“I like to compare evergreen posts to the foundations of a house. You may put up new wallpaper, patch up the roof, or even change the tiles on the floor – but rarely do you need to change the foundation Continue reading
Business practices are always changing and updating themselves as different socio-economic, political, and technological climates wax and wane with the changing world, but there are some traditions we were sure would be around forever. A stable corporate hierarchy, a regular workweek, using celebrities to help us market products. (This seemed like convention that would be around forever; tried and true and time-tested.) However, the way things are going, it seems even the celebrity will be joining the pencil-skirted secretaries and prized corner offices of yore. It used to be that a person picked a profession, joined a company, worked 45 years in that same company, collected the gold watch, and then retired, played golf, and vacationed with the wife (it usually was the man who did this, remember) until they died. To make sure your business isn’t a cliché, or stuck in the past, consider these five business practices that have become obsolete– seemingly overnight. Continue reading
Last editions: The best content marketing tools for the research phase. The best content marketing tools for the creation phase. We mentioned how much content marketing is an opportunity to build an audience in an authentic way, if you’re willing to Continue reading
Your content has a lot of competition. That’s a big challenge, but there’s a hidden opportunity there, too. With just a little bit of research you can find out how any piece of content performed. Then you can apply that Continue reading
Content marketing – as an industry – is quickly migrating towards mobile devices. After all, that’s where users are reading and engaging with content. For the first time ever, the number of mobile-only internet users now exceeds desktop-only users. That Continue reading
Last week we listed the best content marketing tools for the research phase, first phase of your content marketing cycle.
We mentioned how much content marketing is an opportunity to build an audience in an authentic way, if you’re willing to invest the time to do things right.
Some carefully chosen content marketing software definitely help. To give you the specifics on how it could help and which pieces of software might help, we’ve put together this series of walk-throughs of all the basic functions and tasks required for content marketing, plus which pieces of software to use for each function.
This doesn’t include every piece of software you could use. But it does include the heavy hitters and the most popular tools.
I hope it gives you some ideas for how to better use software in your content marketing. Excel and whiteboards and notepads are all great tools, but we probably shouldn’t be running an entire content marketing department with them.
This week, we’ll go over the best content marketing tools to help you in your creation phase.
As a business owner or marketer, you always have to be thinking about how you can improve and complement existing strategies by leveraging available technologies. In terms of content marketing in 2015, this means you should carefully consider video and Continue reading
A few weeks back I wrote an article called “How to write good blog posts for your audience and SEO and make sure they perform” in which I laid down the steps I used to 1. write good blog posts consistently, and 2. help them perform better. The above infographic is a great visual way to respond to #2.
How to promote your blog in 2015: should you spend 80% of your time at it?
Many influencers talk about the 80/20 rule: you should spend 20% of your time creating content and 80% of your time promoting it. Although I think this ratio really depends on your job, needs and company, it does capture one thing: if you write amazing content but don’t shout out your did so, no one will hear you.
And as far as promoting your blog goes, you can pick and choose on the list above the items that make most sense to your company. If for instance you work for a very technical B2B company and your target audience is above 50 years old, you might want to consider investing in LinkedIn rather than Facebook, leverage influencers and invest time in guest blogging. It all really depends on your audience, where they are and what they care about.
There is one very important point I’d like to add to this infographic: it’s not content repurposing (which I thing is one of the leanest way to do content marketing, it saves an incredible amount of time), it’s content recycling.
Promoting your blog regularly is the key.
Imagine if radio stations had played Michael Jackson’s Billie Jean only once: would it have become the 80′s biggest hit? Probably not. This is the same with your content. If you want it to be seen among others, you have to share it on a regular basis with your audience. Continue reading
Content marketing has a lot going for it. It’s 63% less expensive than traditional advertising. It’s an opportunity to build an audience in an authentic way. But it does require quite a bit of work and management if you want to see results.
These are the 6 phases of content marketing:
This week, we’ll go over the best content marketing tools to help you in your research phase.
In the content marketing game, getting people on your website is typically the main objective. Posting great content improves your reputation, increases your visibility, and can serve as a funnel for referral traffic, but inbound traffic numbers alone aren’t enough Continue reading