Dear Community Managers,
A few short years ago, the term ‘community manager’ snuck into business world. Companies were rushing to find themselves one, even though they might not have even been sure what exactly he or she would do once she came along. Some of us have been doing it forever (since before the title was even created!), and some of us have just begun. Regardless of which of these categories you fall into, we at Scoop.it have one thing to say: thank you! Continue reading
In a survey last year of more than 1,500 professionals using content curation, 76% of them said content curation helped them reach their business goals. As content becomes more and more important to achieve success, it also becomes critical to measure how it effectively helps. In fact, as renowned businessman & author Peter Drucker put it, “If you can’t measure it, you can’t improve it.”
Having data is is one thing, but being able to analyze it is a completely different ballgame. Data needs to be visual in order to have an impact and guide future actions, and that is why we have created a beautiful new interactive Analytics center within Scoop.it. We’ve taken into consideration some of the most important data points that guide content marketing strategies, including whether or not content resonates with an audience, times of day the audience is online, and work division between team members, and based our redesign off of them.
The bottom line is that today, we’re excited to announce a complete revamp of our analytics dashboard bringing not only better looking, easier to use analytics but also new metrics and KPI’s to better understand the impact of your content curation.
Is it possible to perform well in search rankings by simply producing good content?
Just how far SEO evolved? “Good content is the new SEO” has been the new motto for a few years. But is it true to the point where you can ignore link building?
Moz’s Rand Fishkin gives his view on the question in this video.
The short version of his answer is that “yes it’s possible but it’s very tough“. Up to the point where he admits to admiring these sites:
“I find looking at websites that accomplish SEO without active link building fascinating, because they have editorially earned those links through very little intentional effort on their own. I think there’s a tremendous amount that we can take away from that process and optimize around this.“
While I feel it’s a little disappointing that he doesn’t give any numbers or more conclusive arguments, I also think the interesting question is:
What should you focus on first? Good Content or link building?
You’ve heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
Source: www.slideshare.net Continue reading
Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
“Investing in a content and influencer marketing strategy can be one of the most impactful actions a business can make.” – Lee Odden, TopRank Marketing
In the last 10 years, B2B and B2C organizations alike have quickly adopted content-driven strategies to attract, nurture, enable, inspire, educate and support their customers. Even as the platforms and tactics change, content as a strategy to reach audiences remains powerful and continues to grow. Continue reading
Two of the most up-and-coming job titles floating around the tech world these days are content marketer and community manager. My professional journey happened to start with one and lead to the a combination of the two, and I’m not alone.
As community managers, our job is to make sure that the community dedicated to the brand or product that we represent feels satisfied, proud, and willing to spread the word. Having a suite of content specifically dedicated to community management efforts can be more useful in this area than you may imagine.
I talked to a few top community managers to explore how they have integrated a content strategy with their community strategy and what they had to say was quite interesting. Continue reading
“Recently we migrated our website so this time In this article we take a look at how to migrate a website from Hubspot to Wordpress.”
Hesitating to pay the full price for HubSpot when Wordpress is essentially free? This article gives an interesting perspective on how you can actually migrate to Wordpress from HubSpot.
Should you migrate from HubSpot to Wordpress?
A few things are interesting to note: Continue reading
As 2014 comes to a close and we’re all getting ready to ring in 2015 with style, let’s take a look back at what you read on the Scoop.it blog over the last 12 months.
These are ten of our top performing posts from the last year – the ones you liked, shared, commented on, and maybe even learned a little from. Join me on this trip through 2014 via this blog and maybe you’ll find a hidden gem you didn’t even know existed. Continue reading
Happy holidays, Scoopiteers!
As you probably know, a few months ago we launched Scoop.it topic page templates in an effort to encourage personalization and of curated content. You have been experimenting with our first edition templates and making your topic pages look beautiful since then, and we want more!
Today, we’re excited to announce four more templates to be used on Scoop.it topic pages. And, that’s not all. One of them was designed by Scoopiteers Bang2Joom! Without further ado, here is your winning template, Fashion:
According to research performed earlier in 2014 by Gigaom and reported by eMarketer, email marketing is still the most commonly used method of digital marketing, with a whopping 86% of respondents claiming to use it. If that’s not enough, though, over half (59%) of B2B marketers surveyed by HubSpot say that email marketing is the most effective channel for generating revenue.
With this in mind, I’ve taken an extensive look at Marketo’s Email Lookbook 2014 with the goals of pulling secrets, tips, and email marketing best practices from each section of the report and sharing them in an easily digestible way. (To read the whole report, click here!) Continue reading