The Scoop.it Content Marketing Blog

How to get more return on investment from content

Articles by Vikas Agrawal

Four Reasons Why Content Curation Will Boost Your Content Marketing Efforts

Accordingly to the 2013 Content Marketing Benchmarks, Trends and Budgets, 68% of marketers were using content curation as a content marketing tactic. Some years have passed, but many marketers will agree that content curation is just as important today.

Content curation is like coupons. According to Couponbuffer, over 300 billion coupons are distributed, but only 0.7% are redeemed. Similarly, millions of content in different formats are created daily, but very little ever gets to an end user.

 Just as coupon redemption is important for customers and marketers alike, content curation is vital for both marketers and their audience. But how? Here are some ways content curation compliments your content marketing efforts.

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Four Email Newsletter Design Tips to Help You Achieve Your Marketing Objectives

Four-Email-Newsletter-Design-Tips-to-Help-You-Achieve-Your-Marketing-Objectives

Email marketing has never been optional for any internet marketer. Sure, some have successfully avoided it and undergone shortcuts like buying email lists and what not’s, but in the wake of the EU’S GDPR law, that will have terrible consequences.

For marketers trying to get it right, sometimes designing emails might seem daunting, especially when you’re not a designer. Thankfully, many email clients have templates to minimize your design woes. Still, because some can boast of over 500 templates, it gets complicated all over again.

Don’t worry. In this post you’ll find four tips to stop you from worrying about your email newsletter design ever again.

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4 major content distribution pitfalls to avoid in 2018

According to the Content Marketing Institute’s annual research on content marketing trends, 53% of marketers attribute the success of their content marketing campaign last year to their content distribution efforts. They had figured out their target audience, and what platforms work best for them, and that contributed to the successful 2017 they had. Undoubtedly, content […]

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Four components of an excellent inbound marketing strategy

Ever since HubSpot CEO Brian Halligan coined the term “inbound marketing,” it has been all the rage. And for good reason. Unlike its counterpart outbound marketing, inbound marketing does not shove products or services into people’s faces. Rather, with inbound marketing, you address customer problems, thereby creating awareness for your product or service and attracting customers to […]

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3 easily overlooked tips for producing effective webinars

According to the 2017 Content Marketing Benchmark report, 58% of marketers use webinars as a content marketing tactic. And this isn’t putting into consideration other studies that show webinars are effective, especially for business-to-business (B2B) marketers. Webinars are fairly popular  Jon Morrow describes how beneficial webinars have been for his business in these words: “On average, each webinar […]

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