Still haven’t started your business blogging efforts? No idea how or where to start? You’re in the right place. Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. This will increase your likelihood of […]Read More
“We’re doing content marketing to rank in search and attract more leads.” How many times have you heard someone say this, or even thought that to yourself? While no one can deny the advantages content marketing brings, the statement above is driven by what content marketing does for the company, not for the consumer. Now […]Read More
Personalization has almost become like a buzzword in the world of email marketing. However, if it is not executed in your strategy correctly, your email marketing efforts would go down the drain. Email marketing has become more challenging because it is not enough to reach the inbox; engaging with the subscribers is equally important. Email […]Read More
There are many different angles from which you can approach content marketing, but it’s unwise to proceed very far without first developing a budget. A content marketing budget keeps you grounded, provides direction, and ensures a positive return on investment.Read More
How many times have you encountered a problem or challenge in your own life and conducted a quick Google search to find a solution? If you’re like most, this is a daily occurrence.
From a business perspective, the rise of the self-service, DIY culture presents a unique opportunity to develop a carefully crafted content strategy that reaches your audience and moves them to action. Do you have a plan that allows you to capitalize on this trend?Read More
To succeed in Content Marketing it’s essential to create quality content that provides answers to the questions your target audience have. The more accurate answer you’ll be able to contribute, the bigger impact you’ll have. It’s a no-brainer.
Once your content is published, it’s very important to promote it. Why invest so much time and effort creating your content if no one sees it? Several techniques exist to share your content:
– Share your posts (and reshare multiple times) on your social media channels over the next few weeks
– Distribute content via email
– Put in place an influencer marketing strategy
– Share your content in online communities and niche social bookmarking sites
– Get your co-workers to share your content on social media.
Let’s focus on the last point: get your co-workers to share your content can make a huge difference.
Won’t a webmaster like his/her website to rank on top SERPs? This question has “yes” as a universal answer because we are ambitious about what follows -more organic traffic, reach, conversions, and ultimately more revenue. SEO experts work on decoding Google’s ranking parameters everyday, and still aren’t successful in that process. However, what we know […]Read More
To grow your website, you basically need to focus on two things:
– You need to produce content that engages and excites your visitors.
– You need to drive enough traffic to your website.
Ideally, once those two things are in place, your ideal customers will discover your website, possibly bookmark it, link to it and further refer their friends and fans to your web pages.
That said, here’s the difficult (but achievable) part: For you to generate a lot of traffic, you need more than average content.
If your competitors are dominating the search engine results for your target keywords, then you have to create a more compelling content in order to outsmart them. There’s no shortcut!
There’s no arguing the fact that search engine is, and will always remain the best source of traffic any website can get.Read More
When you think about content, in terms of business, what sort of mediums and strategies come to mind? If you’re like most, your focus immediately shifts towards content marketing – things like blog posts, press releases, social media, and landing page optimization. But content isn’t always outwardly facing.
There’s a time and place for having an internal content strategy and your company shouldn’t ignore the role it could play in pushing your business forwardRead More
When it comes to getting the word out about your business, nothing beats word of mouth. Customers want to buy products and services from people they trust, and having a friend recommend your business is the next best thing to knowing you personally. One way to capture the spirit of word-of-mouth advertising is to present customer testimonials on your website, social media, and print materials, showcasing reviews from people who enthusiastically recommend you.Read More
As content marketers, we place an astonishing amount of focus on content production. We look for ways to streamline these processes and create more with less without taking the time to reflect on the impact our content is making.
Production also seems to be the leading marketer’s challenge. However, it’s the content promotion that has the final word in deciding whether a piece of content was successful.
With the decline of organic reach, paid content distribution comes as a powerful tool of every savvy marketer. Let’s look into why organic promotion is a challenge, and the five steps to overcoming it.Read More
Writing for a single target audience is a challenge for most writers. You have to get in tune with your audience’s perspectives, histories, values, wants, and needs, then choose a topic that suits them and adopt a tone they can relate to. Even if you’re used to writing for a particular niche, it’s still exhausting work.
So what happens when you want to target two different audience segments?Read More
Email marketing has never been optional for any internet marketer. Sure, some have successfully avoided it and undergone shortcuts like buying email lists and what not’s, but in the wake of the EU’S GDPR law, that will have terrible consequences.
For marketers trying to get it right, sometimes designing emails might seem daunting, especially when you’re not a designer. Thankfully, many email clients have templates to minimize your design woes. Still, because some can boast of over 500 templates, it gets complicated all over again.
