“As startup marketers, we particularly seek solutions to cut through crowds of content to engage more than just friends and followers, but much larger (incremental) audiences drawn to the same topics and interests. And then there was Scoop.it: curating made easy, content sharing with Red Bull (ish) wings.” writes Michelle Fitzgerald, the founder of Get Scrappy.
Read More“With new changes that offer personalized search results — most of which are being taken from its own Google+ social network — Google has just made social connections and links the new search-engine optimization strategy”…
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Last Monday Scoop.it was invited by pariSoma to partake in a panel discussing: “is curation the future of the Social Web?” With Burt Herman from Storify and Chris McCann from StartupDigest, Guillaume Decugis our CEO, discussed the new social behavior that curation represents online. The debate was moderated by Ben Parr, Mashable’s editor-at-large.
The first question from Ben Parr was legitimate. ”What’s the hell is curation?”
Welcome to the Scoop.it blog ! Scoop.it was just officially born a few days ago and though it’s just the beginning, we’re very happy with the result. We hope you like it too.
We created Scoop.it because we felt social media needed much better curation tools than the ones which exist today.
What do we mean by that ?
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When content is infinite, judgment becomes the real differentiator – and AI can’t replicate taste, timing, or perspective.
Smart marketers who curate with intent will stand out as others fade into algorithmic sameness.
Online education is booming — and so is the competition.
Here’s how B2B-style marketing can give you the edge.
How can content curation help educators in a rapidly changing environment?
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That 2017 blog post still getting clicks? It might be quietly wrecking your brand. Rogue content—off-brand, outdated, or misaligned—skews your data, confuses your audience, and spreads fast. Here’s how to spot it, stop it, and protect your content ecosystem.
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Travelers today face information overload—and tourism brands risk getting lost in the noise. Content curation offers a smarter way forward: organizing and sharing the right content to inspire, guide, and build trust. From amplifying local voices to boosting visibility, it’s a strategic edge the industry can’t afford to ignore.
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Healthcare curators must master a new art: one that seamlessly fuses marketing instincts with regulatory exactitude.
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Discover four essential ways content curation supports academic librarianship.
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Are you looking for that secret ingredient that will help you drive serious results? Here are the lesser-known content marketing tactics that could help you reach your goals.
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Find out more about the process of creating personalized content and effectively delivering it through relevant channels.
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Discover the impact of AI on the content curation landscape.
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Discover our latest feature!
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Let’s take a look at the growth of private sharing platforms and how you can harness them to curate and create better content.
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Are you looking to improve your communication efforts to nurture and convert more customers? If so, here are the eight golden rules of web copywriting that will help you reach your goals.
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Discover seven easy steps that will help you determine authentic user-generated content.
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Discover the best ways to prepare for AI-driven marketing.
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Let’s break down exactly how to build a B2B blog strategy that works.
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This article discusses the key benefits of using curated content in your online learning projects and gives some pointers on how to integrate it successfully.
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Artificial Intelligence has taken the world by storm lately. There are many use cases where the use of AI helps you save time and ensures effective utilization of available resources. The two noteworthy use cases…
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Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. According…
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Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry…
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Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using…
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Does your digital marketing strategy involve hosting physical or virtual events? Or even if you don’t organize them, do you attend many of these events? Then you should try curating event content as part of…
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We’re living in an era where consumers are wising up to brands, and talk is becoming increasingly cheap. In this brave new world built on meaningful social interactions and trust, content curation can become more…
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Almost a third of marketers find it challenging to curate content—which is much less than our hypothesis because curating and sourcing content is complex. However, if leveraged correctly, content curation could become an excellent part…
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Ever notice how some brands always seem to have the perfect content at the perfect time? It’s not magic — it’s the result of smart content curation and savvy distribution. Mastering content curation and distribution…
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These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it…
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