The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

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Lord of Curation Series: Ammar Abdulhamid

Ammar Abdulhamid is a liberal democracy activist whose anti-regime activities led to his exile from Syria on September 7, 2005. He now lives in Silver Spring, Maryland, with his supporting family: his wife Khawla, and their two children: Oula (b. 1986) and Mouhanad (b. 1990). Ammar is the founder and director of the Tharwa Foundation, a nonprofit dedicated to democracy promotion in the Greater Middle East and North Africa region.

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Scoop.it introduces the Google +1 Button

Expressing yourself, sharing your passions and using curation to build the legitimacy of your expertise are strong pillars of the Scoop.it vision. They are the foundation of this strong idea that the time of curators is coming.

Each time we work on improving the experience of our community, we always keep in mind this constant aim: to augment your visibility as a talented curator.

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Lord of Curation Series: Beth Kanter

Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits.  She co-authored the book titled “The Networked Nonprofit” with Allison Fine published by J Wiley in 2010 that received Honorable Mention for the Terry McAdams Award.  Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing.

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Scoop.it introduces the Scoop.it Score

“Quality is not an act, it’s a habit.” -Aristotle said.

What makes your topic more relevant than any filter or aggregator? Your insights, your point of view, your editorial choice. In short, your personal engagement in the content you curate.

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Lord of Curation Series: Howard Rheingold

Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you.


Howard Rheingold is a critic, writer, and teacher; his specialties are on the cultural, social and political implications of modern communication media such as the Internetmobile telephony and virtual communities (a term he is credited with inventing). Check him out at http://twitter.com/hrheingold, http://www.rheingold.comhttp://www.smartmobs.com, and http://www.rheingold.com/university “Rheingold U! What it is —> is —>up to us.”

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Lord of Curation Series: Maddie Grant

Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you.


Maddie Grant, CAE is the co-author of Open Community: a little book of big ideas for associations navigating thesocial web andHumanize: How People-Centric Organizations Succeed in a Social World. Maddie is also the lead editor for SocialFishing, one of the most visited and respected blogs written for association executives, where she gets to express her viewpoint as a classic Gen-X early adopter and “shiny new toy” addict. As the chief social media strategist for SocialFish, Maddie draws from more than 10 years of experience in marketing, communications, and international business operations to help associations large and small build capacity for using social media to achieve business results.  Find Maddie at www.socialfish.org.

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Don’t Be a Cause without a Context

Don’t Be a Cause without a Context
Context is always the key, especially for our community of curators that know that it allows instantly to give more visibility to your passion, expertise or voice.

We know that the digital environment created a very powerful context. The web has become the world’s largest pulpit.

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Lord of Curation Series – Daniel Watson

Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you.


Daniel Watson is an Experienced Director, Senior Executive, Business Owner, Management Consultant and SME Business Transformation Specialist with broad experience in a range of Australian industries and sectors.

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Lord of Curation Series: Ken Kaplan

Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you.

“All we have to decide is what to do with the information that is given us.”


Ken Kaplan is a family guy interested in technology, photography, video making and travel, especially between San Francisco and Italy. He is a communications strategist and multimedia journalist for @IntelFreePress, the tech news bureau inside Intel.

What is curation to you?

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Explore The Scoop.it Community

Since the beginning of the Scoop.it adventure, we have envisioned our platform as a new way to share and to be heard on the web in the Age of Information Abundance. We are thrilled by the intelligent content you have collectively built.

Scoop.it does not simply contain absolute knowledge. It is a place where different viewpoints and opinions collide, where mutual expertise shapes information, where the power of collaboration gives you a picture drawn by humans.

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The Right Time to Be Heard Should Be Yours.

The Right Time to Be Heard Should Be Yours.

Sometimes, you see very accurate advice on how to be sure you post “at the right time”, on social media networks. Apparently you should not talk when you want to, but when the web is ready to listen.

I don’t buy it. I think it should be the opposite: you should share when you want to, when it’s a good time for you, without worrying that nobody is going to hear you. The real time web is awesome because it keeps me in the know immediately. But it’s not the only rhythm. You cannot follow everything going on at the same time in the world, sometimes you just want to save something for later when you will have more time. Yes, later. I know it’s maybe a bad word in the State of Now.

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Good to hear you everywhere!

On May 4th, we launched a new version to make Scoop.it frictionless for our users who had a blog or Facebook page and allow them to be heard everywhere.

Today, one month later, we’re thrilled by the great examples coming from our users and felt about sharing them with you.

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TEDxSF on Scoop.it: Maximum Visibility

This weekendʼs TEDxSF “Alive! Maximum Living as a Human” was everything you expect from a TEDx: inspiring, surprising, moving. Scoop.it was proud to be there at the Yerba Buena Center For The Arts as a media partner. I have to confess I was very proud to see and feel how useful our platform was to spread the word before the event, to capture the atmosphere during it and keep the conversation engaged after. The TEDxSF team was a great partner as they really wanted to explore and leverage as much as possible Scoop.it especially with our latest release “Scoop.it everywhere”.

