When it comes to reaching customers online and convincing them to purchase your products and services, trust is a major factor. Customers aren’t going to do business with a company they don’t trust. And while…
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How do you distinguish between copywriting and content marketing? In your personal circles, you might use the terms interchangeably—in fact, many offices and professionals do. But in reality, they’re very different concepts—and if you want…
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If you want to be a successful content marketer, you need to have the time, energy, and motivation to produce large volumes of high-quality work. Even the most naturally motivated writers may find themselves unable…
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How much time do you spend writing blog posts for your site? How much time do you spend creating images for them? For the most part, writing is easier than creating visuals; historically, it’s also…
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The content marketing industry is as active and lucrative as it’s ever been. But along with steady growth has come an increase in the overall level of competition. As a new content marketing agency, you’ll…
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Every company today is collecting massive amounts of business data, but is this benefiting your content marketing strategy? Oftentimes, companies will spend hours pouring over the data they’ve collected only to come up with a…
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Thousands of blogs are launched every single month, yet only a few ever last more than a few weeks. Part of the reason the failure rate is so high in blogging is that people don’t…
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Online courses are more popular than ever before. But what few on the outside know is just how profitable they can be for the brands and entrepreneurs producing them. If you’re looking for a new…
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There’s more to being successful in online marketing than creating and publishing content. These are important steps in the process, but they don’t guarantee results. Everyone is publishing content these days and you have to…
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There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from…
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Sometimes all you need to do is spend some time on social media studying what people are sharing to get an idea of what type of content currently works best online. What you’ll discover is…
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If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the…
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The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out…
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Blogging plays a major role in content marketing. You need to regularly publish new blog posts to engage your audience and generate shares, backlinks, and SEO benefits. However, if you’re only focused on blogging, you’re…
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You’ve been pouring money into your brand’s new digital marketing strategy for three months, six months, maybe even nine months…but where are the results? Are you seeing any tangible rewards? Just because you have a…
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If you’ve yet to include SMS in your content marketing strategy, then it’s imperative that your reconsider your priorities. SMS marketing will yield tremendous value in 2017 and you’ll want to be a part of…
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Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and…
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When most people think about content marketing, they think about the tangible (or semi-tangible) products of the campaign; they think about the articles, links, and engagements from users, and the resulting data that indicates whether…
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As online marketers, we aren’t just passive recipients and practitioners of online marketing trends and strategies. We’re active participants in the industry, helping to define and transform those trends. As a result, we have an…
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People dream about working from home. However, most people have this fictional, yet idealistic view of what it looks like to work from home. They assume that it involves waking up late, watching TV, working…
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The proposition of designing a new website or overhauling a dated one can be scary, to say the least. However, the good news is that you don’t need to overdo anything. In 2016, simple, clean,…
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Among social networking platforms, Twitter stands out because of its severe character limit. Most sites allow you to post lengthy blogs or other long-form messages, but on Twitter, if you can’t say it in 140…
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As you know, any good content marketing strategy needs to be tailored to a very specific target audience. If your target demographic happens to be women, then you need to hone in on strategies that…
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As industries become more and more crowded, it’s becoming even more challenging for marketers to stand out and effectively represent their brands. What’s the solution? Well, if you ask today’s leading marketers, most would agree…
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Some of the primary goals of content marketing in 2016 are to attract backlinks and build an audience. For a business, this ultimately results in more brand exposure, better website metrics, and an increased opportunity…
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As you’re well aware, email marketing is a critically important tool for generating leads online. Whether you sell software, physical products, or anything in between, a powerful email marketing list can have a sizeable impact…
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As the importance of content marketing grows, more and more small businesses are investing time and money into developing different types of content for their customers. However, many are forgetting two simple words: social media….
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As Baby Boomers move into the retirement demographic – about 10,000 of them have turned 65 every day since 2011 – web designers and content producers are facing a changing populace of web users. Baby…
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Content marketing serves as a gateway for many independent online marketing functions. It’s a reputation builder, since it serves as a brand asset to new and recurring visitors. It’s a conversion enhancer, since it entices…
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There’s a serious quality problem in the content marketing world, and it’s only hurting marketers. Over the past several years, the value of content marketing has been heavily promoted and accepted, but people have come to…
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