The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

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Scoop those slides!


Curate SlideShare Content with Scoop.it!

Presentations work great for Curators but Curators are also great for Presentations. Whether you’re using SlideShare to upload your presentations or using Scoop.it to curate your favorite topic, learn how the new Scoop.it / SlideShare integration can help you better leverage your publishing activity.

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Visualizing the Interest Graph

Curation starts with inspiration.

Today Scoop.it introduces its New Visual Dashboard, centered on your Interest Graph and connecting you with other great curators by topics.

– Focus given to your followed topics
– Dynamic & instant view to the newest curated posts on what matters to you
– Search for the best curators on your interests
– More visibility for your great curation

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Don't Cry Over Twitter Breaking Up With LinkedIn

On Friday, we all learned the devastating news of Twitter leaving LinkedIn and no longer allowing its users to send their tweets directly to the professional networking site. As every professional who feeds their LinkedIn directly from their Twitter account received the email stating that “tweets will no longer be shared on LinkedIn,” frustration and confusion began to take over.

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Remixing Digital Media, Curation & Content Marketing for all at the TechWeek Conference in Chicago

Curation is going to be a big topic at the TechWeek Conference starting this Friday 6/22 in Chicago. I’ll be speaking at two sessions related to it but there are several others worth looking at as they show how important Curation is becoming as a trend. Not just to the Social Media experts who predicted it, but now also to people and businesses everywhere.

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How Long Before You Will Scoop.it Instead of Google It?

From Technorati.com :

“It is really about how the cyber world is changing and shaping the needs and expectations which have evolved beyond mere key word search and how services like Scoop.it will meet those because Google won’t.”

In this vibrant praise of Scoop.it, blogger Shred Pillai points out the changes we’re seeing in the way we look for information. From basic search, we now look more and more for meaning and context from human experts. And this is what Scoop.it is curation is all about.

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The Unanticipated Benefits of Content Curation – NTEN:Change's Content Curation Issue

A Great Piece by Beth Kanter on the benefits of Content Curation for NPO’s – but which take-aways apply to many organizations or independent professionals: when tightly-budgeted NPO’s embrace a practice as a group, you can bet they’re not wasting their scarce resources and are looking at efficient, human and smart ways to promote their causes.

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How EcoVadis is educating Supply Chain Managers on Sustainable Procurement & Green Purchasing

Pierre-François Thaler, Managing Director at EcoVadis, an innovative platform allowing big companies to rate their suppliers on social and environmental performance, wanted to educate his audience about Sustainable Procurement & Green Purchasing and create top of mind awareness regarding EcoVadis. He was persuaded that evangelization was the key to do this. To take the place as a reference in this niche sector, Pierre-François decided to provide high-value content to his audience. He started to publish high-quality resources like analysis, research projects that appeared quickly very time-consuming to produce. As he needed to bring a constant attention on his sphere to evangelize, Pierre-François found the solution with content curation thanks to Scoop.it Business.

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Digging the Scoops

Ever since we started working on Social Media – actually before we even thought of Scoop.it – we’ve realized how much content discovery and content publishing were really two sides of the same coin. Working…

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Lord of Curation Series: DiMitri Deloste

My name is Dimitri. I was born in the South West of France, and still living here for 37 years now. I’m a Web ProjectManager in a software publisher company. I assume being a geek, and I’m the father of 2 lovely girls, 8 years and 8 months old. I’ve always wanted to enter an Art or Design School, but I stopped studying just after high school (with no diploma) in order to work. For 18 years now, I’ve tested almost each job in the computing field as a self-taught person : IT Technician, software developer, Project Manager …Since about 10 years, I’ve been going on the same way concerning Web jobs, being successively Web developer, Webdesigner and Webmaster… Now thinking about it, I guess I’m ready for consulting…

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Lord of Curation Series: Ninja Nordbo

Ninja Nordbo graduated with a masters in Fine Art from the Glasgow School of Art in 2007. Since then she hasreturned back to her roots and to Norway, where she is currently working and living with her husband and 2 dogs. Her spare time is spent curating and blogging.

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Lord of Curation Series: Willy de Backer


Willy De Backer is a European (Belgian) journalist, sustainability opinion-leader and professionalconferencemoderator with more than 25 years experiences in European Union politics. After having worked in politics (European Parliament) for 10 years, he co-founded Internet news portal EurActiv.com in 1999 and served for 8 years as chief editor expanding the service from a start-up to a successful online media company. From 1 June 2007, Willy went freelance focussing his research and writing on issues related to climate change, energy security, green economy and sustainability in general. He was one of the first professional journalists who started using social media (Blogs, Twitter, Facebook, and other) to share his opinions on how to rethink our economic, social and political values and institutions in an age of “peak everything”.

