectives and identify a few KPIs that you should keep track of. We revamped the analytics feature in Scoop.it Content Director, […]

Read More

4 project management fails every content marketer can avoid

  Project management is a very challenging discipline. Even experienced project managers face a number of challenges. Fortunately, projects go much more smoothly and are more successful if you are aware of the most common mistakes and take appropriate steps to avoid them. Here are some of the most common project management mistakes that marketers […]

Read More