Don’t worry. In this post you’ll find four tips to stop you from worrying about your email newsletter design ever again.Read More
If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts..Read More
Content Readability refers to the ability of your content to attract the target audience with its simplicity, clarity, relatability, and natural flow, from start to finish.
The B2B marketers confront numerous challenges to drive their content marketing campaign. However, nothing tests them quite like creating engaging content.
In fact, 60% of the content marketers surveyed during the 2016 B2B Content Marketing Trends put “Producing engaging content” as their #1 challenge.Read More
Bad news, content marketers: traditional storytelling has gone mainstream. Once a coveted tool among content marketers, storytelling has prompted professionals of all backgrounds to inform and inspire their audiences with strategically relatable content.
In a market where 92% of consumers prefer stories in messaging, marketing teams will need more than facts and figures to tell a good story. They’ll need empathetic storytelling. Good empathetic storytelling simply makes us feel better—usually by generating a chemical response in our brains that heightens our focus and helps us build connections with others.Read More
Account-based marketing has been one of the biggest new trends in B2B marketing for the last few years. It’s not surprising, actually. ABM works.
Of course, content marketing works, too. So it makes sense the two strategies can overlap.
They overlap considerably, actually. You can’t do ABM without content.Read More
Hey [Your Name Here], When was the last time you received an email starting like this? Probably, you get a couple of emails that use your first name and contain offers that are not very relevant to you. Using the first name to address the subscriber is the only personalization some businesses still use. Well, […]Read More
When we mention content marketing, we talk about the technique that consists in creating and distributing high-quality content to acquire and engage with a targeted audience, so they can finally purchase goods or services from your company. Content quality is, therefore, a crucial element in your content marketing strategy: you have to provide a relevant […]Read More
Website traffic is a major metric many marketers use to measure the success of their marketing campaigns. I won’t go into a debate about whether it is the right or wrong metric to watch but traffic is the basis of most marketing metrics. Unfortunately, most people still do not know what to do with website […]Read More
There’s a lot that goes into developing an effective content strategy in today’s world, but if you want to be on the forefront of what’s happening in the marketplace, you have to account for the Internet of Things (IoT). Doing so will allow you stay on top of the latest trends and reach your audience […]Read More
For many marketers, content production can feel like throwing spaghetti on the wall and hoping something will stick. In a recent survey, 27% of respondents said that coming up with original ideas and producing creative content was most challenging part of their jobs. Just coming up with an original idea isn’t enough. You have to make […]Read More
Everyone is familiar with Yammer, the Enterprise Social Network bought by Microsoft back in 2012. The platform made it to the top 3 best enterprise social networks according to Collaboration Software.Read More
Content marketing is all the rage. The amount of content published online every second is insane. The craze around it is not anywhere near dying down. As the competition for user eyeballs is getting more and more intense, marketers are striving to find new strategies that actually work. Obviously, excellent articles require excellent writers. Just some kind of yeah-whatever-writing level is no longer enough.Read More
When you think about the most important pages on your website, which ones come to mind? Most people think about the homepage, key product pages, or even sales landing pages. But what you may not realize is that your About Us page probably ranks near the top. The purpose of the About Us page The […]Read More
Content marketing has come a long way. Content marketers have gone from forcing TV viewers to watch ads, to sneaking ads between mobile game episodes to hiding the “X” button on website content ads. The good news is that today it is possible to get people to consume your content without compulsion or tricks. And […]Read More
We regularly have questions about the benefits of content curation for SEO. Does content curation help SEO? Isn’t it harmful duplicate content? Isn’t it low-quality content? How can I use it to get my original content to rank? And many more… At Scoop.it, we’ve been observing the impact of content curation on SEO for a while […]Read More
Artificial intelligence (AI) is the tech world’s golden goose. Machine learning’s incredible potential for task automation and productivity has a home in almost every industry, and companies all over the world are tapping into the technology. The integration of AI-powered chatbots and data-driven analytics can improve user experiences and reduce the workload on human service […]Read More
If you want to make relevant decisions, you need to listen. That’s what market intelligence is all about. Information and data (industry-related trends, competition, online reputation…) are very important assets for any company. If you check out the graph below, you’ll see that the amount of data created worldwide hasn’t stopped growing, and this growth will […]Read More
We always talk about targeted marketing. We try to create buyer’s persona that will be an almost-exact replica of the real buyer. With this, we track and monitor their activities and behavior, only to understand what they are looking for and when. We put all these information together to create unique content for each buyer’s […]Read More