3 ways to convert website traffic into sales
Website traffic is a major metric many marketers use to measure the success of their marketing campaigns. I won’t go into a debate about whether it is the right or wrong metric to watch but…
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4 tips for developing a content strategy for the IoT
There’s a lot that goes into developing an effective content strategy in today’s world, but if you want to be on the forefront of what’s happening in the marketplace, you have to account for the…
Read MoreHow to reverse-engineer successful content marketing campaigns
For many marketers, content production can feel like throwing spaghetti on the wall and hoping something will stick. In a recent survey, 27% of respondents said that coming up with original ideas and producing creative content…
Read MoreHow to integrate Scoop.it with Yammer?
Everyone is familiar with Yammer, the Enterprise Social Network bought by Microsoft back in 2012. The platform made it to the top 3 best enterprise social networks according to Collaboration Software.
Read MoreHow to propel your content marketing without actually writing texts
Content marketing is all the rage. The amount of content published online every second is insane. The craze around it is not anywhere near dying down. As the competition for user eyeballs is getting more and more intense, marketers are striving to find new strategies that actually work. Obviously, excellent articles require excellent writers. Just some kind of yeah-whatever-writing level is no longer enough.
Read More6 content writing tips for your website’s About Us page
When you think about the most important pages on your website, which ones come to mind? Most people think about the homepage, key product pages, or even sales landing pages. But what you may not…
Read MoreHow artificial intelligence will become a game changer in your content marketing
Content marketing has come a long way. Content marketers have gone from forcing TV viewers to watch ads, to sneaking ads between mobile game episodes to hiding the “X” button on website content ads. The…
Read MoreContent curation for SEO: why it works, how to do it right
We regularly have questions about the benefits of content curation for SEO. Does content curation help SEO? Isn’t it harmful duplicate content? Isn’t it low-quality content? How can I use it to get my original content…
Read MoreHow companies are using data-driven AI to improve customer experiences
Artificial intelligence (AI) is the tech world’s golden goose. Machine learning’s incredible potential for task automation and productivity has a home in almost every industry, and companies all over the world are tapping into the…
Read MoreMarket intelligence: how to leverage information to beat competition
If you want to make relevant decisions, you need to listen. That’s what market intelligence is all about. Information and data (industry-related trends, competition, online reputation…) are very important assets for any company. If you check…
Read MoreWhy customer psychology is the key to successful content marketing
We always talk about targeted marketing. We try to create buyer’s persona that will be an almost-exact replica of the real buyer. With this, we track and monitor their activities and behavior, only to understand…
Read MoreImprove the way you measure your content’s impact with the new analytics feature
Measuring the impact of your actions is key in content marketing. We always advise here to design a strategy first so you can generate significant results. To do so, it’s important to define precise objectives…
Read More4 project management fails every content marketer can avoid
Project management is a very challenging discipline. Even experienced project managers face a number of challenges. Fortunately, projects go much more smoothly and are more successful if you are aware of the most common…
Read MoreHow to keep track of your favorite sources with our new Content Monitoring feature
Why did we create a new Content Monitoring feature? There are many ways you can find content to curate. Scoop.it’s mission is to help you find and publish the best content, whichever way works best…
Read MoreHow to free up your content creation workflow
How long does it take to write a blog post? If you’re an average blogger writing the average blog post, it’s 3 hours and 20 minutes. But writing that post is just one step of…
Read MoreHow to write engaging tweets in 280 characters
If you want to be a successful digital marketer, then you should be aware of the latest updates related to social media. Being one of the most widely used social media platforms out there, Twitter…
Read MoreThe 10 do’s and don’ts of FAQ pages
The modern FAQ has evolved to become one of the most important pages of your site—both for new visitors and for returning customers. But if you’ve never created an FAQ page before, or if you…
Read MoreEach of your employees should be a writer: here’s why
Once a company grows beyond its initial team, it almost always hires a dedicated writer to handle various responsibilities. For example, technical writers specialize in writing manuals and other technical documents to be read and understood…
Read More6 secrets of viral content
Whatever type of online business you are engaged in, you should understand the importance of content marketing. 87% of buyers say that content affects their choice. And now imagine, what will happen if everybody from…
Read More6 photography tips to bring your content marketing strategy to life
It’s no secret that one of the key factors in running a successful content marketing strategy is to feature exceptional visuals that draw in the reader and evoke certain emotions and actions. And since custom…
Read MoreContent intelligence insights: the hottest content marketing trends for 2018
Content marketing has been one of digital marketing’s hottest topics for years. Here is the proof – you can see by yourself that, according to Google Trends, the interest in the term “content marketing” hasn’t…
Read MoreIs less more in content marketing? A data-driven answer
If you read content marketing blogs, many of them will recommend to focus on quality and not on quantity. The mantra is: less is more. Focus on doing a few great pieces of content rather…
Read More4 major content distribution pitfalls to avoid in 2018
According to the Content Marketing Institute’s annual research on content marketing trends, 53% of marketers attribute the success of their content marketing campaign last year to their content distribution efforts. They had figured out their…
Read MoreContent intelligence insights: a look at the most popular social media tools
What are the most popular social media tools? If you think of social media software, you’ll probably have a bunch of names in mind. And with a quick Google search, you’ll find countless of blog…
Read MoreFour components of an excellent inbound marketing strategy
Ever since HubSpot CEO Brian Halligan coined the term “inbound marketing,” it has been all the rage. And for good reason. Unlike its counterpart outbound marketing, inbound marketing does not shove products or services into people’s…
Read More7 content marketing tactics to help you engage your target audience in 2018
Businesses that want to be competitive in today’s marketplace must invest in content. However, many brands fail to see a return on investment and, therefore, grow weary of putting more time and money into what…
Read MoreHow research and outreach can massively improve your content marketing results
Do you want to get more reach to your content? You publish content You get some shares But it’s disappointing. Because… Your content is great We’ve all been there before. But if you change your…
Read MoreWhat is the ROI of a knowledge sharing platform?
In a previous article, I gave you a few tips on how and why you should implement a knowledge sharing solution in your company. This represents a significant investment, and we’re fully aware of it….
Read MoreShare of voice: what it is and how to increase yours
There are a lot of marketing metrics tossed around these days. LTV… CPC… ROI. Even LOL (which measures how you respond to your publishing calendar). But share of voice means more to us than any…
Read MoreUpcoming changes to Scoop.it plans and pricing for individuals
At the end of last year, we conducted a significant research on the way our Pro and Business plans were used alongside our free version and on the value perceived by our users and customers….
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