The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Learning Resources

6 Ways to Enrich Content and Media Online

Posted on
October 9, 2014
by

Media richness is defined as a reduction of ambiguity. Whereas text can be misinterpreted, images and videos provide more concise delivery of information.

In an era when the average person skims content for the juiciest and most useful bits, companies have to say more with less and be very direct with content. Your web-using customer base prefers websites that specifically limit content length to six-second videos or 140-character posts, so your content should achieve brevity.

Read More

SMBs: You Don’t Need an Expensive Content Calendar Tool

Posted on
September 18, 2014
by

…you need good content.

Last week, back from Content Marketing World 2014, Jay Baer noted that over the last 12 months, the number of content marketing software vendors had exploded, forcing the vendor and expo area to massively expand. How many exactly were participating? Too many according to him. And because these companies were not sustainable yet but spending their VC’s money, he predicted a big shakeout will happen.

Read More

6 Ways to Infuse Your Content Marketing with Personality

Posted on
August 21, 2014
by

When it comes to content marketing, businesses can easily lose their personality behind lackluster, “robotic” blogs and other web content. This can result in disengaged audiences, reduced thought leadership standing, and lower search engine ratings.

According to GetResponse blogger Marya Jan, creating quality content requires that you infuse the unique, mutual personality characteristics of businesses and their customers into whatever gets written.

Read More

8 Tools to Optimize SEO You Should Use

Posted on
August 19, 2014
by

SEO has become a cornerstone in content marketing campaigns as businesses look to establish a presence on the Internet. However, SEO is about more than just making sure you have the appropriate keywords placed in landing pages and blog posts. Search engines are getting smarter – specifically Google – which is constantly trying to keep the playing field leveled with every new update.

Google’s goal is to ensure that Web surfers are getting quality results each time they submit a search query, and you need to keep these guidelines in mind to make sure your company site actually reaches your target audience. That being said, it helps to know how to optimize your SEO strategy to make sure that you’re always tapping into the potential of the Web. Here are eight tools you can use to enhance your current SEO plan.

Read More

10 One-Liners That Will Drastically Improve Your Marketing: Social Media Edition

Posted on
August 12, 2014
by

This is a guest post from our friends at Tackk.

Social media needs no introduction. Although initially created for personal use, social media is particularly important for many business marketing strategies. The social content your business creates gives your business a personality, creditability, and most importantly, expertise in your area. Here are some one-liners to use on your Facebook and Twitter accounts to show you know your stuff:

Read More

10 Inspiring Quotes From the Best B2B Content Marketing Experts

Posted on
August 7, 2014
by

One thing I pride myself on – and you’ll know this if you’ve read anything I’ve written in the past – is always continuing my quest for new knowledge. One of the most important parts of working in a field that evolves so quickly is keeping up with the trends and the experts.

If you’re a content marketer, digital marketer, or B2B professional in need of some inspiration, I’ve got some for you. Read, learn, be inspired, and share!

Read More

Drastically Impact Your Content Marketing With 12 Tips: Blogging Edition

Posted on
July 28, 2014
by

With 18.7 million bloggers online (Social Media Today), reading and writing blogs has become an essential part of everyday life. Among the most popular: personal, business and education blogs spark major interest in readers across the globe.

The one-liners below are suggestions to include in your next blog post to capture attention, engage readers and increase conversions.

Read More

A Basic Guide to SEO

Posted on
July 11, 2014
by

SEO may be one of the biggest buzzwords of the decade, but what is it and why does it matter? SEO, also known as Search Engine Optimization, has become a critical component to the way that companies do business on the Internet. This guide will help you understand the definition of SEO, why it matters and how you can measure it in terms of your own business.

Read More

15 one-liners that will drastically impact your marketing: email edition

Posted on
June 16, 2014
by
15 one-liners that will drastically impact your marketing- email edition

According to Forrester, 74% of consumers prefer to receive commercial communications via email. In a world of social conversations, that powerful stat supports that email marketing can still be a huge asset in your marketing campaigns. No matter what industry you’re marketing to, if you’re sending emails, you better be doing it well.

