The Lean Content Marketing Blog

How to get more return on investment from content

Guest Writers

6 Ways to Educate Yourself and Become Enlightened


While Webster’s might define a nerd as someone who is unstylish, unattractive or  “hopelessly devoted to intellectual or academic pursuits” — nerds and geeks have increasingly become accepted among the mainstream. And lately, they’ve become more well-known for their enthusiasm for things they love. If you love to write or read, you might be a word nerd. If you have an unhealthy obsession for fashion, you could be geek chic.

No matter your interests, being well-educated is a great way to becoming a more well-rounded person. It also has a habit of making a person more enlightened, i.e. less judgmental and more congenial with others of different backgrounds. Here are some things you can do to keep your mind young and to expand your horizons.

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Why Content Curation is the Ultimate Compliment to the Creator

Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting. While “copying” still does exist online, the concept of “copying” is now simply a way to bump your own Google ranking by farming someone else’s content. This, is not flattering. Even if correctly cited, 100% republished work is simply cheating to get ahead. Curation, on the other hand — the meaningful selection, enrichment, and sharing of existing media — combines imitation and creation. Curators have to create a new perspective or idea on top of the existing media which supports the content in the original.

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5 ways to engage your audience through authentic communication

Communications from branded properties, celebrities, or anyone with a “following” can often come of as false, contrived, and sometimes insensitive, even if they have the best intentions. This article was inspired by a recent email campaign I received, where the “reply” email address was “no-reply@redacted.com.” This gave me pause. I don’t know why this particular email campaign set me off, but I was genuinely irritated that they would really prevent me from interacting with their brand. Who wants to be told they actively can’t reach out to someone who is proactively talking to them. That’s basically a brand saying “you don’t matter and we don’t want to talk to you.”

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Are knowledge-sharing institutions showing too much bias?

Our knowledge sharing institutions of today are beginning to “humanize,” to focus more of their resources on creating readable, shareable media than on reporting cold, hard facts, simply to stay relevant and on top of peoples’ online radars. To make facts more palatable, many medias will interpret ideas with respect to their own unique brand Point-of-View, one only has to consider CNN versus FOX news here in the USA. But, do institutions who stand and a major knowledge source for world readers have a responsibility to keep bias out of their findings? Is “fact omission” or “spin” an appropriate way to interact with vital facts? Or, as I seem to see it, has major marketing technique got its claws too far into our knowledge sharing institutions and our own lives (because, really, we as readers are the ones who perpetuate this problem).

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Learning to Learn: The Path to Real-World Knowledge

It may be hard to get into learning again after being out of any type of educational establishment for some time. It’s either because education loses its luster once we’re not being rewarded with letters and pieces of paper, or because we’re so used to being passively taught. We didn’t have to read the whole history (or economics or Philosophy of Man’s Infatuation With Bacon) book. We got an abridged version in class (okay not the bacon one) between daydreams and texting under the desk.

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OK, Glass — inspire me: a post about the positive impact tech has on our lives.

I recently got back from some travels, and as I walked around Germany, Italy, and my hometown near Washington, DC., I could not help but think about my relationship with technology and how it has evolved throughout the years. Living in San Francisco and working in Silicon Valley, I often forget that other cities are not as inspired by technology. Not so long ago, I too did not quite comprehend how technology could and would change my life.

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Measuring your ROI: learning to save money and time

The three little words “return on investment” may be the stuff of every marketers’ dreams or nightmares, depending on how their campaigns and initiatives are performing. Every company has limited resources and in order to justify continued expenses and expenditures, marketers are increasingly pressured to provide a reason, through excellent ROI, to keep or increase their budgets. In fact, nearly two-thirds of CMOs believe that ROI will be the principal measure of performance by 2015.

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Starting

Sometimes you just have to get started to get done.

A simple Google search will probably net you millions of self-help articles about productivity. They’ll offer tips and techniques, life hacks, and specialized strategies designed to get you moving in the direction you need to go.

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Trending: top 6 graphic web design trends

Editor’s Note: At Scoop.it, we believe that the form (the way something is presented) affects the function (the physical use of something) of content engagement online. It is becoming increasingly important to look pretty if you want to drive traffic — the endless streams of pretty pictures on Pinterest is testament to this, and we all know that if a webpage has 6 pt font, we probably won’t read it.

