The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

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Can You Afford The 10 Creative Types Needed To Build A Killer Content Marketing Team?

Posted on
March 17, 2015
by

Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015.

Source: www.b2bmarketinginsider.com

Michael Brenner makes an interesting list of all the various creative talents you would need in an ideal Content Marketing team. But while there’s no denying that this would be a dream team, it’s anything but lean.

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How I Cut Down on My Curating Time While Increasing My Views

Posted on
March 17, 2015
by

Editor’s note: at Scoop.it, we’re obsessed with how our customers use the platform and what improvements they make to their content process by using it. Here’s a time-saving Scoop.it hack by Joseph Rizzo, whose agency iNeo Marketing helps implement Marketing Technology. 

As curators, we may have different objectives and different ways of pursuing those objectives, e.g., some curators scoop only the article without Insight, some focus almost entirely on Insight, hybrid of both, etc., etc. But there is something that is common to all curators…

Cutting down on the time to curate.

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Scoop.it Hacks

5 Top Marketing Experts, 15 Ideas and 2 ROI Analysis on Repurposing Content

Posted on
March 11, 2015
by

Repurposing is a key strategy of the lean content marketing methodology. Megan Marrs has 11 interesting best practices and ideas on how to repurpose content efficiently in this great post which made me want to elaborate on this topic.

So here’s the take of several other content marketing experts on the value of repurposing content, a cheat sheet that summarizes key ideas to repurpose content (Megan’s 11 plus 4 others I added) as well as the ROI analysis of two of our own experiment with content repurposing.

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4 Great things I learned as a community & content marketer

Posted on
March 9, 2015
by

By this point, as a reader of this blog, it’s not unlikely that you’re familiar with my story. I was hired straight out of college as a community manager by Scoop.it and have spent the last few years diving into the worlds of community and content marketing on behalf of this awesome brand. As I prepare to move on to my life’s next adventure, I’d like to share some of my key learnings about community management and content marketing with you.

A majority of my day-to-day responsibilities at Scoop.it could fall under the umbrella of “non-traditional” marketing, which means that I put forth a lot of effort to learn about the space I had been thrown into. Today, I’ll share four key learnings and observations on community management and content marketing and I’d love to hear how you feel about them as well.

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4 Years of Professional Growth & Good Vibes, Curated

Posted on
March 4, 2015
by

Dear Scoopiteer,

Ally here, as usual, bringing a special newsletter-themed design to the Scoop.it blog today, mostly because I have some news to share with you.

I started a college internship at a brand new company called Scoop.it on June 15th, 2011. Exactly one year later, on June 15th 2012, I started as a full-time community manager. Just about two years after that, in May of 2014, I took over the role of Director of Community & Content.

Now, after four amazing years, I’m turning in my Scoop.it hoodie (not literally, though, don’t worry) and taking on a new adventure.

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Team

5 Ways to make time for content marketing when you don’t have any

Posted on
March 4, 2015
by

Who has time for content marketing?

Who has time for content marketing?

While small businesses are called the backbone of the American economy, they are also challenged with smaller budgets and less employees, which can make things like marketing and advertising very challenging. Content marketing is more than a valuable addition to a successful advertising strategy, it can also help:

  • With brand reputation, management and awareness

  • Connect better with existing and potential customers

  • Increase website traffic and gain new leads

  • Increase visibility for the brand and business

But for our struggling small business owner, who has the time for content marketing these days? The answer to this question is, make the time. Here are some tips on how to have a successful online content marketing strategy without spending an inordinate amount of time or money:

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Toward On-Demand Marketing

Posted on
March 2, 2015
by

The rapid incorporation of digital approaches has made marketing an industry of silos. It’s time to rethink the way we build our teams and our skill sets to break those walls apart.

Source: moz.com

How is Marketing structured in your company? 

I’ve been thinking about how this translates to SMBs as obviously not every company has to do “government relations”. But whether the Marketing team is big or small, there are interesting distinctions made in this slide in terms of the skills they represent.

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Content is the fuel of email marketing: here’s how to ignite it

Posted on
February 17, 2015
by

This post contains excerpts of our recently published ebook: “ROI or RIP: the lean content marketing handbook for SMBs” that you can download for free here.

According to research performed earlier in 2014 by Gigaom and reported by eMarketer, email marketing is still the most commonly used method of digital marketing, with a whopping 86% of respondents claiming to use it. If that’s not enough, though, over half (59%) of B2B marketers surveyed by HubSpot say that email marketing is the most effective channel for generating revenue.

Email marketing needs content and content marketing needs email

Why are email marketing and content marketing such a great match? And what does it mean for your marketing strategy?

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7 Actionable blogging tips for content marketers that are proven to get results

Posted on
February 12, 2015
by

Blogging remains the pillar of content marketing, particularly for SMBs. But when you browse many company’s websites, you realize their blog is under optimized.

 

So why is blogging for content marketing so difficult?

1. It’s hard to maintain the discipline: even when you have an in-house team of content writers, creating content is time consuming and it takes a lot of efforts to maintain the rhythm. Publishing great content on a consistent basis costs a lot.

