Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and…
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There are a lot of marketing metrics tossed around these days. LTV… CPC… ROI. Even LOL (which measures how you respond to your publishing calendar). But share of voice means more to us than any…
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So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for…
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Whether you’re publishing content to generate leads, or to raise awareness of your brand, you need to get traffic to your pages. Quality traffic. Social media is good for traffic, but it actually makes up…
Read MoreIt takes a lot of work to create a piece of high-quality content. By the time we’ve hit the “Publish” button, most of us let go a sigh of relief. “Glad that’s done,” we…
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Ever heard the story about the guy looking for his keys on a dark street? Someone comes by to help him and asks where he dropped his keys. He says, “oh – over there, in…
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Content strategy has a reputation for being complex. It’s so complex, people have even written books and articles simply defining what content strategy is and isn’t. The gist of these definitions comes down to how…
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