Content Strategy of disruptors: how Open Garden builds an engaged community around mesh networking
Changing the world not only takes a great idea but also takes building momentum around it. The team at Open Garden, a San Francisco based startup, who could be to mobile data what Skype was to telephone calls, understood from the beginning how important it was to build a community around its disruptive idea.
But how can you do this when you’re also running a startup, coding a product and making deals with your first strategic partners?
Open Garden Co-founder & CEO Micha Benoliel explains in this video how using Scoop.it allows him and his team to build this kind of momentum through publishing by curation and thereby engaging their community around a key tenet of its mission mesh networking – the awesome concept that we can all share wireless bandwidth (and that Open Garden makes a reality through its Apps and technology).
Just like any startup, Micha and his team – former Skype employees – are experts on their market. So when they
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