A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing. He brings up an interesting point in that many businesses believe they need to launch a content marketing strategy simply because everyone else is doing it, even though they may not be properly equipped to do so.
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Feeling a little dull about your new content marketing efforts? Don’t worry, because despite what you may think, you’re certainly not alone. Getting started with a new content marketing strategy is no small task. It involves figuring out goals, strategies, tactics, deliverables, and other words that sound way scarier than they are.
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Working in the world of entrepreneurs and startups has given me a whole new appreciation for the phrase “fake it ’til you make it.” This isn’t to say that everyone who is just getting started in their companies or careers in general is completely faking it, but just that they are doing the right things to position themselves correctly before they might actually be a full-fledged expert.
In this post on Entrepreneur.com, the extremely smart Dorie Clark tackles a question that almost all of us have tried to figure out at one point or another: how do I make myself seem like I know what I’m doing when I’m just getting started?
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Last week, the latest edition of the #leancontent took place in San Francisco with an incredibly smart and inspiring talk from SmartRecruiters’ David Smooke. He enlightened an extremely engaged audience on the importance of guest blogging and how it can be used to build community and authority, especially for startups.
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During the first quarter of 2014, Scoop.it conducted a survey of over 1,500 professionals who had been using content curation as a part of their content marketing strategy over the previous year. While it’s old news that more marketers are turning to content marketing and curation & making more space in their strategies for both, we wanted to find out what actually happened once these marketers had taken the proverbial leap.
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To continue sharing some of the learning-by-doing lessons I’ve come across over the past two years as a community and social media manager, I looked into the world of Facebook Insights to learn a little more about the often debated Facebook Reach and see what it’s actually done to help me.
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Visual Marketing Over/Under or How I Use Scoop.it
Friends like Phil Buckley and Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
If it wasn’t extremely obvious from the majority of my writing, I’m obsessed with learning. When I started out my career as a community manager, I didn’t even know what that meant. Two years later, I’m still not quite sure there is a single definition, but I certainly have learned a lot about what it means to build community, run social media strategies, and bring value to the crowded web with a group of brilliant content curators who I’ve been lucky enough to meet through the journey.
Read MoreRead MoreAhh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the next level, but they also play a large part of your relationship marketing strategy. An Influencer campaign should be a part of your social media engagement strategy.
Last week, Scoop.it announced its integration with Google+ Pages and Google Authorship. As CEO Guillaume Decugis explained, “we actually believe curation is a form of creation. So just as Google introduced Google Authorship as a way for publishers to be more visible in search results and benefit from a natural SEO method, we felt it was also important to add Google+ to the platform. So from now on, you will be able to link your Google+ profile to Scoop.it and not only be recognized in search results for your curated content but derive higher traffic from Google Search through the improved visibility authored results enjoy.”
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Read MoreIn conjunction with Social Media Week NYC, Scoop.it’s Ally Greer spoke to attendees and content marketers about the #leancontent methodology and how to use curation to jumpstart a business.
Noah Brier, the co-founder of Percolate, took to the stage this morning at Social Media Week NYC to give a broader perspective on the process that goes into content marketing process and tap into the ideal mindset of a brand content creator.
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We couldn’t miss out on the day of love! You know that we’re usually all about business, but we also have infinite amounts of love for each and every Scoopiteer. With that in mind, here are the only — Valentines you’ll need. Download ’em, screenshot ’em, tweet ’em, share ’em, mail ’em if you want (do people still do that?)!
Most importantly, though, remember that we love you and are always here for you. Scoop on!
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Today, February 5th, 2014, is Digital Learning Day. According to its website, the focus of this awareness campaign is “about giving every child the opportunity to learn in a robust digital environment everyday, with the goal of success in college and a career.”
To celebrate, here are 5 of the best, must-follow #edtech curators on Scoop.it.
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Last week, the Scoop.it team and I were extremely excited to announce the launch of our brand new Rewards Program. Now that all of the new rewards members have been notified, I’d like to shine the Scoop.it spotlight on a few of the top curators from the past six months.
These curators have set an extraordinary example for the rest of the Scoop.it community as well as the greater online community of curators. They’ve helped us through every step of our journey to making the web a smarter place, and we’re proud to have them on our team. Check out their profile and topic pages, and think about even sending them a tweet to say hi!
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Creating vs. curating. If you work in marketing, or maybe even if you don’t, I’m sure you’ve been a witness to this content debate at one point or another. There are numerous arguments for each side, and ultimately, both are included in any successful content strategy.
The ideal mix between content curation and original content creation is a debate that I often find myself having with my colleagues and industry peers. So, in the spirit of Super Bowl XLVIII this weekend, I decided to ask the experts what they thought in a matchup that I’ve officially dubbed Content Super Bowl I.
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In 2013, the field of community management expanded more than ever. According to The Community Roundtable, the average community manager has 3.7 years of experience. Just imagine how many more companies are employing community managers now than in 2010!
