So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term. First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And […]Read More
How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask the opinion of an old-school copywriter. Many of them would recommend spending half of your writing time on the headline. […]Read More
So you want to do content marketing. You’re going to put up a blog, start publishing once a week, and the new customers will just start pouring in. Alas, no. Alright… I suppose it is scientifically possible your world-class prose will bowl people over so completely that they’ll share every word you write. Just a […]Read More
If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume your marketing “team” is one person. We figure your budget is more garage band than Fortune 500. And we understand […]Read More
It takes a lot of work to create a piece of high-quality content. By the time we’ve hit the “Publish” button, most of us let go a sigh of relief. “Glad that’s done,” we think. But is it really done? As many of you know, when we hit publish, the work isn’t nearly done. In […]Read More
Small businesses tend to be conservative about marketing, both in terms of what they’ll try and what they’ll spend. This is often in their best interest – they have limited budgets and lean staffs. They don’t have a lot of resources to spare. But unfortunately, sometimes this restraint can hurt them. It causes them to […]Read More
Want more website traffic? Then blogging is your best choice. No other tactic is as effective at attracting an audience. Take marketing superstar Neil Patel’s word for it. He says “blogging is the #1 traffic-increasing factor.” And he backs that up with research from HubSpot from way back in 2013. Does 2013 seem like too […]Read More
Ever heard the story about the guy looking for his keys on a dark street? Someone comes by to help him and asks where he dropped his keys. He says, “oh – over there, in the alley.” The other guy says, “So why are you looking here, under this streetlight?” And the man looking for […]Read More
What attracted you to content marketing in the first place? If you’re like most business owners, it wasn’t because you wanted to publish boatloads of content. The real reason you got into this was to build your business. Content marketing was a marketing tactic for you – the purpose was to generate business results. Content […]Read More
Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just barely breaking even. That’s a tough spot to be in. You’re doing just well enough that you don’t want to […]Read More
Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough results. And you’ve got this sneaking suspicion that there’s got to be an easier way. Good news: there is. You’re […]Read More
Last week, the latest edition of the #leancontent took place in San Francisco with an incredibly smart and inspiring talk from SmartRecruiters’ David Smooke. He enlightened an extremely engaged audience on the importance of guest blogging and how it can be used to build community and authority, especially for startups.Read More
It seems today that everyone wants to start a blog, given that there are more than 150 million blogs on the Internet. Despite the competition, it’s still a great idea. A blog can help you market your business or improve your hobby, but with so much competition, how can you break into the blogosphere with a bang?
Freelance writing is an incredibly rich and fulfilling career, especially if you’re passionate about writing on a particular subject or niche. It’s entirely possible to make money if you decide to become a freelance writer; in fact, it can easily become a full-time job. The only trick is that you have to treat it like one: honing your skills, dedicating set times to do your job, and promoting it.