Check out this list of email one-liners [broken out by industry] that can drastically impact your email campaigns.

Read More

Important Stats You Should Know from Mary Meeker’s Internet Trends Report

Posted on
June 3, 2014
by

Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Each year since 2001, KPCB has partnered with some of the best data analysts in the country to create a comprehensive report of rising Internet trends across all industries. This year, the presentation resulted in a 164-slide deck that you can read in its entirety here. Since we’re fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.

Read More

College Students: 4 Tools You Can Use to Boost Your Learning Online

Posted on
May 22, 2014
by

Raise your hand if you have ever sat in a lecture hall. Keep it raised if you have ever felt alone in the lecture hall. If you have ever felt alone while studying for that big exam. Or if you’ve ever missed a class, needed lecture notes, but knew no one in that class. Keep it raised, if by the end of the semester, of the 500 people in that class, you only met 1 or 2 of them, and by ‘met’, I mean gave them a formal head-nod or stared at the back of their head for 16 weeks. Keep it raised if you have ever bombed a test, but you feel like you studied a lot. (You really didn’t have to raise your hand, but if you did, props).

Yes, we’ve all been through these pain points. You probably wouldn’t even be reading this post if you didn’t passionately agree with me that these problems need fixing. They need fixing so badly that, if they don’t get it, they can put a damper on your college experience.

Read More

End of School Roundup: Using Creation & Curation in Education

Posted on
May 20, 2014
by

According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.

Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We’ve pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently.

Read More

The benefits of content curation for seo

Posted on
April 28, 2014
by

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

Read More

13 Hidden Benefits of Guest Blogging

Posted on
April 11, 2014
by

Last week, the latest edition of the #leancontent took place in San Francisco with an incredibly smart and inspiring talk from SmartRecruiters’ David Smooke. He enlightened an extremely engaged audience on the importance of guest blogging and how it can be used to build community and authority, especially for startups.

Read More

Report: 76% of Professionals Using Curation Saw an Impact on Business Goals

Posted on
April 10, 2014
by

During the first quarter of 2014, Scoop.it conducted a survey of over 1,500 professionals who had been using content curation as a part of their content marketing strategy over the previous year. While it’s old news that more marketers are turning to content marketing and curation & making more space in their strategies for both, we wanted to find out what actually happened once these marketers had taken the proverbial leap.

Read More

How Blogging Accelerates Startup Growth

Posted on
March 25, 2014
by

I write and publish guest blog posts because writing – like your startup – is for other people. It’s reaching new audiences. It’s sharing new experiences, practices and revelations with old friends and new friends… and even brands. It’s communication for the modern reader. Blogging is increasingly how many startups reach their next customer. In fact, 76% of professionals who used content curation saw an impact on reported business goals.

Read More

6 Facts About Content Curation and SEO You May Not Know

Posted on
March 11, 2014
by

If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation?

Read More

6 ways to measure and improve the ROI of Content Marketing

Posted on
March 11, 2014
by

Content Marketing has been all the rage these past few years. We’ve heard from many speakers and influencers that content marketing is the new advertising and that “brands must become media to earn relevance”. But how do we measure its ROI and know our content isn’t just fueling some vanity metric but is actually helping our business?

Read More

Where content curation traffic comes from and 4 ways to increase yours

Posted on
March 6, 2014
by

Content curation is not just collecting, it’s also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we’ve been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation.

Read More

7 types of online influencers and who to target based on your goals

Posted on
March 3, 2014
by

Ahh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the next level, but they also play a large part of your relationship marketing strategy.  An Influencer campaign should be a part of your social media engagement strategy.

Read More

How Google Plus Pages Can Boost Your Business

Posted on
February 27, 2014
by

Just recently, Scoop.it announced that Scoop.it curators will be able to connect their personal profiles for the purpose of Google Authorship, and at the same time, can now connect a Google+ Business Page for sharing curated content. This is really exciting news, as busy business owners and social media managers can now use Scoop.it to curate and share great content to all of their branded social media profiles – Facebook, Twitter, LinkedIn and now Google+.

