How to free up your content creation workflow
How long does it take to write a blog post? If you’re an average blogger writing the average blog post, it’s 3 hours and 20 minutes. But writing that post is just one step of…
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5 proven benefits of editorial calendars
Ever heard of “random acts of content”? It’s an activity many content marketers fall prey to when they don’t have a coherent content strategy – or they have a content strategy, but they don’t follow…
Read MoreHow to improve your business writing skills
Even if we aren’t “writers”, we all write a lot a work. We read a lot of other people’s writing, too. Emails, memos, reports. PowerPoint slides and social media posts count, too. If that writing…
Read MoreHollywood storytelling techniques every content marketer should know
Let me tell you about Suzie McQueue. She’s a successful content marketing manager. There are a couple of ways I can tell you about Suzie. I could show you a graph, like this: Or…
Read MoreHow to assemble a killer content team
So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for…
Read MoreWhat to expect from content marketing in the first 90, 180 and 365 days
So you want to do content marketing. You’re going to put up a blog, start publishing once a week, and the new customers will just start pouring in. Alas, no. Alright… I suppose it is…
Read MoreOutsourcing content creation made simple: 5 [easy] ways to find the right freelancer
A long time ago, I managed up to 20 freelance writers at a time. They helped me create content for a series of niche websites. I learned a lot hiring them and working with them….
Read More2013: What You Read
Ahh, December. The best time of year for bloggers. The one month at the end of every year where we take the time to look back over the last 11 and – you guessed it – make lots of lists. Lists of fails and lists of wins, lists of bests and lists of worsts.
As Buzzfeed has certainly proven, everyone loves a list. Lists are easy to write, easy to read, and extremely shareable (hello, #leancontent!). But, what makes a list even more exciting is objectivity. I’m sure my list of the best albums of 2013 would be extremely different than my dad’s. There’s one thing that doesn’t lie, though, and that’s numbers. That’s why I decided to make an end of the year list based on your opinions, rather than my own. Take a look back, re-enjoy the 6 top posts from the Scoop.it blog from this year, re-share them, and if you happen to be inspired, start writing your very own post for us for 2014!
