The Scoop.it Content Curation Blog

In less than 24 hours, households around America will be setting tables, gathering ‘round, feasting on turkey, and talking about what they’re thankful for. While these are typical family activities during the month of November, it’s easy to forget how important it is to spend time with the people around us and appreciate what we have during the rest of the year.

For businesses, remembering to give back to your community is equally difficult. With the constant focus on earning revenue, brand marketing, social media and content strategy, and simply clearing out those emails, who even has the time to think about giving? Scoop.it would – quite literally – not exist without our amazing community of curators sharing smart content across the web, and similarly, most businesses would be nothing without their consumers.

Recently, I’ve noticed a spike in the rate at which pop cultural current events get picked up in both major and minor media. A quick google search for “Miley Cyrus VMA” yields a shocking 71,600,000 results, many from massively influential media sources, such as CNN, the Huffington Post, and Mashable. Many of these sites don’t even include a commentary or any original content at all, choosing instead to simply re-post the notorious video. I also recently came across this post, where the author was so frustrated by the lack of views on his other, much more brilliant content, that he falsely labeled an article with “Miley Cyrus,” simply to get his content in front of people.