Scoop.it ranks as leading content marketing software for 2016 by GetApp

Top 3 content marketing software ranking by GetApp

Read the full article at: https://www.getapp.com/marketing-software/content-marketing/#getrank Scoop.it named top 3 best content marketing software by GetApp for Q2 2016! Last year, we ranked as the #1 best content marketing software by GetApp in their quarterly ranking of the top 25 content marketing solutions. Continue reading

How to revamp your content marketing strategy [with worksheets]

How to revamp your content marketing strategy

Content strategy has a reputation for being complex. It’s so complex, people have even written books and articles simply defining what content strategy is and isn’t. The gist of these definitions comes down to how content marketing strategy differs from Continue reading

The best content marketing tools for the planning phase (2/6)

best content marketing tools for the planning phase of the CM lifecycle

Earlier this month, we listed the best content marketing tools for the strategy phase, the first phase of the content marketing lifecycle. We discussed how content marketing is a powerful opportunity to build a loyal audience authentically, provided you’re willing to invest the Continue reading

Plan your content marketing to set you up for success (2/6)

plan your content marketing to set you up for success

We’ve said it before and we’ll say it again: content marketing is an ongoing cycle that requires optimization at every phase in order to be successful. Effective content marketing is about managing the entire content marketing lifecycle– strategizing, planning, producing, promoting, analyzing and Continue reading