The Scoop.it Content Marketing Blog

How to get more return on investment from content

Content Marketing

What is the ROI of a knowledge sharing platform?

In a previous article, I gave you a few tips on how and why you should implement a knowledge sharing solution in your company. This represents a significant investment, and we’re fully aware of it. Therefore, shortly after posting that article, I realized the ROI of a knowledge sharing solution was also a key element […]

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Share of voice: what it is and how to increase yours

There are a lot of marketing metrics tossed around these days. LTV… CPC… ROI. Even LOL (which measures how you respond to your publishing calendar). But share of voice means more to us than any other. Especially this year. That’s because our CEO and Co-Founder, Guillaume Decugis, has named share of voice as the primary […]

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Choosing which CMS is best for you

Which CMS is best for you? Nearly half of all websites use an established CMS to help better manage the content on their sites. It’s little wonder: content management systems (CMS) can make having a portfolio, blog, or eCommerce site a much simpler affair. Separating presentation from content, as CMSes often do, makes updating design, posting […]

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Content curation: the complete guide to leverage third-party content

Curated content. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social curated content. Curated content actually covers much more than just social sharing, and can help your content marketing results in ways you don’t imagine.

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5 content marketing mistakes that scream amateur

Everyone starts somewhere. I want you to be super successful. There are so many pitfalls in content marketing, but if you follow the advice below, you’ll enjoy a smoother start than I did! 1. Starting from scratch in a crowded space. Warren Buffet offers some amazing investment advice, and it applies to a lot more […]

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5 ways content intelligence can make you a smarter marketer

Does your content marketing need an upgrade? If you’re like most content marketers, it does. Because many content marketers still struggle to get a positive return from their content marketing. And even the marketers who are getting good returns – they work hard for those results. In fact, one of the reasons they’re doing well […]

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Is print the missing piece to your 2018 content marketing strategy?

When someone mentions the term content marketing, you immediately think about blog posts and infographics, but what about good old-fashioned print media? Could it be that print is actually the missing piece to your 2018 content strategy? The answer might surprise you. 4 reasons print still has value The internet has permanently altered marketing. And […]

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3 easily overlooked tips for producing effective webinars

According to the 2017 Content Marketing Benchmark report, 58% of marketers use webinars as a content marketing tactic. And this isn’t putting into consideration other studies that show webinars are effective, especially for business-to-business (B2B) marketers. Webinars are fairly popular  Jon Morrow describes how beneficial webinars have been for his business in these words: “On average, each webinar […]

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How to integrate Scoop.it with Sociabble

A few months ago, we had the pleasure to host a webinar with our friends at Sociabble (If you missed it, you can catch up here). At that time, we announced our exciting partnership to make curation an essential piece of your employee advocacy / social selling initiatives. Today, I’d like to show you how both […]

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3 ways content can light a fire under your list building strategy

Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are: The leads you attract aren’t very interested in your offer. You aren’t generating enough traffic to your opt-in pages. Refining your content marketing strategy can be the […]

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Getting started with content marketing: 3 different frameworks for SMBs to set the right expectations

So you finally decided to embrace content marketing for 2018. That’s great news! But do you really know what to expect in terms of investment? As we stated in a previous post, content marketing works… success is proven, but some upfront investment is required. Of course, it will depend on what you’re trying to achieve with content marketing (get better rankings, get more traffic etc.)

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Learn to leverage clever headlines involving power brands to generate buzzworthy content

A healthy blog is the cornerstone of a successful content marketing campaign. Each article needs to speak to your target audience with a consistent brand voice. The articles you choose to publish must solve a problem for your reader. They should reduce pain and aggravation, positioning your products as the ultimate solution to their immediate […]

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Content intelligence: a new step in the Scoop.it journey

Everyday, there are 4 million blog posts, 100,000 news articles and 500,000 hours of video published on the Internet. A wealth of information and knowledge. A wealth of information and knowledge that is lost for most companies, at least for the most part. Lost? Step 1: content curation Not entirely. Thanks to content curation technology, the […]

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The reasons and essential steps for conducting your website’s content audit

Good and appealing website content is the basic prerequisite for the high search engine ranking. It can boost brand awareness, engage your followers, and drive sales and conversions. But content creation can also ruin your marketing efforts in case you don’t do it properly. Today, almost 90% of B2B marketers say they struggle to produce content […]

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A guide for new content strategists: carving your career in an amazing industry

If you haven’t noticed, content strategy has been gaining a whole lot of traction in recent years. All Posts Google Trends results for “content strategy” And for good reason. After all, while 88% of marketers say they utilize some form of content marketing, only 30% of them have a consistent or integrated content strategy. So, while far […]

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3 landing page split-test principles to 10X your conversions

Your landing page is one of the most vital elements of your digital marketing strategy. Creating a profitable landing page requires extensive testing. The biggest mistake that most marketers make isn’t neglecting to test their landing pages. The biggest mistake is focusing on the wrong elements. When you are optimizing your landing pages, you need […]

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Why and how to implement a collaborative knowledge sharing program

“Knowledge is definitely more and more accessible.” You’ve probably heard that many times. That’s true, and it works for the corporate environment as well – companies today cannot ignore the fact that knowledge is also in the hands of employees from now on. But organizing and sharing knowledge in a corporate environment is complex. Especially […]

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5 tips for substantially improving blog engagement

Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership? Increase blog engagement in 5 easy steps Blog engagement […]

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15 tools to measure your content marketing success

Content marketing is one of the most important assets every marketer should use knowledgeably in order to increase a company’s visibility. According to A Guide to Marketing Genius: Content Marketing by Demand Metric 90 % of businesses market with content and spend more than 25% of their budget on content marketing. But it’s not just about creating relevant content and […]

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How to get more traffic from Facebook

Traffic. It’s one of the most important drivers of content marketing. We create new content to attract it. We optimize existing content to attract it. We advertise for it. We partner for it. We measure the results of our marketing by how much of it we get. So where is all this traffic coming from? […]

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Is your employee advocacy program failing? Here’s how to fix it

employee advocacy program

“Why the hell don’t my co-workers share any of my content”? As a marketer, you probably asked yourself that question at least once. Get your colleagues to share corporate content is indeed tricky. Last year, we surveyed 1000+ marketers and here’s what we found out: only 20% of them managed to get their colleagues to share their […]

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