The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Anna Johansson

7 things to do when a blog post goes viral

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Perhaps you’ve dreamed of that day when all your hard work finally pays off in the form of a viral blog post that gets shared hundreds of thousands of times on social media and causes your total website traffic to spike. But do you know how to respond if it actually happens? Got viral content? […]

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Are you making these 4 reader persona mistakes?

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In an effort to humanize your audience and give your content a specific voice, you’ve probably taken the time to develop your very own reader personas. But have you done it the right way? There are lots of myths and misconceptions on this topic. If you want to create crisp reader personas that actually allow […]

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5 tips for creating high-converting video reviews

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It’s no surprise that video content is performing exceptionally well these days, but one of the major challenges – from a marketing perspective – is knowing which types of video to use. While there are many different formats, video reviews consistently deliver high returns. Video reviews consistently deliver high returns. @Number1AnnaJo Click To Tweet Understanding […]

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4 tips to help you simplify your content strategy

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Are you overwhelmed by everything that you’re supposed to do in the area of content marketing? You’re probably getting advice from a bunch of different directions – much of it time-consuming and/or conflicting. What are you supposed to do? The state of content marketing If you aren’t careful, content marketing can become a buzzword within […]

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5 tips for discovering creativity and unleashing your full writing potential

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Writing – even business content writing – is very much a creative pursuit. When that sense of creativity dissolves or lapses, the content suffers. If you feel like you’re stuck with no visible escape, then it’s time that you reevaluate where things stand and find a way to recapture the creativity that’s gone missing. Going […]

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How to unify a dispersed team of content writers

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Consistently developing high quality content can be expensive if you aren’t careful, which is why many businesses are turning to freelance writers as a cost-effective solution. But hiring independent contractors to handle your content needs doesn’t come without issues. Namely, you have to deal with a dispersed team of remote writers. This makes it challenging […]

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Make 2017 the year of user-generated content

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The demands of content marketing can be brutal. As soon as you end one campaign, another one starts. The pressure of continually coming up with fresh ideas and then actually finding the time to write the content is too much for most to handle. Couple that with the demands of driving traffic back to the […]

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Here’s what successful bloggers are doing behind the scenes

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So much blogging advice is centered on writing quality content, sharing on the right channels, and using the right visuals to complement your topics. But the reality is that these are just the things that show. Successful bloggers are the ones doing more than the competition behind the scenes. The sobering reality of modern blogging […]

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11 effective lead magnets you should use in 2017

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If I just had some good leads, I know I could [insert action]. How many times have you thought some variation of this statement? Having a bunch of email subscribers, website members, or social media followers makes everything easier, but the trickiest part is actually collecting these leads. The key components of a successful lead […]

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How to let visual content lead the way

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When content marketing comes to mind, most people think about blog posts, news articles, press releases, and eBooks. And while these are all key components of an effective content marketing strategy, you can’t generate the positive results you want without putting a heavy emphasis on the visual side of content.   The rising popularity of […]

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How to harness the benefits of guest posting: 5+ tips to make the most of your blog

how to harness the benefits of the guest post

Guest posting is a hot topic in the blogging world, raising questions about how the genre is used. Some find guest posts to be excessively promotional, while others think that the format allows sites to curate a collection of specialized expertise on topics of interest. If you don’t know a lot about a topic, isn’t […]

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Revamp, reuse, recreate: 5 [simple] ways to repurpose your blog content successfully

revamp, reuse, recreate 5 ways to repurpose your blog content

Blogs are a kind of endless field. You’ve written dozens or even hundreds of blogs, and yet, more seem to stretch out before you, waiting to fill your site. Unfortunately, staring out into that field, you may start to feel that you’re out of ideas. Really, what’s left to write about? While there will always […]

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