The Scoop.it Content Marketing Blog

How to get more return on investment from content

Content Marketing




How to propel your content marketing without actually writing texts

Content marketing is all the rage. The amount of content published online every second is insane. The craze around it is not anywhere near dying down. As the competition for user eyeballs is getting more and more intense, marketers are striving to find new strategies that actually work. Obviously, excellent articles require excellent writers. Just some kind of yeah-whatever-writing level is no longer enough.

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How companies are using data-driven AI to improve customer experiences

Artificial intelligence (AI) is the tech world’s golden goose. Machine learning’s incredible potential for task automation and productivity has a home in almost every industry, and companies all over the world are tapping into the technology. The integration of AI-powered chatbots and data-driven analytics can improve user experiences and reduce the workload on human service […]

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Market intelligence: how to leverage information to beat competition

If you want to make relevant decisions, you need to listen. That’s what market intelligence is all about. Information and data (industry-related trends, competition, online reputation…) are very important assets for any company. If you check out the graph below, you’ll see that the amount of data created worldwide hasn’t stopped growing, and this growth will […]

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Improve the way you measure your content’s impact with the new analytics feature

Measuring the impact of your actions is key in content marketing. We always advise here to design a strategy first so you can generate significant results. To do so, it’s important to define precise objectives and identify a few KPIs that you should keep track of. We revamped the analytics feature in Scoop.it Content Director, […]

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4 project management fails every content marketer can avoid

  Project management is a very challenging discipline. Even experienced project managers face a number of challenges. Fortunately, projects go much more smoothly and are more successful if you are aware of the most common mistakes and take appropriate steps to avoid them. Here are some of the most common project management mistakes that marketers […]

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How to write engaging tweets in 280 characters

If you want to be a successful digital marketer, then you should be aware of the latest updates related to social media. Being one of the most widely used social media platforms out there, Twitter keeps on redefining itself. A while back, it announced the latest update regarding the 280 character limit for tweets. The […]

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The 10 do’s and don’ts of FAQ pages

The modern FAQ has evolved to become one of the most important pages of your site—both for new visitors and for returning customers. But if you’ve never created an FAQ page before, or if you don’t have a solid vision backing your FAQ strategy, the whole process can seem intimidating. While you may not be […]

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Each of your employees should be a writer: here’s why

Once a company grows beyond its initial team, it almost always hires a dedicated writer to handle various responsibilities. For example, technical writers specialize in writing manuals and other technical documents to be read and understood by non-experts, while copywriters focus on producing taglines and advertising material, and content writers produce blog posts and other marketing collateral. […]

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6 secrets of viral content

Whatever type of online business you are engaged in, you should understand the importance of content marketing. 87% of buyers say that content affects their choice. And now imagine, what will happen if everybody from your target audience reads quality posts on your blog or social networks! In this article, I’ll try to explain how […]

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Content intelligence insights: the hottest content marketing trends for 2018

Content marketing has been one of digital marketing’s hottest topics for years. Here is the proof – you can see by yourself that, according to Google Trends, the interest in the term “content marketing” hasn’t stopped growing: It’s early 2018 and we decided to analyze 19 000 articles on the topic of content marketing, published […]

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4 major content distribution pitfalls to avoid in 2018

According to the Content Marketing Institute’s annual research on content marketing trends, 53% of marketers attribute the success of their content marketing campaign last year to their content distribution efforts. They had figured out their target audience, and what platforms work best for them, and that contributed to the successful 2017 they had. Undoubtedly, content […]

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Four components of an excellent inbound marketing strategy

Ever since HubSpot CEO Brian Halligan coined the term “inbound marketing,” it has been all the rage. And for good reason. Unlike its counterpart outbound marketing, inbound marketing does not shove products or services into people’s faces. Rather, with inbound marketing, you address customer problems, thereby creating awareness for your product or service and attracting customers to […]

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What is the ROI of a knowledge sharing platform?

In a previous article, I gave you a few tips on how and why you should implement a knowledge sharing solution in your company. This represents a significant investment, and we’re fully aware of it. Therefore, shortly after posting that article, I realized the ROI of a knowledge sharing solution was also a key element […]

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Share of voice: what it is and how to increase yours

There are a lot of marketing metrics tossed around these days. LTV… CPC… ROI. Even LOL (which measures how you respond to your publishing calendar). But share of voice means more to us than any other. Especially this year. That’s because our CEO and Co-Founder, Guillaume Decugis, has named share of voice as the primary […]

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Choosing which CMS is best for you

Which CMS is best for you? Nearly half of all websites use an established CMS to help better manage the content on their sites. It’s little wonder: content management systems (CMS) can make having a portfolio, blog, or eCommerce site a much simpler affair. Separating presentation from content, as CMSes often do, makes updating design, posting […]

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Content curation: the complete guide to leverage third-party content

Curated content. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social curated content. Curated content actually covers much more than just social sharing, and can help your content marketing results in ways you don’t imagine.

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5 content marketing mistakes that scream amateur

Everyone starts somewhere. I want you to be super successful. There are so many pitfalls in content marketing, but if you follow the advice below, you’ll enjoy a smoother start than I did! 1. Starting from scratch in a crowded space. Warren Buffet offers some amazing investment advice, and it applies to a lot more […]

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