Writing for a single target audience is a challenge for most writers. You have to get in tune with your audience’s perspectives, histories, values, wants, and needs, then choose a topic that suits them and adopt a tone they can relate to. Even if you’re used to writing for a particular niche, it’s still exhausting work.
So what happens when you want to target two different audience segments?
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Email marketing has never been optional for any internet marketer. Sure, some have successfully avoided it and undergone shortcuts like buying email lists and what not’s, but in the wake of the EU’S GDPR law, that will have terrible consequences.
For marketers trying to get it right, sometimes designing emails might seem daunting, especially when you’re not a designer. Thankfully, many email clients have templates to minimize your design woes. Still, because some can boast of over 500 templates, it gets complicated all over again.
Don’t worry. In this post you’ll find four tips to stop you from worrying about your email newsletter design ever again.
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If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts..
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Content Readability refers to the ability of your content to attract the target audience with its simplicity, clarity, relatability, and natural flow, from start to finish.
The B2B marketers confront numerous challenges to drive their content marketing campaign. However, nothing tests them quite like creating engaging content.
In fact, 60% of the content marketers surveyed during the 2016 B2B Content Marketing Trends put “Producing engaging content” as their #1 challenge.
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Bad news, content marketers: traditional storytelling has gone mainstream. Once a coveted tool among content marketers, storytelling has prompted professionals of all backgrounds to inform and inspire their audiences with strategically relatable content.
In a market where 92% of consumers prefer stories in messaging, marketing teams will need more than facts and figures to tell a good story. They’ll need empathetic storytelling. Good empathetic storytelling simply makes us feel better—usually by generating a chemical response in our brains that heightens our focus and helps us build connections with others.
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Account-based marketing has been one of the biggest new trends in B2B marketing for the last few years. It’s not surprising, actually. ABM works.
Of course, content marketing works, too. So it makes sense the two strategies can overlap.
They overlap considerably, actually. You can’t do ABM without content.
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Hey [Your Name Here], When was the last time you received an email starting like this? Probably, you get a couple of emails that use your first name and contain offers that are not very…
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When we mention content marketing, we talk about the technique that consists in creating and distributing high-quality content to acquire and engage with a targeted audience, so they can finally purchase goods or services from…
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Website traffic is a major metric many marketers use to measure the success of their marketing campaigns. I won’t go into a debate about whether it is the right or wrong metric to watch but…
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There’s a lot that goes into developing an effective content strategy in today’s world, but if you want to be on the forefront of what’s happening in the marketplace, you have to account for the…
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For many marketers, content production can feel like throwing spaghetti on the wall and hoping something will stick. In a recent survey, 27% of respondents said that coming up with original ideas and producing creative content…
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Everyone is familiar with Yammer, the Enterprise Social Network bought by Microsoft back in 2012. The platform made it to the top 3 best enterprise social networks according to Collaboration Software.
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Content marketing is all the rage. The amount of content published online every second is insane. The craze around it is not anywhere near dying down. As the competition for user eyeballs is getting more and more intense, marketers are striving to find new strategies that actually work. Obviously, excellent articles require excellent writers. Just some kind of yeah-whatever-writing level is no longer enough.
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When you think about the most important pages on your website, which ones come to mind? Most people think about the homepage, key product pages, or even sales landing pages. But what you may not…
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Content marketing has come a long way. Content marketers have gone from forcing TV viewers to watch ads, to sneaking ads between mobile game episodes to hiding the “X” button on website content ads. The…
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We regularly have questions about the benefits of content curation for SEO. Does content curation help SEO? Isn’t it harmful duplicate content? Isn’t it low-quality content? How can I use it to get my original content…
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Artificial intelligence (AI) is the tech world’s golden goose. Machine learning’s incredible potential for task automation and productivity has a home in almost every industry, and companies all over the world are tapping into the…
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If you want to make relevant decisions, you need to listen. That’s what market intelligence is all about. Information and data (industry-related trends, competition, online reputation…) are very important assets for any company. If you check…
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We always talk about targeted marketing. We try to create buyer’s persona that will be an almost-exact replica of the real buyer. With this, we track and monitor their activities and behavior, only to understand…
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Measuring the impact of your actions is key in content marketing. We always advise here to design a strategy first so you can generate significant results. To do so, it’s important to define precise objectives…
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Project management is a very challenging discipline. Even experienced project managers face a number of challenges. Fortunately, projects go much more smoothly and are more successful if you are aware of the most common…
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Why did we create a new Content Monitoring feature? There are many ways you can find content to curate. Scoop.it’s mission is to help you find and publish the best content, whichever way works best…
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How long does it take to write a blog post? If you’re an average blogger writing the average blog post, it’s 3 hours and 20 minutes. But writing that post is just one step of…
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If you want to be a successful digital marketer, then you should be aware of the latest updates related to social media. Being one of the most widely used social media platforms out there, Twitter…
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The modern FAQ has evolved to become one of the most important pages of your site—both for new visitors and for returning customers. But if you’ve never created an FAQ page before, or if you…
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Once a company grows beyond its initial team, it almost always hires a dedicated writer to handle various responsibilities. For example, technical writers specialize in writing manuals and other technical documents to be read and understood…
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Whatever type of online business you are engaged in, you should understand the importance of content marketing. 87% of buyers say that content affects their choice. And now imagine, what will happen if everybody from…
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It’s no secret that one of the key factors in running a successful content marketing strategy is to feature exceptional visuals that draw in the reader and evoke certain emotions and actions. And since custom…
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Content marketing has been one of digital marketing’s hottest topics for years. Here is the proof – you can see by yourself that, according to Google Trends, the interest in the term “content marketing” hasn’t…
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If you read content marketing blogs, many of them will recommend to focus on quality and not on quantity. The mantra is: less is more. Focus on doing a few great pieces of content rather…
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