There are many different angles from which you can approach content marketing, but it’s unwise to proceed very far without first developing a budget. A content marketing budget keeps you grounded, provides direction, and ensures a positive return on investment.
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How many times have you encountered a problem or challenge in your own life and conducted a quick Google search to find a solution? If you’re like most, this is a daily occurrence.
From a business perspective, the rise of the self-service, DIY culture presents a unique opportunity to develop a carefully crafted content strategy that reaches your audience and moves them to action. Do you have a plan that allows you to capitalize on this trend?
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To succeed in Content Marketing it’s essential to create quality content that provides answers to the questions your target audience have. The more accurate answer you’ll be able to contribute, the bigger impact you’ll have. It’s a no-brainer.
Once your content is published, it’s very important to promote it. Why invest so much time and effort creating your content if no one sees it? Several techniques exist to share your content:
– Share your posts (and reshare multiple times) on your social media channels over the next few weeks
– Distribute content via email
– Put in place an influencer marketing strategy
– Share your content in online communities and niche social bookmarking sites
– Get your co-workers to share your content on social media.
Let’s focus on the last point: get your co-workers to share your content can make a huge difference.
To grow your website, you basically need to focus on two things:
– You need to produce content that engages and excites your visitors.
– You need to drive enough traffic to your website.
Ideally, once those two things are in place, your ideal customers will discover your website, possibly bookmark it, link to it and further refer their friends and fans to your web pages.
That said, here’s the difficult (but achievable) part: For you to generate a lot of traffic, you need more than average content.
If your competitors are dominating the search engine results for your target keywords, then you have to create a more compelling content in order to outsmart them. There’s no shortcut!
There’s no arguing the fact that search engine is, and will always remain the best source of traffic any website can get.
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When you think about content, in terms of business, what sort of mediums and strategies come to mind? If you’re like most, your focus immediately shifts towards content marketing – things like blog posts, press releases, social media, and landing page optimization. But content isn’t always outwardly facing.
There’s a time and place for having an internal content strategy and your company shouldn’t ignore the role it could play in pushing your business forward
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As content marketers, we place an astonishing amount of focus on content production. We look for ways to streamline these processes and create more with less without taking the time to reflect on the impact our content is making.
Production also seems to be the leading marketer’s challenge. However, it’s the content promotion that has the final word in deciding whether a piece of content was successful.
With the decline of organic reach, paid content distribution comes as a powerful tool of every savvy marketer. Let’s look into why organic promotion is a challenge, and the five steps to overcoming it.
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Writing for a single target audience is a challenge for most writers. You have to get in tune with your audience’s perspectives, histories, values, wants, and needs, then choose a topic that suits them and adopt a tone they can relate to. Even if you’re used to writing for a particular niche, it’s still exhausting work.
So what happens when you want to target two different audience segments?
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If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts..
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Content Readability refers to the ability of your content to attract the target audience with its simplicity, clarity, relatability, and natural flow, from start to finish.
The B2B marketers confront numerous challenges to drive their content marketing campaign. However, nothing tests them quite like creating engaging content.
In fact, 60% of the content marketers surveyed during the 2016 B2B Content Marketing Trends put “Producing engaging content” as their #1 challenge.
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Bad news, content marketers: traditional storytelling has gone mainstream. Once a coveted tool among content marketers, storytelling has prompted professionals of all backgrounds to inform and inspire their audiences with strategically relatable content.
In a market where 92% of consumers prefer stories in messaging, marketing teams will need more than facts and figures to tell a good story. They’ll need empathetic storytelling. Good empathetic storytelling simply makes us feel better—usually by generating a chemical response in our brains that heightens our focus and helps us build connections with others.
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Account-based marketing has been one of the biggest new trends in B2B marketing for the last few years. It’s not surprising, actually. ABM works.
Of course, content marketing works, too. So it makes sense the two strategies can overlap.
They overlap considerably, actually. You can’t do ABM without content.
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Hey [Your Name Here], When was the last time you received an email starting like this? Probably, you get a couple of emails that use your first name and contain offers that are not very…
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When we mention content marketing, we talk about the technique that consists in creating and distributing high-quality content to acquire and engage with a targeted audience, so they can finally purchase goods or services from…
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Website traffic is a major metric many marketers use to measure the success of their marketing campaigns. I won’t go into a debate about whether it is the right or wrong metric to watch but…
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There’s a lot that goes into developing an effective content strategy in today’s world, but if you want to be on the forefront of what’s happening in the marketplace, you have to account for the…
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For many marketers, content production can feel like throwing spaghetti on the wall and hoping something will stick. In a recent survey, 27% of respondents said that coming up with original ideas and producing creative content…
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Everyone is familiar with Yammer, the Enterprise Social Network bought by Microsoft back in 2012. The platform made it to the top 3 best enterprise social networks according to Collaboration Software.
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Content marketing is all the rage. The amount of content published online every second is insane. The craze around it is not anywhere near dying down. As the competition for user eyeballs is getting more and more intense, marketers are striving to find new strategies that actually work. Obviously, excellent articles require excellent writers. Just some kind of yeah-whatever-writing level is no longer enough.
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When you think about the most important pages on your website, which ones come to mind? Most people think about the homepage, key product pages, or even sales landing pages. But what you may not…
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Content marketing has come a long way. Content marketers have gone from forcing TV viewers to watch ads, to sneaking ads between mobile game episodes to hiding the “X” button on website content ads. The…
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We regularly have questions about the benefits of content curation for SEO. Does content curation help SEO? Isn’t it harmful duplicate content? Isn’t it low-quality content? How can I use it to get my original content…
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Artificial intelligence (AI) is the tech world’s golden goose. Machine learning’s incredible potential for task automation and productivity has a home in almost every industry, and companies all over the world are tapping into the…
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If you want to make relevant decisions, you need to listen. That’s what market intelligence is all about. Information and data (industry-related trends, competition, online reputation…) are very important assets for any company. If you check…
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We always talk about targeted marketing. We try to create buyer’s persona that will be an almost-exact replica of the real buyer. With this, we track and monitor their activities and behavior, only to understand…
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Measuring the impact of your actions is key in content marketing. We always advise here to design a strategy first so you can generate significant results. To do so, it’s important to define precise objectives…
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Project management is a very challenging discipline. Even experienced project managers face a number of challenges. Fortunately, projects go much more smoothly and are more successful if you are aware of the most common…
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Why did we create a new Content Monitoring feature? There are many ways you can find content to curate. Scoop.it’s mission is to help you find and publish the best content, whichever way works best…
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How long does it take to write a blog post? If you’re an average blogger writing the average blog post, it’s 3 hours and 20 minutes. But writing that post is just one step of…
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If you want to be a successful digital marketer, then you should be aware of the latest updates related to social media. Being one of the most widely used social media platforms out there, Twitter…
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The modern FAQ has evolved to become one of the most important pages of your site—both for new visitors and for returning customers. But if you’ve never created an FAQ page before, or if you…
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