The Scoop.it Content Curation Blog

Boutiika is a location-based tool for the boutiques of New York and San Francisco, providing its customers with the most stylish products and where to find them. Boutiika is primarily a search engine for young female shoppers, but the team wanted to add to this. Looking for a way to post more detailed information on products and boutiques, as well as to increase engagement within their community, Boutiika turned to Scoop.it, which allows them to provide news and information on the boutiques featured on their site while still maintaining the focus on their own product – Boutiika.com. On Scoop.it, Boutiika’s team also found many ways to integrate this great new content with their website, making it somewhat of their own content management tool. Here is a look further into Boutiika’s Scoop.it strategy:

Pierre-François Thaler, Managing Director at EcoVadis, an innovative platform allowing big companies to rate their suppliers on social and environmental performance, wanted to educate his audience about Sustainable Procurement & Green Purchasing and create top of mind awareness regarding EcoVadis. He was persuaded that evangelization was the key to do this. To take the place as a reference in this niche sector, Pierre-François decided to provide high-value content to his audience. He started to publish high-quality resources like analysis, research projects that appeared quickly very time-consuming to produce. As he needed to bring a constant attention on his sphere to evangelize, Pierre-François found the solution with content curation thanks to Scoop.it Business.

My name is Dimitri. I was born in the South West of France, and still living here for 37 years now. I’m a Web ProjectManager in a software publisher company. I assume being a geek, and I’m the father of 2 lovely girls, 8 years and 8 months old. I’ve always wanted to enter an Art or Design School, but I stopped studying just after high school (with no diploma) in order to work. For 18 years now, I’ve tested almost each job in the computing field as a self-taught person : IT Technician, software developer, Project Manager …Since about 10 years, I’ve been going on the same way concerning Web jobs, being successively Web developer, Webdesigner and Webmaster… Now thinking about it, I guess I’m ready for consulting…

Ninja Nordbo graduated with a masters in Fine Art from the Glasgow School of Art in 2007. Since then she hasreturned back to her roots and to Norway, where she is currently working and living with her husband and 2 dogs. Her spare time is spent curating and blogging.

Willy De Backer is a European (Belgian) journalist, sustainability opinion-leader and professionalconferencemoderator with more than 25 years experiences in European Union politics. After having worked in politics (European Parliament) for 10 years, he co-founded Internet news portal EurActiv.com in 1999 and served for 8 years as chief editor expanding the service from a start-up to a successful online media company. From 1 June 2007, Willy went freelance focussing his research and writing on issues related to climate change, energy security, green economy and sustainability in general. He was one of the first professional journalists who started using social media (Blogs, Twitter, Facebook, and other) to share his opinions on how to rethink our economic, social and political values and institutions in an age of “peak everything”.

Scoop.it provides us with a new and unique way to reach out to our target customers. Publishing value-added content in an attractive layout is a great way to keep them connected with our brand and to generate leads.