2. It’s easy to get demotivated by the lack of impact. Initially a blog doesn’t get much traffic so for ROI-driven management team, it’s tempting to dismiss it into the “tried this; didn’t work” category.

Fortunately, getting results out of your content marketing in general and out of your blogging efforts in particular is accessible to anyone. Sure, it requires some particular techniques but the good news is they’re not particularly hard to implement.

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Throw an influencer lovefest – a guide to influencer outreach and content creation

Posted on
February 11, 2015
by

In a world of constant content, it’s no secret influencers can help you augment your content marketing efforts, rise above the noise and generate results.

 Screen Shot 2015-02-09 at 4.18.26 PM.png

It’s important to determine the influencers who can generate the most impact, and build a streamlined process for engagement, relevant to your goals. When I’m planning our content for Traackr, I focus on a few main groups of influencers who I know will help move the needle for our brand. By sharing my model and process, I hope it helps you strengthen your own influencer marketing practice to create really great content!

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ROI or RIP: The Lean Content Marketing Handbook for SMBs

Posted on
February 4, 2015
by

lean content marketing handbook

Some say content marketing is only for people with deep pockets, and that short of creating Star Wars, you’ll struggle to make an impact. We happen to disagree.

Over the past three years, we’ve been diligently working with SMBs to find success with content marketing via our products, our blog, a Meetup series, and endless conversations with clients as well as subject matter experts. The results of this work have added up the lean content marketing ideology, which is the practice of optimizing content strategies in order to create the highest impact with the least amount of time and resources.

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Introducing Scoop.it Content Director

Posted on
February 4, 2015
by

Scoop.it Content Director

The absolute need to deploy a serious content marketing strategy has been obvious for quite some time now – at least amongst businesses with a reasonable online ambition. Content is the lifeblood of SEO, engagement, brand awareness, thought leadership and ultimately lead generation. So, while “Content is King” might not be the latest scoop; it doesn’t necessarily mean that every SMB has deployed an effective content strategy.

And by effective, I mean a strategy that delivers a positive, measurable ROI.

Since 2011, we’ve been providing SMBs with an effective way to curate content as part of their overall content strategy.  As our user-base has grown, we have fielded several surveys to assess the value of curation, and to understand what the next, major need would be as far as content marketing is concerned.

As we suspected, SMBs who include curation in their content marketing report a positive ROI. We also understand that concrete return on investment is the overarching objective for SMBs. While content is still king, it also needs to fill the treasury! It’s ROI or RIP.

In order to deliver ROI, content marketing for SMBs needs to be lean.

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Product News

The one decision we all make constantly. Or why we must curate or die in 2015.

Posted on
January 28, 2015
by

The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.

Source: www.searchenginejournal.com

It’s interesting to see that content curation is evolving from an opportunity to a necessity as Julia McCoy from ExpressWriters recently noted in the Search Engine Journal explaining how we must curate content in 2015.

Why is that happening? Why is this accelerating?

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Thank You, Community Managers!

Posted on
January 26, 2015
by

Dear Community Managers,

A few short years ago, the term ‘community manager’ snuck into business world. Companies were rushing to find themselves one, even though they might not have even been sure what exactly he or she would do once she came along. Some of us have been doing it forever (since before the title was even created!), and some of us have just begun. Regardless of which of these categories you fall into, we at Scoop.it have one thing to say: thank you!

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Community

Where to start for good SEO: great content or link building?

Posted on
January 16, 2015
by

Is it possible to perform well in search rankings by simply producing good content? 

Source: moz.com

Just how far SEO evolved? “Good content is the new SEO” has been the new motto for a few years. But is it true to the point where you can ignore link building? 

Moz’s Rand Fishkin gives his view on the question in this video.

The short version of his answer is that “yes it’s possible but it’s very tough“. Up to the point where he admits to admiring these sites:

“I find looking at websites that accomplish SEO without active link building fascinating, because they have editorially earned those links through very little intentional effort on their own. I think there’s a tremendous amount that we can take away from that process and optimize around this.“

While I feel it’s a little disappointing that he doesn’t give any numbers or more conclusive arguments, I also think the interesting question is:

What should you focus on first? Good Content or link building?

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Uncategorized

Content & Community Management: The Perfect Pair

Posted on
January 7, 2015
by

Two of the most up-and-coming job titles floating around the tech world these days are content marketer and community manager. My professional journey happened to start with one and lead to the a combination of the two, and I’m not alone.

As community managers, our job is to make sure that the community dedicated to the brand or product that we represent feels satisfied, proud, and willing to spread the word. Having a suite of content specifically dedicated to community management efforts can be more useful in this area than you may imagine.

I talked to a few top community managers to explore how they have integrated a content strategy with their community strategy and what they had to say was quite interesting.

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Community

Using WordPress as an alternative to HubSpot?

Posted on
January 6, 2015
by

“Recently we migrated our website so this time In this article we take a look at how to migrate a website from Hubspot to Wordpress.”

