The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Pam Neely

Interactive content: how to make it work for you

interactive-content-how-to-make-it-work-for-you

Every content marketer wants more results from their content. More engagement. More traffic. More leads. More shares. You name it. Most of us choose one overarching strategy to pursue those KPIs: We create more content. Every single year, we create more and more content. The “more is better” strategy can work – to an extent. […]

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5 ways the “Research Content” feature can improve your content marketing

5-ways-the-research-content-feature-can-improve-your-content-marketing-scoop-it-final

You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors are using, spreadsheets might as well be stone tablets at this point. Also, don’t tell me you have to use […]

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How to get more traffic to your blog with influencer outreach

How-to-get-more-traffic-to-your-blog-with-influencer-outreach-scoop-it-final

Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses like that, you need to be generating significant results. Ultimately, of course, you want revenue from your posts. That means […]

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How to assemble a killer content team

how-to-assemble-a-killer-content-team-scoop-it-final

So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term. First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And […]

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5 common but easily fixed SEO mistakes

5-commom-but-easily-fixed-seo-mistakes

Whether you’re publishing content to generate leads, or to raise awareness of your brand, you need to get traffic to your pages. Quality traffic. Social media is good for traffic, but it actually makes up only 5-6% of all the web’s referral traffic – aka all the traffic that’s sent to individual websites. That’s slim […]

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Want to be a successful content marketer? Do these 10 things

want-to-be-a-successful-content-marketer-do-these-10-things-scoop-it-final

You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers: 1. You have a documented content marketing strategy Ever heard of “to fail to plan is to plan to fail”? […]

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How to get started with content marketing – and succeed

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If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume your marketing “team” is one person. We figure your budget is more garage band than Fortune 500. And we understand […]

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7 ways marketing automation can make content marketing more effective

7-ways-marketing-automation-makes-content-marketing-more-effective-scoop-it-final

Content is the fuel of marketing automation. It’s the core product the machinery of marketing automation delivers – content that’s served up at the right time, to the right person, with the right message. That mix of right timing, right person, and right message is what can make content marketing so effective. But it’s something […]

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Don’t just publish better – publish smarter

dont just publish better publish smarter

“It doesn’t matter how fast you’re running if you’re going in the wrong direction.” That’s a loosely paraphrased sentence from Pat Flynn’s book “Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money”. There’s a lot of wisdom in that statement for content marketers. It distills how […]

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15 actionable tips to be a more efficient content marketer

15 actionable tips to be a more efficient content marketer

Got marketer’s overwhelm? Boy, are you not alone. While we’re living in one of the best times ever to work in marketing, everything about it is evolving fast. There’s content to create, audiences to build, a new social media platform every year (or more) and a dozen different skills and software applications to master. While […]

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Content performance is more than clicks and shares: how to track metrics that matter

content performance is more than clicks and shares

Ever heard the story about the guy looking for his keys on a dark street? Someone comes by to help him and asks where he dropped his keys. He says, “oh – over there, in the alley.” The other guy says, “So why are you looking here, under this streetlight?” And the man looking for […]

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How to format your blog posts for better readability and SEO: 11 effective tips to improve engagement

how to format your blog posts for better readability and SEO

Engagement is quite the buzzword in content marketing right now. It’s signaling an evolution that’s affecting both content marketers and their audiences. There are two reasons for this shift: The first: smart content marketers have learned that just publishing content more often won’t work. Drowning an audience with more and more content they aren’t engaging […]

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The best tools to amplify your content marketing results for long-term success (6/6)

best tools to amplify your content marketing content marketing lifecycle amplify phase

There’s no escaping the fact that we live in an era where content marketing is simply everywhere, with 88% of B2B marketers reporting the use of content marketing in helping them to achieve their business goals. Yet despite its growing popularity, many marketers today still struggle with how to do it effectively, with an alarming 30% of […]

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7 ways to keep your social media feeds streaming with awesome content

how to keep your social media feeds streaming with awesome content

Social media accounts are hungry creatures. They have to be fed, but keeping them fed can be time consuming. Trouble is, unless your job title is “social media manager”, you’ve probably got other things you should be doing. So you either add some hours to an already long workweek, or you: Share less on social […]

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