The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Articles by Julie Gauthier

How to generate leads with content marketing

Posted on
September 2, 2015
by
how to generate leads through content marketing cover image

If you didn’t know that content marketing is your best bet to generate leads today, then at least I would have warned you!

No but seriously, if I didn’t convince you, here are a few facts that will.

Why it is better to generate leads with content marketing

– Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. (Source: State of Inbound 2014, Hubspot).

– You have 758x more chances of closing an inbound lead (that came to you through your content) than an outbound lead (that you went to get with telemarketing, cold calling, etc.) (Source: Search Engine Journal).

What top marketing experts think about the topic

quote Joe Pullizi Jayson deMers how to generate leads through content marketing jpg

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Content marketing happy hour – August 27th in San Francisco

Posted on
August 21, 2015
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happy hour SF content marketing

We’re sad summer is ending… so we decided to make it last a bit longer!

Come at our content marketing happy hour to discuss marketing best practices with our team and your peers over food and drinks!

What – Happy hour in our office

Who – Marketers and content marketers

Where – Downtown San Francisco

When – Next Thursday August 27th starting at 6pm

We’ll stack the fridge with wine and beers and there will be cheese and pizzas.

Come with your marketer friends and let’s make it a party!

Of course, it’s free 🙂

But hurry… our office can’t host the entire content marketing scene so it’s first come first serve!

Register here. 

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How to write good blog posts for your audience and SEO and make sure they perform

Posted on
August 3, 2015
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How to write good blog posts for your audience and SEO and make sure they perform

When I try to write good blog posts, it automatically becomes more difficult than it would be to have an interesting debate with someone, even if I had the same discussion and arguments. Ok first, what is a good blog post? It’s – of course – a post that converts. That brings you traffic. Leads. Revenue, you might dare? For that, your content needs to delight your audience. And if you want your audience to find this beautiful piece of content you spent hours writing, it needs to be SEO-proofed.


I was discussing with a friend last week and he asked me if I had a “process” in place that I followed when writing a blog post. No, I didn’t have a checklist with items that I crossed off to make sure I didn’t forget anything. But shouldn’t I?


That got me thinking about the methodology I built over time for my writing purposes (and that I’m sure I did not invent but whatever) and also to promote it accordingly. Unconsciously I use that methodology to try and write good blog posts, curate an existing post, or even re-work an article of a guest blogger. So I tried to lay down a list of these steps for you, hoping you can relate and use it at some point. Let me know if you liked it or if you’d add anything to it!

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How to blog more in 30 minutes a day or less – eBook

Posted on
July 22, 2015
by
how to blog more and blog consistently in 30 min a day or less - ebook by scoop it - download now CTA

The key to content marketing success is to publish good content, but also to publish more content: you need to blog more and to blog consistently if you want to get tangible results. The times where you could publish an occasional epic piece of content such as a quarterly white paper or a yearly survey report and be “good to go” are gone.

Blog more consistently if you want more traffic and leads.

That’s the ultimate goal, isn’t it? You know that you need to have a blog, and a blog that doesn’t suck like many do. But having a blog and publishing a good piece of content every month is not enough. Why? Because for your audience to find your content when they ask Google a question, you need your content to answer the new SEO rules:

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How to find the perfect blog post title: focus on everything else!

Posted on
July 16, 2015
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How to find the perfect blog post title- focus on everything else!

I find the best titles come to me AFTER I have already written a post. Sometimes you need to have a clear idea of the ‘hook’ you’re using before you can come up with a killer title – and often that hook only comes to you WHILE you are writing the post.

 

Read the full article at kimgarst.com

Kim’s article is great: she gives you 6 easy and highly effective ways to create the perfect blog titles. And just like her, it takes me a while to find the title of my blog post: in fact I often have a title in mind but end up changing it until I publish it.

Why?

Because the title may be the last thing you should worry about when you’re writing a blog post. Not that you shouldn’t think about it and optimize it, that’s not what I said. But if you write a good blog post that adds value to your readers and is SEO-proofed, then the perfect blog post title should almost automatically be revealed to you.

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Scoop.it ranks best content marketing software app by GetApp

Posted on
July 13, 2015
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Scoop.it ranked best content marketing software app by GetApp

We’re proud to be ranked best content marketing software app in GetApp’s Q2 2015 GetRank of the t​op 25 content marketing solutions.

GetApp is the largest cloud­-based business apps marketplace. In the four different categories evaluated, Infusionsoft took the top spot in Marketing Automation, Mailchimp in Email Marketing, Scoop.it in Content Marketing and Hootsuite in Social Media Marketing.

The goal of the ranking is to provide valuable data to businesses looking to make a first assessment when looking for the best content marketing software. GetApp’s ranking was determined using data collected from GetApp and other third­-party sources. Factors used to calculate an app’s ranking include User Generated Reviews, Integrations, Mobile Platforms, Media Presence, and Security. The ranking will be updated every quarter to reflect newly available data.

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Content curation should be a daily habit for all marketers

Posted on
July 7, 2015
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It is possible to build daily habits that guarantee to give you higher ranking and greater marketing success. Here are the habits you should cultivate.
Read the full article at: www.searchenginejournal.com

In his article, Neil Patel lists 5 daily habits you can (and should) start doing if you want your rankings to go up and get more results out of your content marketing efforts:

1. Write and publish one article – 1 hour per day for 1 to 2 articles per week.

2. Update one old article – 10 min per day.

3. Post a link to an article on every social media platform – 5 min per day.

4. Interact on one forum – 10 min per day.

5. Reply to one Tweet, Google+ update, Facebook post, and LinkedIn discussion, etc. – 10 min per day.

He explains exactly why you should get these 5 habits to ensure you greater results in your content marketing strategy and then gives you practical insights on how to master those habits.

