When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to buy from you.
But once more and more people know of you and buy from you, there’s another part of your business you can’t neglect: your online reputation.
Read More
If your job is to grow the reach and impact of your nonprofit, chances are you’re already stretched quite thin.
From traditional marketing to social media, and from organizing events to handling emails and press communication, you simply don’t have the time to create original content that’s relevant and timely.
Current crisis is showing us all just how important it is to adapt quickly when it comes to the content we use to communicate with those we care about the most in our communities.
Read More
If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive.
Any industry and company size can benefit from strategic content curation.
Read More
Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust.
Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions. In other words—it helps you develop trust from an audience.
Does that mean that content marketing and thought leadership are interchangeable concepts?
Read More
A company’s content is how that company exists online.
Of course, it’s not the only way it exists: there are customer reviews, partnerships, word of mouth on social media, and many other corners of the internet that enable people to find you even if you’re not the one posting there.
But your content—your website, blog, emails, social media—is how you get to control and monitor that presence.
Content is the vehicle for your key messages. Yes, content marketing generates three times as many leads as channels like paid search (and costs less), but that’s not where its power ends.
As Content Marketing Institute stated, the content marketer of the future is the leader of their company’s communication strategy. They aren’t just focused on SEO, or sales enablement, or churning out content on demand.
in this eBook discover how to engage your audiences (internal, external etc) by using curated newsletters!
Read More
Everything you do online to market your business boils down to a simple end goal: attracting qualified traffic that you can successfully convert into clients and customers. Many strategies and channels will help you do…
Read More
In a previous article, I gave you a few tips on how and why you should implement a knowledge sharing solution in your company. This represents a significant investment, and we’re fully aware of it….
Read More
Content marketing has become a must for any marketer. Still unsure about its benefits? Then this post is for you. To begin with, Content marketing helps you generate leads, boost your traffic and get better…
Read More
Marketing and sales teams are working closer than ever, there’s no need to state the obvious. In most cases, marketing teams’ #1 goal is to generate leads and provide relevant information to help sales teams…
Read More
Inbound and outbound marketing are two opposites strategies – their logic and methodology are totally different. The goal of inbound marketing is to attract your audience to you, by providing educational content that solves your…
Read More
Today, about 70% of marketers still aren’t successful with their content marketing strategy. That’s why Scoop.it launched its own platform Scoop.it Content Director. The goal? To help companies produce more and better content, while maximizing…
Read More
Social networks are trendy and a lot of companies see them as a good way to gain online visibility, but some of them still limit their actions on the internet. The reason for that? “My…
Read More
Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing…
Read More