Ahh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the next level, but they also play a large part of your relationship marketing strategy. An Influencer campaign should be a part of your social media engagement strategy.
Last week, Scoop.it announced its integration with Google+ Pages and Google Authorship. As CEO Guillaume Decugis explained, “we actually believe curation is a form of creation. So just as Google introduced Google Authorship as a way for publishers to be more visible in search results and benefit from a natural SEO method, we felt it was also important to add Google+ to the platform. So from now on, you will be able to link your Google+ profile to Scoop.it and not only be recognized in search results for your curated content but derive higher traffic from Google Search through the improved visibility authored results enjoy.” Continue reading
In conjunction with Social Media Week NYC, Scoop.it’s Ally Greer spoke to attendees and content marketers about the #leancontent methodology and how to use curation to jumpstart a business.
Noah Brier, the co-founder of Percolate, took to the stage this morning at Social Media Week NYC to give a broader perspective on the process that goes into content marketing process and tap into the ideal mindset of a brand content creator.
We couldn’t miss out on the day of love! You know that we’re usually all about business, but we also have infinite amounts of love for each and every Scoopiteer. With that in mind, here are the only — Valentines you’ll need. Download ‘em, screenshot ‘em, tweet ‘em, share ‘em, mail ‘em if you want (do people still do that?)!
Today, February 5th, 2014, is Digital Learning Day. According to its website, the focus of this awareness campaign is “about giving every child the opportunity to learn in a robust digital environment everyday, with the goal of success in college and a career.”
Last week, the Scoop.it team and I were extremely excited to announce the launch of our brand new Rewards Program. Now that all of the new rewards members have been notified, I’d like to shine the Scoop.it spotlight on a few of the top curators from the past six months.
These curators have set an extraordinary example for the rest of the Scoop.it community as well as the greater online community of curators. They’ve helped us through every step of our journey to making the web a smarter place, and we’re proud to have them on our team. Check out their profile and topic pages, and think about even sending them a tweet to say hi! Continue reading
Creating vs. curating. If you work in marketing, or maybe even if you don’t, I’m sure you’ve been a witness to this content debate at one point or another. There are numerous arguments for each side, and ultimately, both are included in any successful content strategy.
The ideal mix between content curation and original content creation is a debate that I often find myself having with my colleagues and industry peers. So, in the spirit of Super Bowl XLVIII this weekend, I decided to ask the experts what they thought in a matchup that I’ve officially dubbed Content Super Bowl I. Continue reading
In 2013, the field of community management expanded more than ever. According to The Community Roundtable, the average community manager has 3.7 years of experience. Just imagine how many more companies are employing community managers now than in 2010!
Today, January 27th, is the 5th annual Community Manager Appreciation Day. In honor of this event, I’ve compiled a few interesting stats on the world of community management from 2013, and added in a few tips from my two years of experience in the field. Feel free to pass them along!
Most people curate for the benefit of themselves or their organisations. What if we considered content curation from a user centered design perspective? What would audience centered curation look like?
An interesting look at curation from the user experience side.
For Content Curation to generate goodwill – in whichever form you can see it: thought leadership, brand awareness, lead generation, etc… – it needs to be first and foremost valuable to your reader.
How can you make curated content not only more useful and interesting to your audience, but ensure that they are having an enjoyable and successful experience consuming this content?
Great tips from Sam Burrough.