This list is great and I try my best to spend about an hour doing them every day, simply because they do work. Given our experience, I’d like to talk about a sixth practice that has had a real impact on our content marketing ROI, and that I’m sure Neil would like. Let me know Neil! 🙂

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Publish quality content on your blog: quantity matters too!

Posted on
June 25, 2015
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Publish good content on your blog - quantity matters too!

Companies tend to struggle to create and publish good content on their blog. If you’re a marketer, you’re most likely not a professional writer. Hence it can be difficult to figure out what your audience is interested in, write good content around those topics, all while running your other marketing tasks. And when your segment has many big actors with content marketing teams dedicated to maintaining an efficient blog, it can be challenging to try and compete with them. So it’s important to understand what matters in terms of content quantity and quality.

Publish good content, yes indeed. Here’s how.

If “Content Marketing is all the Marketing that’s left” – according to Seth Godin (best selling author, entrepreneur, marketer and public speaker) -, you want to do things right.

If you want to do things right and publish good content, you should…

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How to improve SEO – the power of content curation

Posted on
June 16, 2015
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90% of all the data in the world has been generated over the last two years? Faced with this huge, ever-increasing amount of data, threatened by social networks such as Facebook, search engines had to adapt or die. They found a better way of identifying quality and relevant content that genuinely addressed users’ needs. How can companies improve SEO to comply with secret algorithms that are constantly being revised by search engines?
Improve SEO by not doing SEO
That’s right! The old SEO is dead. Backlinks-only strategies are not only inefficient but condoned by search engines. As Neil Patel says, “you can’t just pop up an ugly website, throw up mediocre content, build a few links and expect to rank well”.
The only way to improve SEO now is to understand the new SEO: content marketing. Don’t do SEO, Search Engine Optimization like we meant it when the acronym was invented. Do content. Content that you audience cares about. Content that brings them added value. That’s how search engines feed their first page.

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How to be good at marketing without a CMO (or a good one) – tips for marketers

Posted on
June 4, 2015
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Tips to marketing professionals who have to live without a (good) CMO

I really liked Dan Stasiewski’s article about the 8 mistakes CMOs make when structuring their marketing teams and I was going to curate it and add a few lines about what to do to be good at marketing without a CMO (or a good one). I got carried away. I’m not reinventing the wheel here, but sharing my own experience on how to manage and thrive as a marketing professional even when you’re not lucky enough to have a CMO or marketing leader – or even a team!- to help you structure things around.

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Is content marketing hard? 7 lessons learned +1 (curation)

Posted on
May 28, 2015
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In this article, Mike Huber rightly says “more is what you need when it comes to content marketing”, and then points out in 6. that “your team needs to be all in”.  And since “the best time to start a content marketing program is 5 years ago and the second best time is today”, you’d better start publishing content regularly now.
Our experience adds one lesson to this post: “curation helps you publish more”. And not just more, also better.

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How to adapt your content marketing to the rise of big content

Posted on
May 19, 2015
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Are you ready to adapt to the Rise of Big Content

“According to Gartner surveys, content is the most important thing marketers can do and yet they’re unequipped to take it on from a skills and sourcing level.”

Source: www.gartner.com

Last week, Gartner released the results of their study around the 5 top emerging trends in digital marketing, and one of the big 5 is around the “rise of big content”.

Most marketers understand how important content is for their audience and their overall marketing strategy, but they critically lack resources/skills to either create good content or source good content to curate.

The choice of words Gartner used was very wise: we all know “marketers understanding that” does not mean “CEOs understanding that”. So just like most marketers, you might be facing a situation where you and anyone within your company who can and would write has millions of other things to do with deadlines that can’t be pushed.  

In my opinion there are three answers you can bring to scale your content marketing and address the challenges created by the rise of big content:

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Don’t Limit Your Content Marketing Team: Grow Your Content Production and Reach with Contributors

Posted on
May 14, 2015
by
You Can’t Do it All on Your Own- Extend Your Content Marketing Team

Despite what my friend Eddie would say, even Messi can’t do it alone. Let’s see if some of these quotes I heard or felt about my content marketing team sound familiar:

“I’m always behind on my publishing goals”.

“I know if I had more content to distribute I would have more traffic on my website, but I don’t have enough resources to write this content”.

“My co-workers who are supposed to write something for me keep pushing back the deadline”.

“I can’t constantly follow up with all my co-workers to make sure they share my content to their social network”.

Rings a bell? Don’t worry there are ways to cope with that.

First of all, if you’re still not sure how content curation can solve some of your content struggles, then have a look at this must-read post by Heidi Cohen on the 3 no-brainer reasons you should start curating content, and then come back here for more tips.

I’ve identified two reasons to expand your content marketing team that can really help you increase your content production and your content reach: extend the party committee so others can write and curate with you, and/or leverage your co-workers’ social audience.

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Introducing Workflows, Drag and Drop Newsletters and Lead Analytics to Improve Content Marketing ROI

Posted on
May 6, 2015
by
ROI is just around the corner with Scoop it Content Director

The launch of Sccop.it Content Director in February was a huge success and a number of you already love the product! We wanted to thank you for the continuous feedback to help us improve it, and are happy to announce the release of a new version of Scoop.it Content Director that takes into account the many enhancements you asked for and that will help you generate more ROI with your Content Marketing.

This new release is centered on three main areas:

– Scale your content marketing with contributors,

– Create engaging newsletters in minutes with a new drag-and-drop editor,

– Measure What Matters – improve and prove the ROI of your content with the new analytics.

We will host a webinar on May 20th to show you how you can leverage Scoop.it Content Director to improve your Content Marketing strategy and ROI. You can register here.

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