Today, January 27th, is the 5th annual Community Manager Appreciation Day. In honor of this event, I’ve compiled a few interesting stats on the world of community management from 2013, and added in a few tips from my two years of experience in the field. Feel free to pass them along!
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Most people curate for the benefit of themselves or their organisations. What if we considered content curation from a user centered design perspective? What would audience centered curation look like?
An interesting look at curation from the user experience side.
For Content Curation to generate goodwill – in whichever form you can see it: thought leadership, brand awareness, lead generation, etc… – it needs to be first and foremost valuable to your reader.
How can you make curated content not only more useful and interesting to your audience, but ensure that they are having an enjoyable and successful experience consuming this content?
Great tips from Sam Burrough.
See on weelearning.co.uk
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At the beginning of this month, I decided that I was going to take a different approach to New Years Resolutions. After much consideration, it simply started to make more sense to plan on taking specific actions that would lead to achieving objectives, rather than to plan open-endedly on reaching vague goals.
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Calling all New Yorkers!
After last year’s Social Media Week New York trip, where we met tons of awesome people, spent time talking about Scoop.it, curation, and the future of social, and learned more than we ever could have imagined learning in a five-day span, we’re ready for more!
On the first work day of 2014, there is certainly no shortage of resolution lists floating around the Internet. If you’re anything like me, you probably spent some time on Tuesday night thinking about what you wanted to accomplish this year, or what you were going to change. Personally, I decided to be more assertive in all aspects of my life. Maybe you decided to be a better communicator with friends and family, or to multiply this year’s revenue by 3.
Read MoreAhh, December. The best time of year for bloggers. The one month at the end of every year where we take the time to look back over the last 11 and – you guessed it – make lots of lists. Lists of fails and lists of wins, lists of bests and lists of worsts.
As Buzzfeed has certainly proven, everyone loves a list. Lists are easy to write, easy to read, and extremely shareable (hello, #leancontent!). But, what makes a list even more exciting is objectivity. I’m sure my list of the best albums of 2013 would be extremely different than my dad’s. There’s one thing that doesn’t lie, though, and that’s numbers. That’s why I decided to make an end of the year list based on your opinions, rather than my own. Take a look back, re-enjoy the 6 top posts from the Scoop.it blog from this year, re-share them, and if you happen to be inspired, start writing your very own post for us for 2014!
Earlier this week, at Scoop.it’s December Lean Content meetup, we were visited by nonprofit consultant, marketer, author, and trainer Beth Kanter. Beth put on one of the best presentations we’ve seen to date, with hands-on advice on curation in general, and specifically applied some best practices to the nonprofit sector.
In less than 24 hours, households around America will be setting tables, gathering ‘round, feasting on turkey, and talking about what they’re thankful for. While these are typical family activities during the month of November, it’s easy to forget how important it is to spend time with the people around us and appreciate what we have during the rest of the year.
For businesses, remembering to give back to your community is equally difficult. With the constant focus on earning revenue, brand marketing, social media and content strategy, and simply clearing out those emails, who even has the time to think about giving? Scoop.it would – quite literally – not exist without our amazing community of curators sharing smart content across the web, and similarly, most businesses would be nothing without their consumers.
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In case you hadn’t realized (or been on social media all day), today’s date is quite fun. It’s November 11th, 2013, also known as 11/12/13. Did you know that a couple even got married at 9:10 am, on live television?
For the sake of being extra cheesy, and a little bit due to not wanting to miss out on the date-related fun, I found this to be the perfect opportunity to showcase some of the amazing things you can find on Scoop.it. With the recent addition of Interest categories, discovering fascinating content is easier than ever, and connecting with likeminded individuals to build communities of interest is extra fun.
In that spirit, I present to you 11 interests / 12 curators / 13 topics that you might not have found before on Scoop.it.
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The Scoop.it platform has been a perpetual work in progress for over two years. During that period, we’ve had lots of exciting accomplishments and releases, and it’s no secret that some features have remained hidden in the shadows.
As a part of the team working on building Scoop.it as the ultimate knowledge sharing hub, I like to think I know a thing or two about the product – and what fun is knowing things if you don’t get to share them?
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Today might be just another Thursday, but there’s a few little sparks of excitement here in the world of Scoop.it. It doesn’t take much to get us excited, and that’s why we’re really pumped to tell you about the two little features we rolled out earlier today!
Today the third major social network is becoming a public company. As with all major IPO’s, we will read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued.
To add a data point to the debate, the Scoop.it team decided to study the value of social networks to small and mid-size businesses.
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The Scoop.it platform has been a perpetual work in progress two years now. During that period, we’ve had lots of exciting accomplishments and releases, and it’s no secret that some features have remained hidden in the shadows.
As a part of the team working on building Scoop.it as the ultimate knowledge sharing hub, I like to think I know a thing or two about the product – and what fun is knowing things if you don’t get to share them? (hint: you can tweet your new knowledge too!)
Optimize your sources for the best suggestions!
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