The Lean Content Marketing Blog

How to get more return on investment from content

Content Marketing



The reasons and essential steps for conducting your website’s content audit

Good and appealing website content is the basic prerequisite for the high search engine ranking. It can boost brand awareness, engage your followers, and drive sales and conversions. But content creation can also ruin your marketing efforts in case you don’t do it properly. Today, almost 90% of B2B marketers say they struggle to produce content […]

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A guide for new content strategists: carving your career in an amazing industry

If you haven’t noticed, content strategy has been gaining a whole lot of traction in recent years. All Posts Google Trends results for “content strategy” And for good reason. After all, while 88% of marketers say they utilize some form of content marketing, only 30% of them have a consistent or integrated content strategy. So, while far […]

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3 landing page split-test principles to 10X your conversions

Your landing page is one of the most vital elements of your digital marketing strategy. Creating a profitable landing page requires extensive testing. The biggest mistake that most marketers make isn’t neglecting to test their landing pages. The biggest mistake is focusing on the wrong elements. When you are optimizing your landing pages, you need […]

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Why and how to implement a collaborative knowledge sharing program

“Knowledge is definitely more and more accessible.” You’ve probably heard that many times. That’s true, and it works for the corporate environment as well – companies today cannot ignore the fact that knowledge is also in the hands of employees from now on. But organizing and sharing knowledge in a corporate environment is complex. Especially […]

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5 tips for substantially improving blog engagement

Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership? Increase blog engagement in 5 easy steps Blog engagement […]

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15 tools to measure your content marketing success

Content marketing is one of the most important assets every marketer should use knowledgeably in order to increase a company’s visibility. According to A Guide to Marketing Genius: Content Marketing by Demand Metric 90 % of businesses market with content and spend more than 25% of their budget on content marketing. But it’s not just about creating relevant content and […]

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How to get more traffic from Facebook

Traffic. It’s one of the most important drivers of content marketing. We create new content to attract it. We optimize existing content to attract it. We advertise for it. We partner for it. We measure the results of our marketing by how much of it we get. So where is all this traffic coming from? […]

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Is your employee advocacy program failing? Here’s how to fix it

employee advocacy program

“Why the hell don’t my co-workers share any of my content”? As a marketer, you probably asked yourself that question at least once. Get your colleagues to share corporate content is indeed tricky. Last year, we surveyed 1000+ marketers and here’s what we found out: only 20% of them managed to get their colleagues to share their […]

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Our best content marketing articles, Q3 2017

Summer is over, and it’s already the end of the quarter. So… it’s time to share our top 5 blog posts with you guys! Don’t hesitate to tell us what you think in the comments section! Curation: the secret to writing high-converting content by Félicia Akligo-Etsey Curation is a faster way to create content – it takes […]

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Lead generation hacks: 5 strategies that will grow your leads by 3X

Lead generation is not a child’s play. In fact, it’s really tough. According to the MarketingSherpa report, a lot of digital marketers still rely on traditional ways of lead generation—going through a list of people or organization and sending them cold emails. However, most often than not, these accustomed methods are not properly utilized. There […]

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7 things to do when a blog post goes viral

Perhaps you’ve dreamed of that day when all your hard work finally pays off in the form of a viral blog post that gets shared hundreds of thousands of times on social media and causes your total website traffic to spike. But do you know how to respond if it actually happens? Got viral content? […]

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8 blog posts any business can (and should) write

If you run a business, you’ve probably been told you should start a blog (or maybe you already run one). There are good reasons to blog: It allows you to connect with and better understand your customers, increase acquisitions, boost SEO, and drive content marketing efforts. Of course, it’s not enough to throw together a […]

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Here’s how these 9 successful marketers generate leads through content

Content marketing is a must and everyone knows it. But the goal shouldn’t be to do content for content’s sake. Content marketing is a long-term technique that actually delivers results – given you have a documented strategy. And yes, it works for leads too! To the point where lead generation has become the most important goal for […]

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Which Scoop.it product is best for you?

Scoop.it has evolved a lot since its launch. At first, it was a simple content curation tool. Today we have 3 different products! Let’s have a deeper look at them, what makes them different from each other, their users and their purposes. Scoop.it! the free content curation platform Our most famous Scoop.it platform, the content […]

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