The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

10 Tips for Curating Unique Content People Haven’t Seen Before

10 Tips for Curating Unique Content People Haven't Seen Before

Content curation strategies are a valuable part of your long-term marketing plan. Curating content isn’t just simply sharing third party content. It’s an active approach to providing value to your audience while saving time in the process. Need a little inspiration? Here, we share our top 10 content curation tips for creating unique content that will grab your audience’s attention. But first, let’s delve into why you should curate content as part of your marketing strategy.

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How to Use a Content Calendar to Improve Your Content Workflow

How to Use a Content Calendar to Improve Your Content Workflow

Today, content marketing is one of the most popular forms of online marketing with more than 70% of its users actively using it to drive their advertising KPIs. If you are someone who has tried exploring this field, you must know how difficult it is to create a regular content flow and then distribute it to the right channels, for the right audience. 

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What is SEO in marketing?

What is SEO in marketing?

Marketing used to be a nagging-like and pushy affair. Companies foisted their text messages on random customers, hoping a small number of them would be interesting enough to make a product purchase.

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7 Content Marketing Trends for 2022 Every Marketer Should Know

7 Content Marketing Trends for 2022 Every Marketer Should Know

It’s no surprise that content marketing is a powerful marketing tool that helps businesses achieve their conversions and sales goals. Creating high-quality, engaging content and solving your customers’ pain points is a result-driven strategy that convinces your potential customers to come back for more. According to statistics, content marketing is a cost-effective tactic that generates 3X more leads compared to traditional marketing tactics.

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How To Optimize Your LinkedIn Profile To Maximize Potential Business and Freelance Opportunities

How To Optimize Your Linked In Profile To Maximize Potential Business and Freelance Opportunities

A LinkedIn profile page is similar to resumes. But unlike resumes, where you have to submit them to recruiters to gain attention, Linked profiles can be seen by almost anyone, including your future employers and clients.
However, that can only happen if your profile is “optimized.” Meaning information is not only listed down but also carefully chosen for the right target audience.

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3 Personal Branding Tips for Entrepreneurs

3 Personal Branding Tips for Entrepreneurs

Trust and credibility are two of the most important ingredients in business. If you’re going to get people to exchange their dollars for your products or services, it all starts with these two elements. And one of the fastest and most effective ways to establish that trust is by building out your own personal brand. By learning how to ace personal branding, you’ll give yourself a lot more openings through which to seize opportunities.

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The Anatomy of a Great How-To Guide

The Anatomy of a Great How-To Guide

If you take a bit of time to consider your relationship with search engines, you may discover that you most often turn to them for help and concrete advice. How often should I feed my cat, how to boil an egg, can I eat out of date soup – these are just some of the questions Google gets.

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Time Efficiency: How Content Curation Helps Businesses Generate Smarter Social Engagements

Time Efficiency: How Content Curation Helps Businesses Generate Smarter Social Engagements

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone.

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Exploring Advanced Email Personalization Techniques

Exploring Advanced Email Personalization Techniques

Remember the last time you received an email that felt like it was written just for you? Maybe it addressed you with your first name, popped up surprisingly on your birthday with a few fantastic offers, or even recommended you something which was just the right fit for you. Didn’t it make you feel absolutely special?

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