The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

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8 Ways to Integrate Social Media and Blogging according to Guy Kawasaki

Posted on
February 2, 2015
by

“A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.”

Source: blog.marketo.com

Last year, one of our most successful blog post was titled: “Social Media Publishing Is Dead (as we know it)“. Its premise was that because of declining organic reach for brands and pages on Facebook (that the company was open about and that in fact is impacting all other social networks), social media could no longer be considered as a standalone publishing activity.

What do we mean by that?

Historically, many brands and companies have considered their Facebook, LinkedIn or Google+ pages as some form of web pages they could maintain by publishing content to it and generate engagement, independently of their main website. Community Managers who were independent from Content Strategists were managing these pages with different objectives than the ones being defined for the company’s Content Strategy.

This doesn’t work any more as many now agree, including Guy Kawasaki, the well-known evangelist and author of the Art of Social Media.

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10 One-Liners That Will Drastically Improve Your Marketing: Social Media Edition

Posted on
August 12, 2014
by

This is a guest post from our friends at Tackk.

Social media needs no introduction. Although initially created for personal use, social media is particularly important for many business marketing strategies. The social content your business creates gives your business a personality, creditability, and most importantly, expertise in your area. Here are some one-liners to use on your Facebook and Twitter accounts to show you know your stuff:

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Social Media Engagement is Not a Strategy

Posted on
July 14, 2014
by

 

Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.

Source: www.slideshare.net

Mark Schaefer has a great point: we often confuse the means with the end.

In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead – as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.

So how can you convert your social media activity to make it count towards your goals?

One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business.

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Posted in
Content Curation

How content curation helps social media publishing

Posted on
March 5, 2014
by


As a social media manager, you’re probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there’s an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain.

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Posted in
Guest Writers, Opinion

Social Network Connections Glitch: Explained

Posted on
January 9, 2014
by
We’ve received some messages from users facing a bad experience with social network connections on Scoop.it; a fairly colorful collection a messages in fact, ranging from rather engaging [“Dear Scoop.it, can you please explain“], typical of Scoop.it community’s style, to less constructive but quite clear nevertheless [“Go f****“].  It’s become clear that something went wrong here. Something that deserves to be investigated, explained and remedied.
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Posted in
Product News

Why You Need to be on Social Media

Posted on
January 9, 2014
by

If you are a private citizen with no business concern at all, then there is no great need for you to be on social media. The main reason that many private citizens are on it is because it is fun. You get to communicate with your friends and complete strangers. It is also loaded with brand new content every day, including content that your friends and family have posted. It allows people to see family photographs that were uploaded by distant relatives. It also allows you to share things between friends that will make them laugh. If however you are running a website, blog, business, or all three, then it is vitally important that you are on social media.

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Posted in
Opinion

Trending: Social Calls To Action

Posted on
November 18, 2013
by

Social media has been changing recently with the advent of cool new curation tools like us and RebelMouse, all of which extend the life of your social content by significant margins. With this in mind, tweets and other posts that are simply headlines with a link are no longer good enough. As social media continues to morph, you need to think about social like you think about SEO — optimized for clicking. A million retweets don’t count for much if no one ever actually interacts with your brand. As you create positioning for your social content, consider these new Social Calls-to-Action, or SCTAs.

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Posted in
Learning Resources

Scoop.it and a Hashtag: A social media knock-out combo every digital media agency wished they’ve invented

Posted on
November 8, 2013
by

Marketers want their community to produce content without losing control and getting lost in the “user-generated” madness. So, most marketers default to containing the conversation risking the brand’s authenticity. Now, there’s a better way to leverage community contributed content for building brand reputation and engagement. This scalable, simple and effective social media strategy has been created, tested and proven not by a fancy digital media agency in New York City, but by Thomas Listerman, Director of e-Communications, from the University of San Francisco.

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The Like economy: how social gratitude affects content efforts

Posted on
November 5, 2013
by

Studies have shown that our brain reacts positively to our content being “liked” or shared on social media. Social gratitude, and notoriety among a peer group, are really the only reasons individuals post content to social media. If no one likes your post, it even can bring you down, or make you feel like no one cares. This is especially prevalent among the youth, with 52% of the teenage Facebook users of the iGeneration (born in the 1990s) clicking “like” daily or even several times a day. Generation Y were a close second with 45% daily “like” clicks, followed closely by 32% of Gen Xers and 24% of Baby Boomers.

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Driving revenue with social, content, marketing automation

Posted on
October 10, 2013
by

Slodes of the talk Jason Miller gave at the Scoop.it #leancontent meetup on Sept. 25, 2013.

theclairbyrd‘s insight:

We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!

See on www.slideshare.net

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What’s the social world teaching us these days?

Posted on
August 1, 2013
by

Social media has had an impact on both business and people’s personal and private life. The impact on business is not as massive as many people assume, but this does not mean that many businesses have not adopted social media, as it is a free resource after all. Here are a few things that social media has taught us all.

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Posted in
Guest Writers, Opinion

Should social networks curate their own content? Or should users do it?

Posted on
May 9, 2013
by

The challenge [for social networks] is to create something of permanent value for the community, to offer more than a temporary spotlight.

gdecugis‘s insight:

Austin Powell comes back on PaidContent the recent announcement by Tumblr to shut down Sotryboard and lay off the editorial team that was highlighting and curating Tumblr’s best content.

