Ever heard of “random acts of content”? It’s an activity many content marketers fall prey to when they don’t have a coherent content strategy – or they have a content strategy, but they don’t follow…
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You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors…
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Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses…
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Even if we aren’t “writers”, we all write a lot a work. We read a lot of other people’s writing, too. Emails, memos, reports. PowerPoint slides and social media posts count, too. If that writing…
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So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for…
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How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask…
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So you want to do content marketing. You’re going to put up a blog, start publishing once a week, and the new customers will just start pouring in. Alas, no. Alright… I suppose it is…
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If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume…
Read MoreIt takes a lot of work to create a piece of high-quality content. By the time we’ve hit the “Publish” button, most of us let go a sigh of relief. “Glad that’s done,” we…
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Small businesses tend to be conservative about marketing, both in terms of what they’ll try and what they’ll spend. This is often in their best interest – they have limited budgets and lean staffs. They…
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Want more website traffic? Then blogging is your best choice. No other tactic is as effective at attracting an audience. Take marketing superstar Neil Patel’s word for it. He says “blogging is the #1 traffic-increasing…
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Ever heard the story about the guy looking for his keys on a dark street? Someone comes by to help him and asks where he dropped his keys. He says, “oh – over there, in…
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What attracted you to content marketing in the first place? If you’re like most business owners, it wasn’t because you wanted to publish boatloads of content. The real reason you got into this was to…
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Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just…
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Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough…
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Last week, the latest edition of the #leancontent took place in San Francisco with an incredibly smart and inspiring talk from SmartRecruiters’ David Smooke. He enlightened an extremely engaged audience on the importance of guest blogging and how it can be used to build community and authority, especially for startups.
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It seems today that everyone wants to start a blog, given that there are more than 150 million blogs on the Internet. Despite the competition, it’s still a great idea. A blog can help you market your business or improve your hobby, but with so much competition, how can you break into the blogosphere with a bang?
Freelance writing is an incredibly rich and fulfilling career, especially if you’re passionate about writing on a particular subject or niche. It’s entirely possible to make money if you decide to become a freelance writer; in fact, it can easily become a full-time job. The only trick is that you have to treat it like one: honing your skills, dedicating set times to do your job, and promoting it.