Have you ever noticed that, when we’re younger, school and learning seem like a chore, and yet when we’re older, we wish we could just spend all of our time consuming information and advancing our knowledge?
Perhaps this is because our minds have matured with age, or simply because we always want to do things once we don’t have to. Or, maybe it’s because once we’ve been through certain experiences, we’re more capable of identifying our true passions.
What the heck is a Personal Branding Illusion? That’s a good question, but it begs the question “What is a Personal Brand?”, so let’s start there. Continue reading
In a recent post for The Atlantic, Derek Thompson investigates what drives people to read content online. As a writer for a popular news site, it’s of interest to Thompson to find out what people are clicking on and why when navigating through the endless amount of web content available. Though it sounds like a boring study of analytics at first, his findings and references are actually super interesting.
I was always a bookworm. In fifth grade, I was one of the only students in my class to finish every last book on the Battle of the Books competition list.
Fast forward a few years and here I am: one of those people who can’t stand the thought of reading on an electronic device simply because of the pure joy that comes from opening up a new book and turning each page as more new information is absorbed.
I went to a huge college. And by huge, I mean almost 40,000 undergrads.
By nature, this meant that I spent a lot of my class time as follows: find a seat in a lecture hall among 400 of my “closest friends,” listen to one professor in the front of the room talk for 45 straight minutes, take notes, leave, repeat.
I recently partook in a discussion among some fellow community managers on the best ways to learn about the industry and how to train its future generations. When the conversation reached the point where we all shared the “training” we went through ourselves, the answers began getting interesting. Continue reading
In this week’s edition of Scoop.it’s lean content meetup, we were honored to welcome the the Content & Community Director of UserVoice, Evan Hamilton.
Ally Greer‘s insight:
In our last #leancontent meetup, UserVoice’s Evan Hamilton shared some great advice on creating and distributing content. The main questions answered included:
1. Why Content?
2. What Type of Content Should I Create?
3. How Should I Distribute my Content?
4. How do I Reap the Benefits of Content?
5. What Tips Can You Provide for Content Creation?
Check out the writeup to find out the answers!
See on leancontent.it Continue reading
Did you know that there’s a place where many of your customers live and actually want to talk to and hear from you in real time? It’s a magical land, it’s real, and it’s called Twitter.
Ally Greer‘s insight:
Twitter is one of the most efficient tools out there to connect with your audience, to share engaging information and content, and even to provide personal customer service. If you do it right, it’s a gold mine; if you don’t, it could result in disaster.
It may be true that “gold mine” and “disaster” are the two extremes and that it’s possible to be alright at Twitter, but who strives to be mediocre? If you want to rock it and make sure each and every tweet is the best it can possibly be, take these 6 tips into consideration the next time you sit down to write the perfect tweet.
See on leancontentmarketing.tumblr.com Continue reading
These are the slides of my talk at the Product Summit last week in San Francisco. Some say “good products don’t need marketing”. But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?
Ally Greer‘s insight:
Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:
The myth that not all startups need marketing is simply untrue.
Marketing is more than just talking about your product.
Though publicizing product launches, updates, and new releases is a part of marketing, it doesn’t do the trick on its own, but content marketing can be costly and time-consuming. The solution?…
- Leverage SlideShare presentations to share your vision
- Guest post to distribute your ideas
- Answer Quora questions that relate to your field
- Curate content relevant to your expertise
See on www.slideshare.net Continue reading
According to small business consultant Elynn Fish (and almost every business owner out there), “slugging it out” as a small firm in a new market isn’t easy. Some of the most important things in building a consulting firm include getting and keeping clients, creating cash flow, and convincing your prospects that they need your services.
Last Thursday in the grand return of #scoopitchat, I teamed up with Elynn to discuss some best practices for developing a small consulting business in a digital world.