Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI).
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Do you know that it takes over four hours to write a typical blog post?
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When done well, content curation allows you to share fun, insightful, and educational content with your audience without producing it yourself. As you might imagine, however, there is a “wrong” way to curate content — one that leads to copyright infringement and reputation damage.
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In this blogpost, we outline the key benefits of working in digital marketing!
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It’s time to take your content marketing strategy from a first-touch conversion channel to a last-touch one. Content marketing has all the makings of a powerful conversion channel that can drive your sales strategy.
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To an outsider, blogging seems like the perfect way to make money. You get to write content about whatever you’re passionate about and monetize that content, generating revenue with no upper limit as you continue learning about a topic that fascinates you.
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If you run a small business, you have a dizzying array of choices when it comes to online marketing.
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In this article, we’re going to explore some of the ways you can leverage the power of content marketing to develop your personal brand, expand your reach, and build audience trust.
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Learn about the top seven ways AI has transformed the content writing industry through this guide. It will help you understand how AI can benefit your business.
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In the B2C world, it can be difficult to grab the attention of your customers and compel them to make a purchase. This is especially true if your product is niche or if you are competing against much more popular brands. And if you are new to the market and need to inspire some initial trust, it’s an even bigger challenge.
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As you might already know, Scoop.it joined the Meltwater company last year. Meltwater is the global leader in media intelligence and social analytics
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One of the best ways to promote your products and services is with quality content. Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. And that’s just one statistic. In this article, we talk about building a content strategy for your small business that brings consistent results over time.
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Content curation can be hugely beneficial for your marketing campaign and save you a lot of time. In fact, in today’s competitive digital marketing space, content curation is almost a necessity. Building your brand relevance, saving time and energy, and connecting with your audience are some of the many benefits of content curation.
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Meta Description: Content automation is becoming a reality in the digital marketing industry. Here’s how content automation is changing content marketing and driving companies forward.
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Every business has a content marketing strategy it uses to engage audiences across multiple channels and lead them down the sales funnel.
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Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. However, during the COVID-19 crisis, it seems it’s more important than ever to earn customers’ trust with reviews, unboxing videos, and social media takeovers for your marketing campaign.
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Whether you’re just starting your Ecommerce journey or if you’ve been in the game for some time, you probably appreciate the importance of having a unique selection of products. After all, if you try to make it big in a general, highly-competitive market, you’re most likely to generate mediocre or underwhelming results. Why? Simply because you’re just one of many Ecommerce businesses out there selling the same things.
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A well-crafted message can do wonders for your customer relationships, lead nurturing, brand awareness, and revenue generation. Whether you want to tell a story, sell products or services, connect with your audience, share some exciting news, or turn cart abandonment into a happier ending, email marketing is the perfect tool for your goals.
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Are you using all available marketing channels to make your brand stand out? Do you want your products to be the next big thing everybody is talking about? Content curation can help you take over social media and boost your site’s traffic. If this sounds interesting, keep reading and find out how you can do it.
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Learn about five reasons digital content is going to be the next big thing in 2022
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If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive.
Any industry and company size can benefit from strategic content curation.
It can help turn your employees into your biggest advocates and your sales representatives into top sellers.
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In this guide, we’ll take you through ways you can promote your curated content so you can consistently get it in front of the right people.
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The SaaS industry is growing at a staggering rate, with the global SaaS market worth more than 145.5 billion US dollars. In the years to come, the market value is going to surpass 170 billion US dollars, so there is no denying that this is both a lucrative and a highly competitive industry for newcomers and established businesses.
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All B2B marketers know the importance of high-quality online content, whether it’s on a brand’s own website or on social media. But producing it from scratch costs time and money—plus it can be hard to come up with fresh new ideas.
That’s where content curation comes in.
Content curation strategies are a valuable part of your long-term marketing plan. Curating content isn’t just simply sharing third party content. It’s an active approach to providing value to your audience while saving time in the process. Need a little inspiration? Here, we share our top 10 content curation tips for creating unique content that will grab your audience’s attention. But first, let’s delve into why you should curate content as part of your marketing strategy.
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Who are brand ambassadors, and why do they matter? They are the company’s partners who use word-of-mouth marketing to promote a product or service. And this type of marketing influences 92% of consumers to purchase.
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Today, content marketing is one of the most popular forms of online marketing with more than 70% of its users actively using it to drive their advertising KPIs. If you are someone who has tried exploring this field, you must know how difficult it is to create a regular content flow and then distribute it to the right channels, for the right audience.
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Employing multiple marketing channels to increase your brand’s reach and visibility? Great tactic! However, simply setting up these channels shouldn’t be the be-all-end-all of your marketing strategy.
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You may be familiar with the two types of businesses, B2B and B2C content marketing strategies may not be familiar.
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Creating useful, unique, and engaging content usually takes a lot of time and effort. To reach and connect with their target audience, marketers and sales teams are already spending much of their time and resources on crafting such content.
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