Social Media Publishing is dead (as we know it)

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it – decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do – such as coincidentally… Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.

So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?

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College Students: 4 Tools You Can Use to Boost Your Learning Online

Raise your hand if you have ever sat in a lecture hall. Keep it raised if you have ever felt alone in the lecture hall. If you have ever felt alone while studying for that big exam. Or if you’ve ever missed a class, needed lecture notes, but knew no one in that class. Keep it raised, if by the end of the semester, of the 500 people in that class, you only met 1 or 2 of them, and by ‘met’, I mean gave them a formal head-nod or stared at the back of their head for 16 weeks. Keep it raised if you have ever bombed a test, but you feel like you studied a lot. (You really didn’t have to raise your hand, but if you did, props).

Yes, we’ve all been through these pain points. You probably wouldn’t even be reading this post if you didn’t passionately agree with me that these problems need fixing. They need fixing so badly that, if they don’t get it, they can put a damper on your college experience.

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The Most Important Reason to Practice Lead Generation

A common theme at Scoop.it is helping people with important things to say be heard through all of the noise that exists online today. Creating an integrated content strategy that includes a healthy mix of creation and curation is the first step to success in this area, but another very important aspect that’s often overlooked is lead generation. Continue reading

How to Prepare Your Business for Content Marketing

A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing. He brings up an interesting point in that many businesses believe they need to launch a content marketing strategy simply because everyone else is doing it, even though they may not be properly equipped to do so. Continue reading

5 Questions to Ask When Launching a Content Marketing Strategy

Feeling a little dull about your new content marketing efforts? Don’t worry, because despite what you may think, you’re certainly not alone. Getting started with a new content marketing strategy is no small task. It involves figuring out goals, strategies, tactics, deliverables, and other words that sound way scarier than they are. Continue reading

Learning to Learn: How To Look Like an Expert From Day One

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Working in the world of entrepreneurs and startups has given me a whole new appreciation for the phrase “fake it ’til you make it.” This isn’t to say that everyone who is just getting started in their companies or careers in general is completely faking it, but just that they are doing the right things to position themselves correctly before they might actually be a full-fledged expert.

In this post on Entrepreneur.com, the extremely smart Dorie Clark tackles a question that almost all of us have tried to figure out at one point or another: how do I make myself seem like I know what I’m doing when I’m just getting started?
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5 Midwest Startups to Watch in 2014

The Midwest is more than great BBQ and Tornado Alley. It’s a veritable pool of ingenious startups that are giving their coastal neighbors from New York to Silicon Valley a run for their money. From foodie startups to companies revolutionizing education, it’s crucial for investors and consumers alike to keep an eye on this surprising hot spot of entrepreneurship. Heading into 2014, here are five innovative Midwestern startups to watch. Continue reading

How to Unleash the Power of Employee Advocacy

Every one of your people can become an advocate for your organization and your brand – an employee advocate.

Guillaume Decugis‘s insight:

Excellent point made by Mike Bailey that reminds me of an argument also made by Marketo here. And exactly the trend we see happening with more and more of our enterprise clients at Scoop.it: while a lot of companies are still in a command-and-control mode with small marketing teams in charge of every aspect of outbound communication, we see a growing number of organizations realize they need to leverage their employees – and their employees social network – so that their communication becomes much more effective.

As the graph above explains, an employee sharing content to their networks has up to 20x more impact than when the brand does it (when you normalize their number of followers/friends).

Content curation plays a key role here: you not only need to create relevant and engaging content hubs for employees but they need to be easy for them to curate, share and publish from. As often, adoption is key and you need systems where employees can easily take ownership through a rewarding experience which seems to be what’s driving more and more demand to use Scoop.it internally within the enterprise.

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