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9 amazing ways to learn online

There is no need to buy a massive set of encyclopedias anymore, as you can learn most things online these days. The trouble is that the internet is filled with terrible amounts of misinformation. So, if you are learning online, you are going to have to find a way of avoiding the 99% of lies and find the 1% of truth.

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The evolution of the GIF

walken death stare gif

Editor’s Note: While not directly correlated to knowledge sharing, GIFs do contribute to the “smart web” by creating a new way to communicate ideas, add dimensions to conversation, and provide irony and other editorial flavor. They say “a picture is worth a thousand words,” so how many words is a moving picture worth? List your favorite GIF in the comments! 

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Becoming a world champion blogger by leveraging your existing characteristics and resources

Editor’s Note: At Scoop.it, we believe content curation is just as powerful as original content generation. But, what many people miss is that when they curate, often they are creating original content on top of the existing article or other media through the addition of context, opinion, or curator’s insight. So, with that in mind, check out the following Guest Article from an expert blogger on creating strong blog content!

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Learning to Learn: leveraging your circadian rhythm

There are a few distinct, precious moments of heightened sensory elation that we can achieve through unique actions; whether that be hitting the sweet spot on your driver from the tee box, tossing that crumpled up piece of paper that started out as a great idea and delivering it perfectly into the waste basket 10 feet away, or something as simple as arriving at the perfect adjective when telling a story to a friend.

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In defense of the niche: content marketing and the rise of the smart web

Author and entrepreneur Seth Godin once said that “Marketing is no longer about the stuff that you make, but about the stories you tell.” Even for those folks who’ve never so much as heard of lead-gen or nurture programs, the importance of relevant content and compelling narrative has never been so necessary as it is today — especially because the digital sea is brimming with the wreckage of too many voices with far too little exposure.

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What’s the social world teaching us these days?

Social media has had an impact on both business and people’s personal and private life. The impact on business is not as massive as many people assume, but this does not mean that many businesses have not adopted social media, as it is a free resource after all. Here are a few things that social media has taught us all.

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Learning to recognize your expertise, especially as a woman

Editor’s Note: At Scoop.it, we are equal opportunity and support learning and  entrepreneurism of all stripes. This article is written with a female audience in mind, but we believe the core messages and takeaways apply to all people. 

Women start businesses at one-and-a-half times the national average. And, although women now comprise roughly half of American workers and earn nearly 60% of university degrees,1 only 24% of the people heard or read about in print, radio and television news are female.

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Tech tricks that let you learn from your audience

Building a relationship with your target audience takes a lot of work. Over time you eventually get an idea of what they want and what makes them tick. While this level of networking can eat up a lot of time, it’s definitely worth it when you mold your brand into something all your audience loves because you know them so well.

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3 tips for reaching to the right people

As you’ve undoubtedly discovered during your time as a professional, it’s not just about what you know — it’s also about who you know. There are people out there that can make your dreams come true by exposing you to the world in ways you never imagined or give you access to markets you didn’t think you could reach.

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5 (less traditional) ways to create and share knowledge online

The communication of knowledge and ideas is intrinsic to the human condition. Our earliest ancestors had a rich oral tradition, through which they passed on what they knew about the world, often across great distances. Our systems of communication have evolved and matured, from those oral traditions to the earliest cuneiform writings and all the way up through books and newspapers, to radio and television. With the advent of the modern age and Al Gore’s gift of the Internet, we’re now able to share our knowledge, ideas, and lots and lots of cute pictures of cats, around the world in less time than it has taken me to write this sentence.

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How much knowledge is too much?

Whether you are trying to be a successful entrepreneur, parent or friend, it’s wise to calibrate your knowledge meter. How much knowledge is too much? Is there such a thing as having too much knowledge and if so, how do you know when knowing too much actually hurts you, rather than inspires you?

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Operation: Integrate all the things!

A few nights ago, I was sitting on my couch about to get down with a bottle of wine and some Netflix. I grabbed my phone and opened the XBox SmartGlass app, which basically works like a virtual game-slash-remote controller. As I was mindlessly scrolling, my dude and roommate — an audio engineer — walked in with his iPad, frustrated and annoyed that this new interface app he’d downloaded allowed him to create and manipulate different sounds, but didn’t automatically sync up with his main program, or allow him to save audio files to Dropbox.

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