We started Scoop.it for a simple reason: back 4 years ago, we observed that Web 2.0 didn’t just bring all of us an opportunity but also created an expectation that would require new tools for busy professionals. With blogs, social networks and content platforms, you don’t just have a chance to become a media if you’d like to: you are now expected to regularly publish content. The content we publish determines not only how visible we are online but also shapes other people’s perception of our interests, our areas of expertise, our skills etc.
In short, you are the content you publish.
Of course, this means first of all you should participate and that’s what we’ve been focusing on enabling so far: an experience and a curation technology that makes it easier and time-efficient to discover, curate and publish quality content on our interests. But because this content is intimately connected to our online identity, reputation and brand, we’re pleased to launch today awesome and super easy new ways to brand your curated content with Scoop.it:
One of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content. While your blog may or may not yet have a strong audience, there’s always more people to reach. By placing your content on publishing platforms which offer interesting discovery mechanisms or having blogs that are read in your industry re-publish it, you could in theory multiply your own reach by not doing much more.
Though the idea makes perfect sense, it also comes with questions:
1. Re-publishing on other platforms can be more or less complex: some like LinkedIn publishing platform or Medium are public or in the process of being public; some industry blogs (for example, in our space, Social Media Today or Business 2 Community) recruit contributors based on their own selection criteria.
2. Re-publishing content is creating potentially duplicatecontent which could hurt SEO and defeat the purpose.
3. Re-publishing content means it’s read on a platform from where we can’tconvert our audience: to subscribe to our blog, to sign up for a demo of Scoop.it, etc. As part of our own Content Marketing efforts, conversion is an important metric.
At Scoop.it, we like to put ideas to the test so we did an experiment a few weeks ago to come out with data that would support or reject this. Continue reading →
Know or die: risk and opportunity of Knowledge 2.0
“And the web stormed the enterprise and disrupted roles, tasks and jobs: it cast speed, openness, flexibility and efficiency throughout, sparing no business processes: manufacturing, logistic, accounting, customer relation management, lead generation…”
The digital mutation is also profoundly disrupting how knowledge is acquired, organized and shared. Knowledge is an intangible, yet strategic asset of any enterprise. With businesses becoming more virtual and dematerialized, its value is patently and rapidly growing.
Every day, there are more than 500 million tweets sent out onto Twitter. Approximately 30 billion pieces of content are shared on Facebook each month. On a social networking website that has loads of traffic, how do you attract attention?
Mark Schaefer has a great point: we often confuse the means with the end.
In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.
So how can you convert your social media activity to make it count towards your goals?
One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business. Continue reading →
SEO may be one of the biggest buzzwords of the decade, but what is it and why does it matter? SEO, also known as Search Engine Optimization, has become a critical component to the way that companies do business on the Internet. This guide will help you understand the definition of SEO, why it matters and how you can measure it in terms of your own business.
In this talk, Mark Burgess brings to our attention how employees, through social media, are changing how companies market to, and engage with, customers and prospects. With the transparency and opportunity for personal connections that social media offers, pushing fabricated, unauthentic sales pitches doesn’t work anymore. Instead, we are witnessing the rise of the social employee who creates a win/win proposition by leveraging their personal brands to build trust and increase the digital “surface area” of the brands for which they work. The result is nothing short of a revolution.
- engaging because they won’t do it if it’s not impacting,
- rewarding because that’s what’s in it for them.
Aggregating, promoting and spreading that knowledge through collaborative content hubs like the ones Scoop.it Enterprise offers that show the collective curation work of your brand’s employees is one of the most efficient ways to promote your brand: by promoting them.
When I started to publish content, I felt frustrated that it didn’t have the impact I wanted. I had spent hours, sometimes day on trying to get thoughts, data and examples together and when hitting publish, the post only lasted for a few minutes before being drowned in the social media flow.
“Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis? If you answered NO to any or all of these questions, you’re not alone.” Continue reading →