The Scoop.it Content Marketing Blog

How to get more return on investment from content

Articles by Sujan Patel

3 Easy Steps to Measure The Success Of Social Media Campaigns

3 Easy Steps to Measure The Success Of Any Social Media Campaign

As a marketer, you’re probably already familiar with the importance of conducting regular content audits on your site. This tool is hugely important when it comes to measuring the success of your marketing campaigns and making sure the content you’ve created is helping you meet your goals.

That said, it can be harder to apply these same principles to your social media campaigns measure the impact they’re having on your business’s bottom line. Sure, you can track the number of “likes” your Facebook posts receive or the number of followers you have on Twitter. But the thing is, surface-level metrics like these don’t have a direct impact on your revenue or profits.

Read More

How To Develop a Winning Social Media Management Strategy

It’s 2015: you’ve probably sent a Tweet in your lifetime. You know all about Snapchat, and you’ve even lost a few hours to Instagram. But does that make you a social media guru? Of course not—unless you consider your 13-year-old niece a guru.

So how are you expected to out social-media half the U.S. teen population, and create a winning strategy you can be really proud of?

Read More