“I like to compare evergreen posts to the foundations of a house. You may put up new wallpaper, patch up the roof, or even change the tiles on the floor – but rarely do you need to change the foundation Continue reading
Last editions: The best content marketing tools for the research phase. The best content marketing tools for the creation phase. We mentioned how much content marketing is an opportunity to build an audience in an authentic way, if you’re willing to Continue reading
Your content has a lot of competition. That’s a big challenge, but there’s a hidden opportunity there, too. With just a little bit of research you can find out how any piece of content performed. Then you can apply that Continue reading
Content marketing – as an industry – is quickly migrating towards mobile devices. After all, that’s where users are reading and engaging with content. For the first time ever, the number of mobile-only internet users now exceeds desktop-only users. That Continue reading
Last week we listed the best content marketing tools for the research phase, first phase of your content marketing cycle.
We mentioned how much content marketing is an opportunity to build an audience in an authentic way, if you’re willing to invest the time to do things right.
Some carefully chosen content marketing software definitely help. To give you the specifics on how it could help and which pieces of software might help, we’ve put together this series of walk-throughs of all the basic functions and tasks required for content marketing, plus which pieces of software to use for each function.
This doesn’t include every piece of software you could use. But it does include the heavy hitters and the most popular tools.
I hope it gives you some ideas for how to better use software in your content marketing. Excel and whiteboards and notepads are all great tools, but we probably shouldn’t be running an entire content marketing department with them.
This week, we’ll go over the best content marketing tools to help you in your creation phase.
As a business owner or marketer, you always have to be thinking about how you can improve and complement existing strategies by leveraging available technologies. In terms of content marketing in 2015, this means you should carefully consider video and Continue reading
Content marketing has a lot going for it. It’s 63% less expensive than traditional advertising. It’s an opportunity to build an audience in an authentic way. But it does require quite a bit of work and management if you want to see results.
These are the 6 phases of content marketing:
This week, we’ll go over the best content marketing tools to help you in your research phase.
In the content marketing game, getting people on your website is typically the main objective. Posting great content improves your reputation, increases your visibility, and can serve as a funnel for referral traffic, but inbound traffic numbers alone aren’t enough Continue reading
Content marketing is built on beautiful principles. Instead of interrupting people’s day to day lives with TV adverts, skyline-blocking billboards and glossy magazine ads, content marketers create useful resources for their customers and for each other. A strange mix of Continue reading
If you didn’t know that content marketing is your best bet to generate leads today, then at least I would have warned you!
No but seriously, if I didn’t convince you, here are a few facts that will.
Why it is better to generate leads with content marketing
- Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. (Source: State of Inbound 2014, Hubspot).
- You have 758x more chances of closing an inbound lead (that came to you through your content) than an outbound lead (that you went to get with telemarketing, cold calling, etc.) (Source: Search Engine Journal).