The Lean Content Marketing Blog

How to get more return on investment from content



Want to be a successful content marketer? Do these 10 things

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You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers: 1. You have a documented content marketing strategy Ever heard of “to fail to plan is to plan to fail”? […]

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All content should convert: how to align content marketing and lead generation

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Every day, every week, I meet marketers who tell me they can’t be expected to create content that will generate leads. They always have good reasons: my industry is specific, decision-making takes time, I focus on SEO, etc… Sometimes – rarely – they’re right. But most of the times, it’s because they simply don’t have […]

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The 8 content marketing resources that made me a better marketer in 2016

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Many, many things happened in 2016. Jimmy Butler broke Michael Jordan‘s Chicago Bulls record for points in a half on January 3rd. We certified the world’s largest ever blue star sapphire at 1404.49 carats on January 4 (that’s a lot of carats…). On January 6, “Star Wars: The Force Awakens” broke the North American box office record. […]

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Here’s what successful bloggers are doing behind the scenes

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So much blogging advice is centered on writing quality content, sharing on the right channels, and using the right visuals to complement your topics. But the reality is that these are just the things that show. Successful bloggers are the ones doing more than the competition behind the scenes. The sobering reality of modern blogging […]

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How to measure content marketing success in 2017

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How are people finding your content, and what are they doing once they’re on your pages? What are your most effective audience acquisition channels, and which of these are driving the most significant business performance? Whereas marketing professionals in the trenches were once exempt from such strategic modeling, today we’re under so much pressure to […]

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3 reasons why you should include content marketing in your 2017 budget

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Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing strategy, in addition to your usual marketing efforts? Here are 3 reasons why you should consider it. 1. Drive high-quality […]

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Social media & lead generation: the missing links

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After speaking with hundreds of marketers on the topic of lead generation from social media over the last year, we’ve noticed several key gaps in many of the current methodologies and practices shared by prospects.  As such, we’re anxious to bring these gaps to light in the hope of helping marketers everywhere improve conversion from […]

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6 unexpected ways you’ll benefit from writing content

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Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and dozens of other benefits. However, the process of actually writing the content can also be beneficial for you—as a business […]

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How to get started with content marketing – and succeed

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If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume your marketing “team” is one person. We figure your budget is more garage band than Fortune 500. And we understand […]

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7 tips to make your content SEO friendly

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Writing high quality articles for any reason can be difficult and stressful. You need to be coherent, grammatically correct, and get your message across to your audience in a convincing manner, which is no easy task. And when you add SEO keywords and a focus on user friendly content into the mix, it can seem impossible to […]

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What is curated content? (hint) It’s not social sharing – free eBook

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Curated content. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social curated content. Curated content actually covers much more than just social sharing, and can help your content marketing results in ways you […]

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11 effective lead magnets you should use in 2017

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If I just had some good leads, I know I could [insert action]. How many times have you thought some variation of this statement? Having a bunch of email subscribers, website members, or social media followers makes everything easier, but the trickiest part is actually collecting these leads. The key components of a successful lead […]

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5 ways to build a blog from scratch

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You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and social media. Perhaps you come from an industry that is traditionally offline and your company has only recently started building […]

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You should not stop content marketing during a website redesign

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Have your ever seen a successful and well-ranked website just because it was beautifully designed? Certainly not. A website without great content is simply useless. Your website is the face of your business – it educates your audience about your products and services, displays information on your brand and your values, and let people know how to reach […]

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How intelligence helps you extend the life of your content

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Leverage these three techniques to extend your top-performing content’s life from 18 minutes to forever Read the full article at: contentmarketinginstitute.com Most marketers would be tempted to believe that it’s ok to publish a piece of content, share it a couple of times, and then move on to the next piece. That’s absolutely not the case, […]

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Less than 10 minutes to build your newsletter with the new Scoop.it Content Director

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How do you measure if your content marketing strategy is successful or not? For most marketers, the answer is: traffic, leads, revenue. We all know now that creating great content on a regular basis is not enough to succeed. If you want your content to be read – and appreciated – by your audience, you need […]

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How content gives birth to leads

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How does content marketing generate leads? In the first few years of content marketing, there wasn’t much clarity on the answer to this question. ROI-driven marketers didn’t have any other measurement system other than Google Analytics, which is hard to configure correctly for content marketing analytics. Some marketers gave up and argued content success shouldn’t be measured […]

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Going on holiday? Use automation to promote content while you’re off the grid

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Halloween is over, which means your prospects are gearing up for the holiday season. For most people, this means preparing for some much-needed time off. Unfortunately, you know that your promotion efforts needs to stay consistent during this time, meaning you probably have to keep working through the holiday season. After all, those blog and social […]

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