Measuring content curation: Introducing new Scoop.it Analytics

Peter Drucker Quote

In a survey last year of more than 1,500 professionals using content curation, 76% of them said content curation helped them reach their business goals. As content becomes more and more important to achieve success, it also becomes critical to measure how it effectively helps. In fact, as renowned businessman & author Peter Drucker put it, “If you can’t measure it, you can’t improve it.”

Having data is is one thing, but being able to analyze it is a completely different ballgame. Data needs to be visual in order to have an impact and guide future actions, and that is why we have created a beautiful new interactive Analytics center within Scoop.it. We’ve taken into consideration some of the most important data points that guide content marketing strategies, including whether or not content resonates with an audience, times of day the audience is online, and work division between team members, and based our redesign off of them.

The bottom line is that today, we’re excited to announce a complete revamp of our analytics dashboard bringing not only better looking, easier to use analytics but also new metrics and KPI’s to better understand the impact of your content curation.

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Where to start for good SEO: great content or link building?

Is it possible to perform well in search rankings by simply producing good content? 

Source: moz.com

Just how far SEO evolved? “Good content is the new SEO” has been the new motto for a few years. But is it true to the point where you can ignore link building? 

Moz’s Rand Fishkin gives his view on the question in this video.

The short version of his answer is that “yes it’s possible but it’s very tough“. Up to the point where he admits to admiring these sites:

I find looking at websites that accomplish SEO without active link building fascinating, because they have editorially earned those links through very little intentional effort on their own. I think there’s a tremendous amount that we can take away from that process and optimize around this.

While I feel it’s a little disappointing that he doesn’t give any numbers or more conclusive arguments, I also think the interesting question is:

What should you focus on first? Good Content or link building?

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How to add influencer marketing to your content strategy

Content-Influence-Framework.jpg

Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.

“Investing in a content and influencer marketing strategy can be one of the most impactful actions a business can make.” – Lee Odden, TopRank Marketing
In the last 10 years, B2B and B2C organizations alike have quickly adopted content-driven strategies to attract, nurture, enable, inspire, educate and support their customers. Even as the platforms and tactics change, content as a strategy to reach audiences remains powerful and continues to grow. Continue reading

Content & Community Management: The Perfect Pair

Two of the most up-and-coming job titles floating around the tech world these days are content marketer and community manager. My professional journey happened to start with one and lead to the a combination of the two, and I’m not alone.

As community managers, our job is to make sure that the community dedicated to the brand or product that we represent feels satisfied, proud, and willing to spread the word. Having a suite of content specifically dedicated to community management efforts can be more useful in this area than you may imagine.

I talked to a few top community managers to explore how they have integrated a content strategy with their community strategy and what they had to say was quite interesting. Continue reading

Using WordPress as an alternative to HubSpot?

“Recently we migrated our website so this time In this article we take a look at how to migrate a website from Hubspot to Wordpress.”

Source: blog.idrsolutions.com

Hesitating to pay the full price for HubSpot when Wordpress is essentially free? This article gives an interesting perspective on how you can actually migrate to Wordpress from HubSpot.

Should you migrate from HubSpot to Wordpress?

A few things are interesting to note: Continue reading

What you read: 2014

As 2014 comes to a close and we’re all getting ready to ring in 2015 with style, let’s take a look back at what you read on the Scoop.it blog over the last 12 months.

These are ten of our top performing posts from the last year – the ones you liked, shared, commented on, and maybe even learned a little from. Join me on this trip through 2014 via this blog and maybe you’ll find a hidden gem you didn’t even know existed. Continue reading

Scoop.it Secret Santa: 4 New Templates!

Happy holidays, Scoopiteers!

As you probably know, a few months ago we launched Scoop.it topic page templates in an effort to encourage personalization and of curated content. You have been experimenting with our first edition templates and making your topic pages look beautiful since then, and we want more!

Today, we’re excited to announce four more templates to be used on Scoop.it topic pages. And, that’s not all. One of them was designed by Scoopiteers Bang2Joom! Without further ado, here is your winning template, Fashion:

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6 Email Marketing Secrets from Marketo

According to research performed earlier in 2014 by Gigaom and reported by eMarketer, email marketing is still the most commonly used method of digital marketing, with a whopping 86% of respondents claiming to use it. If that’s not enough, though, over half (59%) of B2B marketers surveyed by HubSpot say that email marketing is the most effective channel for generating revenue.

With this in mind, I’ve taken an extensive look at Marketo’s Email Lookbook 2014 with the goals of pulling secrets, tips, and email marketing best practices from each section of the report and sharing them in an easily digestible way. (To read the whole report, click here!) Continue reading

5 Top Trends Emerging From CMI’s 60 Content Marketing Predictions for 2015 eBook

It’s time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year.

Source: contentmarketinginstitute.com

What are the content marketing trends for next year? The Content Marketing Institute asked thought leaders around the world for their predictions and compiled that in this ebook. 

You can read mine above but there I encourage you to read the ebook for others as well. 

Jay Baer’s (slide 10) is particularly interesting: Continue reading