The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences


8 Easy Ways to Create Content Your Audience Will Love

8 Easy Ways to Create Content Your Audience Will Love

Around 91% of users prefer interactive content. And yet, what you feel is an excellent piece of visual, dynamic, and engaging content can be hit or miss with the audience.

With so many brands now tapping into the power of content marketing, now the competition for your audience’s attention is at stake. Which begs the question, how do you know what content would grab and keep the attention of many?

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Upsizing Your Social Media Marketing: How Brands Generate More Leads

Upsizing Your Social Media Marketing: How Brands Generate More Leads

The marketing world keeps emitted with the time and introduction of technologies. Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms.

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5 visual marketing trends all marketers should know in 2021

5 visual marketing trends all marketers should know in 2021

Visual-centric content and media dominates the digital marketing space today. Online marketing is built around videos, motion graphics, and many other forms of visual and interactive content. The use of visual content has created other industries to support developing the content. The use of visual content in marketing is referred to as visual marketing.

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The Ultimate Guide to Sales Content Management

The Ultimate Guide to Sales Content Management

Sales cycles usually follow a similar pattern, but they’re all unique in their own right. Some people want 1-on-1 attention from a sales rep. Others want to do their own research. In fact, 95% of customers choose to buy from providers that offer relevant content at every stage of the buying process.

So, how do you ensure your sales reps have all the content they need when they need it?

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How to Audit Your Content Curation Strategy

How to Audit Your Content Curation Strategy

If you want to see the best possible results from your content curation strategy, you need to routinely audit it and improve it. Undergoing an audit is a time-consuming and sometimes expensive process, but it has the power to fundamentally change your strategy for the better – and ultimately help you see far greater returns.

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7 Tips for Creating Captivating Webinar Content and Design

7 Tips for Creating Captivating Webinar Content and Design

The importance of hosting webinars and seminars has increased multifold in the past couple of years, especially after the COVID-19 pandemic. People spend hours learning new skills, seeing presentations, listening to talks, and picking up a new career online through these webinars. Not only that, most of the media world runs through webinars in the present times.

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How to use Presentations as a Content Marketing Tool

How to Use Presentations as a Content Marketing Tool

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Whatever your content marketing objective is – building a customer base, increasing customer referrals, informing the target audience about new products/services, or driving sales, a well-thought-out and aesthetically-designed presentation can serve as a valuable asset to get your message across.

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What is Video Curation & How To Curate Video Content

What is Video Curation & How To Curate Video Content

The human brain is such that an average individual is likely to retain 90% of the visual content that they see. Only 20% of what they read will be retained, while a mere 10% of what they hear stays in their memory. As a communication medium, video caters to the sight and audio senses of an individual at the same time. That way, video is the best possible medium for an individual or brand to get their message across.

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What’s The Secret to Creating More Authentic Content?

What’s The Secret to Creating More Authentic Content?

If you were to listen to marketing meetings from around the world, you’d discover that the majority of businesses and brands have similar issues. When it comes to content creation and marketing, lack of engagement is one of the biggest concerns. Brands spend lots of time, energy, and money creating content, yet it seems to fall on deaf ears.

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Curation Principales in Content Marketing for eCommerce Brands

Curation Principles in Content Marketing for eCommerce Brands

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information.

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The Importance of Design in eLearning

The Importance of Graphic Design in eLearning

Classroom training is a thing of the past. eLearning has entirely replaced the chalk and duster, thereby bringing a significant revolution in the landscape of education in the last few years. Specifically, in this pandemic situation of Covid-19, when everyone is forced to stay locked down in their homes and avoid face-to-face interaction, eLearning has emerged as a boon to the education industry.

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