The Lean Content Marketing Blog

How to get more return on investment from content

Content Marketing

3 reasons why you should include content marketing in your 2017 budget

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Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing strategy, in addition to your usual marketing efforts? Here are 3 reasons why you should consider it. 1. Drive high-quality […]

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Social media & lead generation: the missing links

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After speaking with hundreds of marketers on the topic of lead generation from social media over the last year, we’ve noticed several key gaps in many of the current methodologies and practices shared by prospects.  As such, we’re anxious to bring these gaps to light in the hope of helping marketers everywhere improve conversion from […]

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How to get started with content marketing – and succeed

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If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume your marketing “team” is one person. We figure your budget is more garage band than Fortune 500. And we understand […]

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7 tips to make your content SEO friendly

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Writing high quality articles for any reason can be difficult and stressful. You need to be coherent, grammatically correct, and get your message across to your audience in a convincing manner, which is no easy task. And when you add SEO keywords and a focus on user friendly content into the mix, it can seem impossible to […]

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What is curated content? (hint) It’s not social sharing – free eBook

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Curated content. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social curated content. Curated content actually covers much more than just social sharing, and can help your content marketing results in ways you […]

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11 effective lead magnets you should use in 2017

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If I just had some good leads, I know I could [insert action]. How many times have you thought some variation of this statement? Having a bunch of email subscribers, website members, or social media followers makes everything easier, but the trickiest part is actually collecting these leads. The key components of a successful lead […]

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5 ways to build a blog from scratch

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You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and social media. Perhaps you come from an industry that is traditionally offline and your company has only recently started building […]

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You should not stop content marketing during a website redesign

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Have your ever seen a successful and well-ranked website just because it was beautifully designed? Certainly not. A website without great content is simply useless. Your website is the face of your business – it educates your audience about your products and services, displays information on your brand and your values, and let people know how to reach […]

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How intelligence helps you extend the life of your content

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Leverage these three techniques to extend your top-performing content’s life from 18 minutes to forever Read the full article at: contentmarketinginstitute.com Most marketers would be tempted to believe that it’s ok to publish a piece of content, share it a couple of times, and then move on to the next piece. That’s absolutely not the case, […]

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Less than 10 minutes to build your newsletter with the new Scoop.it Content Director

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How do you measure if your content marketing strategy is successful or not? For most marketers, the answer is: traffic, leads, revenue. We all know now that creating great content on a regular basis is not enough to succeed. If you want your content to be read – and appreciated – by your audience, you need […]

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How content gives birth to leads

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How does content marketing generate leads? In the first few years of content marketing, there wasn’t much clarity on the answer to this question. ROI-driven marketers didn’t have any other measurement system other than Google Analytics, which is hard to configure correctly for content marketing analytics. Some marketers gave up and argued content success shouldn’t be measured […]

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Going on holiday? Use automation to promote content while you’re off the grid

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Halloween is over, which means your prospects are gearing up for the holiday season. For most people, this means preparing for some much-needed time off. Unfortunately, you know that your promotion efforts needs to stay consistent during this time, meaning you probably have to keep working through the holiday season. After all, those blog and social […]

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How to let visual content lead the way

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When content marketing comes to mind, most people think about blog posts, news articles, press releases, and eBooks. And while these are all key components of an effective content marketing strategy, you can’t generate the positive results you want without putting a heavy emphasis on the visual side of content.   The rising popularity of […]

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Scoop.it ranked #3 best content marketing software by GetApp for Q4 2016!

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GetApp’s quarterly ranking showcases the top 25 Content Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app’s score is independent of commercial interests and existing relationships that GetApp has with app vendors.

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5 little-known tactics to save time on content promotion

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Content marketing is highly competitive today. Last year surveys from CMI found that 88% of B2B and 76% of B2C companies use it for conducting their marketing campaigns. With that in mind, you should have it both ways to stand out from competitors and make your content strategy play. Surprise-surprise, but content marketing is not about content […]

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The 3 content marketing problems that automation solves better than humans

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By Grzegorz Błażewicz, CEO & Founder of SALESmanago Marketing Automation Content marketing is not only about creation and engagement, but also about understanding your audience, distribution of the materials and measuring their performance: the 3 most overlooked and underestimated parts of the process. Neglecting these can truly undermine your efforts! To avoid such situation, combine content marketing […]

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Why tags matter in your content marketing efforts

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If you’re like many businesses, content is an important part of your marketing efforts. Whether you’re uploading blog posts to your own company website or sharing your latest infographic with your social media followers, you likely put considerable thought into each effort. If you use a CMS like WordPress, you’ve likely been prompted to assign […]

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How to optimize your images for SEO

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Search engines (like Google, Bing, Yahoo, etc.) use algorithms to “crawl” the available information on websites for relevant keywords and other metrics. With this information, they can rank each site and choose the best ones to display for any given search inquiry. Search engine optimization (SEO) is a method of working within the search engine’s […]

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The 10 qualities every content marketer must have

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When most people think about content marketing, they think about the tangible (or semi-tangible) products of the campaign; they think about the articles, links, and engagements from users, and the resulting data that indicates whether or not the campaign was a success. And for the most part, this is a useful way to look at […]

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Content curation: your best bet if you’re looking to save time and money

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“Content curation builds trust and credibility for your brand because it keeps customers informed. Your curation efforts educate and engage customers, providing them with a valuable service—which they will appreciate because it relieves them of the need to source content on their own” Read the full article at www.marketingprofs.com In this post, our good friend Paul […]

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