He makes a point that it’s been extremely hard for most social networks – with the notable exception of LinkedIn with its influencer program – to add value by curating its users’ best content.

I wonder whether that’s actually such a big deal.

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Effective community building for social change

Posted on
April 21, 2013
by


NOTE: Eric is talking about the non-profit sector, but these rules apply seamlessly to for-profit operations, personal brands, and enthusiasts.

There are currently around 1.5 million non-profits registered in the US alone, with total contributions amounting to just under $300 billion. But while many charitable organizations do spend more than 66% of a donation on their actual mission, it is a rare case. Perhaps more importantly, donors have very little control over their money and how it gets used, or to what end.

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Posted in
Guest Writers, Opinion

Educate and engage your customer through social media: The Zappos Strategy

Posted on
March 27, 2013
by

We are more than just shoes! Zappos is a service company that just happens to sell ________. These are two statements that sit at the core of everything Zappos is, and guide Zappos as a company that continues to innovate. As the Social Community Manager of Zappos, I want that answer to be clothing, fashion, snowboards, footwear, cookware, bedding, and so much more. But Zappos is typically associated with 2 things: Footwear and great customer service.

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Posted in
Guest Writers, Opinion

7 Ways To Make Your Brand Look Terrible On Social Media

Posted on
January 15, 2013
by

Ally Greer‘s insight:

2012 was quite the year for social media blunders. From American Apparrel offering a 20% coupon to help the victims of Hurricane Sandy deal with their “boredom,” to #McDStories to the worst hijacked hashtags, some brands proved that they need more than a few tips.

It’s time to be frank. Here are 7 ways to make yourself look terrible on social media. (Pro tip: you’re not supposed to do them.)

See on www.businessinsider.com

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Scoop.it Now Runs on HootSuite's Social Media Dashboard

Posted on
October 29, 2012
by

Social Media is easy. But only in theory.

When you get down to the practical things Social Media requires, you realize that a lot of them take time, require some special skills or are simply too complex to bother. While blogging and social networks have now been around for years, the truth is that for a lot of people, using Social Media in a professional way is still anything but a no-brainer; whether your job consists of running a business, pitching new customers, fundraising for a cause, educating students or coaching clients, it usually takes a good 100% of your time, so how can you “do Social Media” on top of that?

The key to solve this includes working on smarter workflows. At Scoop.it, for instance, we realized that having a suggestion engine combined with a bookmarklet for 1-click publishing greatly helped our users. And by adding features like the connections to the social networks they wanted or the ability to rescoop one another’s content, we have taken – and continue to take – steps towards making the whole Social Media Publishing workflow much simpler.

HootSuite is another company that has worked extensively on this workflow problem. By combining monitoring and cross-posting, they’ve built one of the most popular Social Media platforms to date with millions of professional users.

We’re therefore thrilled to be partnering with HootSuite today and to introduce the Scoop.it App for HootSuite. From now on, HootSuite users can combine the powerful stream layout that enables them to monitor various sources of content at once with Scoop.it’s easy content curation capabilities. This means more relevant content but also more visibility for this content when it’s published to your Scoop.it pages, whose topic-centric nature drives on average 3 clicks per visitor and greater discovery from Social and Search. Scoopiteers who already leverage topic-centric content curation to develop their visibility online can now diversify their sources of content by using HootSuite to monitor various content streams, including the topics they follow on Scoop.it or some specific Scoop.it searches to closely monitor their interests.

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Posted in
Product News

Content curation: your next Social Media Marketing idea

Posted on
October 11, 2012
by



These are the slides of my talk at the Social Media for Non-Profits conference in San Francisco today.

1. Why does Content Curation matter for marketers?

2. 7 Best practices for Content Curation

3. And great examples of NPO’s effectively using Content Curation.

Part #3 is specific to NPO’s (but might be inspiring to any Content Curator) but #1 and #2 are generic for all Content Marketers.

Photo by JD Lasica – Thanks!


See on www.slideshare.net

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Insights Into the Hot Trend of Social Media Content Curation

Posted on
September 27, 2012
by

In the guest post published by Jeff Bullas‘ blog, Intervistato.com’s Maria Petrescu interviews Scoop.it’s co-founder Marc Rougier after giving her own insights on why curation is a much needed trend.

“Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks.” she writes.

She comes back with Marc on the background behind Scoop.it: “The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests.”

Plus other interesting insights and a video of the interview. Check it out!
See on www.jeffbullas.com

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Posted in
Events

Peretti: Human Curation Beats SEO in the Social Web

Posted on
September 21, 2012
by

“Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans.” Erin Griffith reports on Pandodaily.

Some will argue that Google is not that bad but the point isn’t there.

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Posted in
Events

Scoop.it : Curating Made Easy, Social Sharing With Wings.

Posted on
June 19, 2012
by

“As startup marketers, we particularly seek solutions to cut through crowds of content to engage more than just friends and followers, but much larger (incremental) audiences drawn to the same topics and interests. And then there was Scoop.it: curating made easy, content sharing with Red Bull (ish) wings.” writes Michelle Fitzgerald, the founder of Get Scrappy.

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Posted in
Content Curation