Source: blog.idrsolutions.com

Hesitating to pay the full price for HubSpot when Wordpress is essentially free? This article gives an interesting perspective on how you can actually migrate to Wordpress from HubSpot.

Should you migrate from HubSpot to Wordpress?

A few things are interesting to note:

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What you read: 2014

Posted on
December 30, 2014
by

As 2014 comes to a close and we’re all getting ready to ring in 2015 with style, let’s take a look back at what you read on the Scoop.it blog over the last 12 months.

These are ten of our top performing posts from the last year – the ones you liked, shared, commented on, and maybe even learned a little from. Join me on this trip through 2014 via this blog and maybe you’ll find a hidden gem you didn’t even know existed.

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Community

Scoop.it Secret Santa: 4 New Templates!

Posted on
December 17, 2014
by

Happy holidays, Scoopiteers!

As you probably know, a few months ago we launched Scoop.it topic page templates in an effort to encourage personalization and of curated content. You have been experimenting with our first edition templates and making your topic pages look beautiful since then, and we want more!

Today, we’re excited to announce four more templates to be used on Scoop.it topic pages. And, that’s not all. One of them was designed by Scoopiteers Bang2Joom! Without further ado, here is your winning template, Fashion:

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Product News

6 Email Marketing Secrets from Marketo

Posted on
December 16, 2014
by

According to research performed earlier in 2014 by Gigaom and reported by eMarketer, email marketing is still the most commonly used method of digital marketing, with a whopping 86% of respondents claiming to use it. If that’s not enough, though, over half (59%) of B2B marketers surveyed by HubSpot say that email marketing is the most effective channel for generating revenue.

With this in mind, I’ve taken an extensive look at Marketo’s Email Lookbook 2014 with the goals of pulling secrets, tips, and email marketing best practices from each section of the report and sharing them in an easily digestible way. (To read the whole report, click here!)

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Content Marketing Hubs Will Take The Lead in 2015

Posted on
December 9, 2014
by


SEO expert Jayson DeMers nails it with his content marketing predictions for the upcoming year.

In case you were wondering whether or not to take these predictions seriously, check out the post Jayson wrote last year around this time predicting the trends for 2014. Almost all of them proved to be true, with the small exception of the importance of Google+ due to SEO things like Authorship (which was discontinued a few months ago).

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Uncategorized

Winning content marketing strategies for SMBs

Posted on
December 3, 2014
by

Content marketing continues to grow in importance for both B2B and B2C organizations, and as more and more businesses come to realize the importance of establishing thought leadership in their fields, those same businesses are finding that a disciplined, intelligent, and focused content marketing strategy is one of the best mechanisms by which to achieve their objectives.

But while we’ve all marveled at the publicity stunts of RedBull and other major brands with huge marketing budgets, we wanted to recap why and how content marketing applied to SMBs which, by definition, dont’ have as deep pockets.

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5 Signs you highly need a content curation diet in your marketing mix

Posted on
December 2, 2014
by

Feeling hungover after the holiday? You’ll get over it. But how about your content strategy? Just like eating healthy largely depends on mixing diverse types of food, content marketing experts such as Heidi Cohen say you won’t achieve optimal results if you’re relying 100% on your own content for your marketing efforts. Don’t believe it? Read our own survey results on the ROI of content curation in the marketing mix.

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How the right influencer strategy can amplify your content marketing

Posted on
November 24, 2014
by

 

To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.

Source: www.slideshare.net

Scaling Content Marketing is the key area of focus for many marketers these days. A number of strategies are being offered by experts, social networks or distribution platforms including the most natural one to them: pay for play. As Mark Schaefer wrote earlier this year, Content Marketing could be the victim of its own success if content strategists don’t put in place strategies to overcome the content abundance that results in diminishing returns. Earlier this year, Facebook for instance admitted to de-prioritize the organic reach of content from Facebook pages as users are more and more publishing content to more and more friends. The solution, they say? Buy ads to boost your post. And as LinkedIn and Twitter are also massively dependent on advertising revenue, this trend is here for good.

As mentioned in my reply to Mark, I believe there are ways to overcome content shock and scale Content Marketing through Lean Content. Interest-based content curation is an answer in the broad sense as it’s about leveraging existing content rather than adding to it but the team at Traackr puts it in a more specific context: influencer amplification.

Their point is a clear one: rather than paying for distribution, getting influencers to amplify your reach is a much more efficient approach.

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Introducing The New Scoop.it Suggestion Engine: Bringing You More Relevant Content

Posted on
November 20, 2014
by

Every business’s marketing objectives require awesome content. Whether you’re focused on building thought leadership, increasing brand awareness, boosting SEO, engaging with an audience, or generating leads, it’s no longer a question that content marketing is the answer.

You create content, you outsource content, you curate content. Content curation has indeed proven its efficiency as a potent element of your editorial line, especially in terms of inbound marketing.

Now, the question remains: how do we turn this into a simple, scalable process?

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Product News