Read More

What is Google Authorship? Tips and Resources

Posted on
February 26, 2014
by

Last week, Scoop.it announced its integration with Google+ Pages and Google Authorship. As CEO Guillaume Decugis explained, “we actually believe curation is a form of creation. So just as Google introduced Google Authorship as a way for publishers to be more visible in search results and benefit from a natural SEO method, we felt it was also important to add Google+ to the platform. So from now on, you will be able to link your Google+ profile to Scoop.it and not only be recognized in search results for your curated content but derive higher traffic from Google Search through the improved visibility authored results enjoy.”

Read More

7 Qualities of Highly Effective Content Curators

Posted on
February 13, 2014
by

Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. In fact, t’s considered the most influential museum of modern art in the world. With that in mind, meet Klaus Biesenbach. Klaus holds the title “Chief Curator at Large” at MoMA. If you’ve visited the MoMA and walked away impressed (like I have), Klaus has a lot to do with that.

As content curators, we should all aspire to be like Klaus. After all, wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. In other words, we need to curate Internet content as we would fine art.

Let’s consider seven habits of content creation that would make Klaus Biesenbach proud.

Read More

6 Ways to Educate Yourself and Become Enlightened

Posted on
February 10, 2014
by


While Webster’s might define a nerd as someone who is unstylish, unattractive or  “hopelessly devoted to intellectual or academic pursuits” — nerds and geeks have increasingly become accepted among the mainstream. And lately, they’ve become more well-known for their enthusiasm for things they love. If you love to write or read, you might be a word nerd. If you have an unhealthy obsession for fashion, you could be geek chic.

No matter your interests, being well-educated is a great way to becoming a more well-rounded person. It also has a habit of making a person more enlightened, i.e. less judgmental and more congenial with others of different backgrounds. Here are some things you can do to keep your mind young and to expand your horizons.

Read More

Freelance Writing Tips and How to Promote Your Work

Posted on
January 6, 2014
by


Freelance writing is an incredibly rich and fulfilling career, especially if you’re passionate about writing on a particular subject or niche. It’s entirely possible to make money if you decide to become a freelance writer; in fact, it can easily become a full-time job. The only trick is that you have to treat it like one: honing your skills, dedicating set times to do your job, and promoting it.

Read More
Posted in
Learning Resources

5 ways to engage your audience through authentic communication

Posted on
November 26, 2013
by

Communications from branded properties, celebrities, or anyone with a “following” can often come of as false, contrived, and sometimes insensitive, even if they have the best intentions. This article was inspired by a recent email campaign I received, where the “reply” email address was “no-reply@redacted.com.” This gave me pause. I don’t know why this particular email campaign set me off, but I was genuinely irritated that they would really prevent me from interacting with their brand. Who wants to be told they actively can’t reach out to someone who is proactively talking to them. That’s basically a brand saying “you don’t matter and we don’t want to talk to you.”

Read More

9 Ways to Find Personal Contentment

Posted on
November 25, 2013
by

It’s not uncommon to feel a sort of emptiness in life. People try all sorts of way to fill that void in all sorts of ways. The truly best way to fill a void is to either help others or help yourself. Filling the void with superficial filler and material items may not lead to true self-actualization. According to Everest CEO Francis Pedraza, learning and understanding what people truly need are huge advantages in both inside and outside the office. Here are a few ways that you can find contentment in life.

Yoga

Read More
Posted in
Learning Resources

Trending: Social Calls To Action

Posted on
November 18, 2013
by

Social media has been changing recently with the advent of cool new curation tools like us and RebelMouse, all of which extend the life of your social content by significant margins. With this in mind, tweets and other posts that are simply headlines with a link are no longer good enough. As social media continues to morph, you need to think about social like you think about SEO — optimized for clicking. A million retweets don’t count for much if no one ever actually interacts with your brand. As you create positioning for your social content, consider these new Social Calls-to-Action, or SCTAs.

Read More
Posted in
Learning Resources