When we mention content marketing, we talk about the technique that consists in creating and distributing high-quality content to acquire and engage with a targeted audience, so they can finally purchase goods or services from…

Website traffic is a major metric many marketers use to measure the success of their marketing campaigns. I won’t go into a debate about whether it is the right or wrong metric to watch but…

There’s a lot that goes into developing an effective content strategy in today’s world, but if you want to be on the forefront of what’s happening in the marketplace, you have to account for the…

For many marketers, content production can feel like throwing spaghetti on the wall and hoping something will stick. In a recent survey, 27% of respondents said that coming up with original ideas and producing creative content…

Everyone is familiar with Yammer, the Enterprise Social Network bought by Microsoft back in 2012. The platform made it to the top 3 best enterprise social networks according to Collaboration Software.

Content marketing is all the rage. The amount of content published online every second is insane. The craze around it is not anywhere near dying down. As the competition for user eyeballs is getting more and more intense, marketers are striving to find new strategies that actually work. Obviously, excellent articles require excellent writers. Just some kind of yeah-whatever-writing level is no longer enough.

Content marketing has come a long way. Content marketers have gone from forcing TV viewers to watch ads, to sneaking ads between mobile game episodes to hiding the “X” button on website content ads. The…

We regularly have questions about the benefits of content curation for SEO. Does content curation help SEO? Isn’t it harmful duplicate content? Isn’t it low-quality content? How can I use it to get my original content…

Artificial intelligence (AI) is the tech world’s golden goose. Machine learning’s incredible potential for task automation and productivity has a home in almost every industry, and companies all over the world are tapping into the…

If you want to make relevant decisions, you need to listen. That’s what market intelligence is all about. Information and data (industry-related trends, competition, online reputation…) are very important assets for any company. If you check…

We always talk about targeted marketing. We try to create buyer’s persona that will be an almost-exact replica of the real buyer. With this, we track and monitor their activities and behavior, only to understand…

Measuring the impact of your actions is key in content marketing. We always advise here to design a strategy first so you can generate significant results. To do so, it’s important to define precise objectives…

  Project management is a very challenging discipline. Even experienced project managers face a number of challenges. Fortunately, projects go much more smoothly and are more successful if you are aware of the most common…

Why did we create a new Content Monitoring feature? There are many ways you can find content to curate. Scoop.it’s mission is to help you find and publish the best content, whichever way works best…

If you want to be a successful digital marketer, then you should be aware of the latest updates related to social media. Being one of the most widely used social media platforms out there, Twitter…

Once a company grows beyond its initial team, it almost always hires a dedicated writer to handle various responsibilities. For example, technical writers specialize in writing manuals and other technical documents to be read and understood…

Whatever type of online business you are engaged in, you should understand the importance of content marketing. 87% of buyers say that content affects their choice. And now imagine, what will happen if everybody from…

If you read content marketing blogs, many of them will recommend to focus on quality and not on quantity. The mantra is: less is more. Focus on doing a few great pieces of content rather…

According to the Content Marketing Institute’s annual research on content marketing trends, 53% of marketers attribute the success of their content marketing campaign last year to their content distribution efforts. They had figured out their…

What are the most popular social media tools? If you think of social media software, you’ll probably have a bunch of names in mind. And with a quick Google search, you’ll find countless of blog…

Ever since HubSpot CEO Brian Halligan coined the term “inbound marketing,” it has been all the rage. And for good reason. Unlike its counterpart outbound marketing, inbound marketing does not shove products or services into people’s…

Businesses that want to be competitive in today’s marketplace must invest in content. However, many brands fail to see a return on investment and, therefore, grow weary of putting more time and money into what…

Do you want to get more reach to your content? You publish content You get some shares But it’s disappointing. Because… Your content is great We’ve all been there before. But if you change your…

In a previous article, I gave you a few tips on how and why you should implement a knowledge sharing solution in your company. This represents a significant investment, and we’re fully aware of it….

Which CMS is best for you? Nearly half of all websites use an established CMS to help better manage the content on their sites. It’s little wonder: content management systems (CMS) can make having a portfolio,…