The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Best Practices


Content Strategy of disruptors: how Open Garden builds an engaged community around mesh networking

Changing the world not only takes a great idea but also takes building momentum around it. The team at Open Garden, a San Francisco based startup, who could be to mobile data what Skype was to telephone calls, understood from the beginning how important it was to build a community around its disruptive idea.

But how can you do this when you’re also running a startup, coding a product and making deals with your first strategic partners?

Open Garden Co-founder & CEO Micha Benoliel explains in this video how using Scoop.it allows him and his team to build this kind of momentum through publishing by curation and thereby engaging their community around a key tenet of its mission mesh networking – the awesome concept that we can all share wireless bandwidth (and that Open Garden makes a reality through its Apps and technology).

Just like any startup, Micha and his team – former Skype employees – are experts on their market. So when they

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Community Management Thoughts and Challenges for 2014

In 2013, the field of community management expanded more than ever. According to The Community Roundtablethe average community manager has 3.7 years of experience. Just imagine how many more companies are employing community managers now than in 2010!

Today, January 27th, is the 5th annual Community Manager Appreciation Day. In honor of this event, I’ve compiled a few interesting stats on the world of community management from 2013, and added in a few tips from my two years of experience in the field. Feel free to pass them along!

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5 ways curators can improve user experience

Most people curate for the benefit of themselves or their organisations. What if we considered content curation from a user centered design perspective? What would audience centered curation look like?

Ally Greer‘s and Guillaume Decugis’ insight:

An interesting look at curation from the user experience side.

For Content Curation to generate goodwill – in whichever form you can see it: thought leadership, brand awareness, lead generation, etc… – it needs to be first and foremost valuable to your reader.

How can you make curated content not only more useful and interesting to your audience, but ensure that they are having an enjoyable and successful experience consuming this content?

Great tips from Sam Burrough.

See on weelearning.co.uk

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