How content marketers will bridge the divide between top and bottom of the funnel content

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There is a substantial divide between top and bottom funnel content. While marketers can efficiently advertise bottom funnel content via PPC, display, and other online advertising mechanisms, these forms of advertising hold no reward for top of the funnel content Continue reading

Content marketing best practices: what we learned from 1,000+ SMB marketers

Adoption of top lean content marketing best practices by SMB marketers

Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how do you cut through the Continue reading

How to build a valuable email list by delivering value [SPEED email, Part 2]

achieving email SPEED - part 2 - How to build a valuable email list by delivering value

As an email marketer, you need to create an email list—and grow it. Does that mean your list needs to be large? No. But it should contain the addresses of people whose challenges are largely relevant to the solutions you Continue reading

How to find highly-shareable content for your social media accounts

How to find highly-shareable content for your social media accounts

Struggling to find highly-shareable content for your social media accounts? You’re not alone. But it’s way easier than you think – once you know where to look. Here are five easy, proven techniques to find top-notch content your audience will Continue reading

Getting started with email marketing – Achieving email SPEED

achieving email SPEED - part 1 - getting started with email marketing

With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities. You don’t want that. If Continue reading

Announcing the survey for Scoop.it’s Annual Content Marketing Report 2016

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What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today?  If you have ever asked yourself these questions, you are not alone. At Scoop.it, we spend Continue reading