Ever heard the story about the guy looking for his keys on a dark street? Someone comes by to help him and asks where he dropped his keys. He says, “oh – over there, in the alley.” The other guy Continue reading
What attracted you to content marketing in the first place? If you’re like most business owners, it wasn’t because you wanted to publish boatloads of content. The real reason you got into this was to build your business. Content marketing Continue reading
Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just barely breaking even. That’s a Continue reading
Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough results. And you’ve got this Continue reading
Last week, the latest edition of the #leancontent took place in San Francisco with an incredibly smart and inspiring talk from SmartRecruiters’ David Smooke. He enlightened an extremely engaged audience on the importance of guest blogging and how it can be used to build community and authority, especially for startups. Continue reading
It seems today that everyone wants to start a blog, given that there are more than 150 million blogs on the Internet. Despite the competition, it’s still a great idea. A blog can help you market your business or improve your hobby, but with so much competition, how can you break into the blogosphere with a bang?
Freelance writing is an incredibly rich and fulfilling career, especially if you’re passionate about writing on a particular subject or niche. It’s entirely possible to make money if you decide to become a freelance writer; in fact, it can easily become a full-time job. The only trick is that you have to treat it like one: honing your skills, dedicating set times to do your job, and promoting it. Continue reading