Why Content Curation + Content Creation Is A Winning Content Strategy

Why Content Curation + Content Creation Is A Winning Content Strategy

Content. Content. Content. There’s no denying the fact that content is the leader of the online marketing pact right now. Now don’t get me wrong. It’s important. But the truth of the matter is that content has always been what great marketing was built on. Package it up. Call it something new. Do what you want. But when it comes to succeeding online, your content is the cornerstone of your strategy.

Content Creation vs Curation

Cast your net out there and ask around. Some will tell you that you need to curate content. Others will tell you that you need to create content. Ask me and I’ll tell you that a solid content marketing strategy combines both creation and curation. And I’ll tell you why. But first, let’s look at the benefits of them individually. Continue reading

11 Effective Lean Content Marketing Practices To Generate ROI

11 Effective Lean Content Marketing Practices To Generate ROI

According to the Content Marketing Institute’s and MarketingProfs yearly survey on the state of content marketing, lack of time and lack of budget are among the top challenges B2B content marketers face. The other 2 challenges in the Top 4 are “producing enough content” and “producing the type of content that engages”.

In short: most B2B content marketers don’t have enough resources to both scale their content volume and maintain the required quality to generate ROI.

For the past 3 years, we’ve worked with top marketers, influencers, marketing software founders as well as our customers and users to define Lean Content Marketing as a set of best practices that make it possible for SMB marketers to generate positive ROI with limited resources and budgets. We’ve compiled our findings, experiment results, advice and best practices in the Lean Content Marketing Handbook for SMBs and today, I’d like to focus on the most effective practices that generate ROI. Continue reading

The 7 attributes of highly effective curated posts

The 7 attributes of highly effective curated posts

If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts.. Continue reading

Can You Afford The 10 Creative Types Needed To Build A Killer Content Marketing Team?

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Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015.

Source: www.b2bmarketinginsider.com

Michael Brenner makes an interesting list of all the various creative talents you would need in an ideal Content Marketing team. But while there’s no denying that this would be a dream team, it’s anything but lean.

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5 Top Marketing Experts, 15 Ideas and 2 ROI Analysis on Repurposing Content

Repurposing content

Repurposing is a key strategy of the lean content marketing methodology. Megan Marrs has 11 interesting best practices and ideas on how to repurpose content efficiently in this great post which made me want to elaborate on this topic.

So here’s the take of several other content marketing experts on the value of repurposing content, a cheat sheet that summarizes key ideas to repurpose content (Megan’s 11 plus 4 others I added) as well as the ROI analysis of two of our own experiment with content repurposing. Continue reading