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Be Discovered!

Scoop.it’s first mission is to help people publish gorgeous magazines by means of curation – and by doing so, make their passion and expertise be heard and recognized on the web. We endeavor to offer the easiest and most powerful solution to help curators find great content, edit it in engaging magazines, and share it to their Social Media. The rapidly growing community of curators on Scoop.it tells us we are on the right track; we feel this is a valuable mission!

Now, curators and visitors are asking: what about discovering content and curators in Scoop.it too?

More and more curators find inspiration from other curators’ publications; more and more visitors want to dig deeper and access more content related to their interests. We thought we needed to address it better: helping people publish but also helping people discover great curators and curations. More discovery and exchange will make our community and our experience richer!

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Engagement in the Age of the Interest Graph

Content that I care about is the only way to engage me, empowered by a context that make it easy to find. We love to see the depth of engagement on the platform. If we share the same passion or interests and your product is a reflection of it, how could your brand not resonate with me?

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How IS Decisions is winning the hearts & minds of IT Pros, curating content that catches their attention

Back 6 months ago, François Amigorena, CEO of Software Publisher IS Decisions was wondering how to make its business more visible on the Web. He had great products with a proven track record (3,000 customers in 100+ countries) but he also knew that winning purchasing decisions of IT Professionals is a tough job.
How could he get top of mind awareness from IT Pro’s?
He was convinced that a good content strategy was the solution. By become the source for stories they care about, he could win them, be recognized and remembered. Yet, he couldn’t spend too much time and resources doing so. Luckily, he discovered Scoop.it and started several online magazines using the Business version some months ago.
Here is the success story :

Scoop.it provides us with a new and unique way to reach out to our target customers. Publishing value-added content in an attractive layout is a great way to keep them connected with our brand and to generate leads.

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Lord of Curation Series: Tony Rath

Tony Rath is a professional photographer based along the shore of the Caribbean Seain the picturesque town of Dangriga, Belize.

He is a trained marine biologist and has worked as a diver and underwater photographer for the Smithsonian Institution; diving on oil rigs off California; and captaining a sailboat across the Atlantic Ocean and through the Mediterranean and North Seas. Tony first visited Belize in 1979, and moved there permanently in 1988. Since then he has explored and photographed most of Belize by land, sea and air. He has also photographed the neighboring countries of Honduras, Guatemala and Mexico.

He founded, along with his wife Therese, Naturalight Productions, Belize’s premiere Internet marketing company. He now leads the special projects division of the company. The company created and manages numerous award winning websites.

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Scoop.it, Brand. it!

Whether or not you have a small target demographic or many different ones, Scoop.it works for you to be heard in your area of expertise, better reach your audience according to their interests thanks to relevant content, and feed an exceptionally branded, SEO-friendly online magazine and generate qualified leads back to your website.

With these ideas, you can learn how to harness the power of Scoop.it for your brand!

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Lord of Curation Series: Karen du Toit

Karen du Toit is an Information Specialist, who has worked as librarian and archivist.

At the moment  she is an archivist at the South African Broadcasting Corporation in South Africa where she works at the SABC Radio Archives. We catalogue radio and audio material for preservation, historical and rebroadcasting purposes. She has a keen interest in social media to connect, share and broaden her own knowledge base, in which curation plays a big role.

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Lord of Curation Series: Seth Dixon

Seth Dixon is a professor at Rhode Island College within the Political Science Department and the Department of Educational Studies.  He also serves as the coordinator for the Rhode Island Geography Education Alliance.  Having earned geography degrees at Pennsylvania State University and Brigham Young University, he has researched the cultural and historical geographies of Mexico City and is currently exploring the educational possibilities of teaching geography through social media within the classroom and the networking potential for educators for gathering resources.  He can be followed and reached via Twitter @APHumanGeog.

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Lord of Curation Series: Mariusz M. Leś

Mariusz M. Leś, Ph.D., born 1974. Lives in Poland. Works at the University ofBialystok. Polish Philology Institute assistant manager. Science fiction educator and researcher. Digital humanities enthusiast. Author of two books about utopian thought and poetics (published in 1998 and 2008).

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The Rise Of The Digital Is Changing Just About Everything About Curation | David Weinberger


I re-scooped this from Giuseppe Mauriello as I felt the somehow inconclusive conclusion was very close to what I personally felt: yes, curation is changing and digital curation will not be the same as it used to be pre-digital. Bottom line is we need to be prepared to live with softer boundaries than before of what is good and what isn’t.

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