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Scoop.it: be heard everywhere!

Today is a great day for us: during the last weeks, the entire team worked hard to release this new version of Scoop.it we just launched today!

Let’s be frictionless!

In just a few months, Scoop.it has known great success as a stand-alone platform by making curation a simple and new form of expression on the Web. So much so that the feedback we had from some of our most advanced users was that Scoop.it became a very central part of their social media experience.

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Facebook Won't Rule The World After All

Tech needs villains.

We had Microsoft for a while, Google for another. These days, it’s Facebook. According to some, Zuckerberg is not only after exposing publicly our most private data but he’s also into privatizing the Web to make it a part of Facebook: replacing Web sites by Facebook pages, email by Facebook messages, and so on. Some are worried. It’s true that Facebook’s growth is impressive. And more importantly its usage is massive. Even financials are amazing, with revenue well above a billion dollars from advertising and virtual goods, while social commerce could still bring huge additional opportunities.
Yet, I don’t think Facebook has it all. I know it’s massive but because of that we tend to overlook where it fails.

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Event Organizers, Scoop.it is for you

We love to discover and share new ways Scoop.it is being used by our great beta users. We’ve had a couple of major events using Scoop.it this week and we thought it was worth sharing.

Scoop.it was used by the ReedMidem, the organizer of Connected Creativity at MIPTV, a new global forum uniting the world’s dominant market forces and leading innovators in entertainment, mobile media and technology at Cannes.

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SXSWi: Making sense of all the noise

Why does SXSW matter? Because it’s SXSW! It gets people excited, fills teams and startups full of hope and focus for a few weeks, or months, and they all then bring this energy to Austin. This naive “I will be the change maker of the year” will suddenly meet the more cynical old players, who feel at home at the festival, who know which streets you should take between two parties to meet the “right people” before hitting the “right places” to be identified as the “right projects”. You start in this endless chase, or at least I did at the beginning.

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Content Farm’s screwed-up business models, the Human Web and the end of the SEO domination?

This post has been written by Guillaume Decugis, Scoop.it’s CEO, and has been published on Business Insider

A little more than a year ago, Wired Magazine published a story on Demand Media describing in details how what’s now being called Content Farms worked. It looked brilliant. No more articles produced in the vague by journalists with no idea of who would be interested in reading them. Demand Media had it all figured out: analyze Google and you’ll not only know what people are interested in reading about, but also in what companies are interested in advertising about.

But Demand Media and Content Farms didn’t stop here. They’ve pushed further the industrial rationalization of the media business: now that you know what content to produce, get it done fast and cheap by starving freelancers. And recruit SEO Top Guns to make sure your sites rank first in Google. No need for quality content produced by well-paid journalists: if you know how to perform search engine optimization, your low quality, rapidly-produced video or “article” will top Google’s results and dwarf playing-by-the-book regular media’s traffic.

If you pushed the model further, it was like imagining the future of media being a content factory (Demand Media and the likes), distributed by a search algorithm (Google Search) and monetized by an advertising factory (Google AdSense).

The Matrix.

And it might actually happen…

What’s interesting to me is that it might not. For a number of reasons and trends we start to see emerge.

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Curation is a hot trend… and Scoop.it is part of it.

We’ve been in private beta since a little more than 2 months now, and we’re happy to have been covered by several blogs. It seems the “curation topic” is getting hotter and hotter, and we’re definitely part of it.

We want to thank all the bloggers who have written about us, and of course, all our first users for the huge amount of feedback they’ve sent us. We’ve already shared the video we had about us, but here is a longer list of blogposts:

Articles about Scoop.it in English

Articles about Curation where Scoop.it has been spotted

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Scoop.it as a collaborative tool

YES Scoop.it is topic-centric, but BUT we can’t forget that it’s first of all a social media.

The main difference with the others social media is essential: Scoop.it lets users follow topics, not people. Scoop.it brings you content on topics you’ve decided to follow, shared by other people on these topics. People we meet are users who are willing to discuss about the same subjects. What gather people together are their passions! We don’t always share our passions with our friends: especially if they are unusual. Your interest about the Chinese culture may not be shared with your best friend!

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New design and some other surprises!

Following your feedbacks, we’re glad to announce some new features on Scoop.it Beta.

  • New design: we want your topics to look great so we’ve improved their looks with a magazine/media-like design. Tell us whether you like them!
  • Background customization is now available! You can now choose a color or an image that represents your topic like no other one! Don’t hesitate to give us your feedback about it: feedback@scoop.it!
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Who’s the boss?!

From the very beginning of the creation of a topic, the user is deciding everything: your topic is your baby!

  • First, when you create your own topic, you set up content sources related to it. These sources could be Twitter, Flickr, Youtube, Digg, Google… But be selective: you won’t make your life easier by piling up dozens of so-so sources!
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Why this could be the moment for the curators

Over the past few months, there’s been an interesting number of new developments with regards to Web Curation, following several predictions that this would be come a hot topic or even a “billion dollar opportunity“.

What’s this all about ?

A definition I like for web curation is Rohit Bhargava’s : A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.

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