About Ally Greer

Ally is Scoop.it's Director of Content & Community. She loves to geek out over anything social, Internet, or tech related. When she isn't working, you'll probably find her running the streets of San Francisco. Follow Ally on Twitter @allygreer.

Thank You, Community Managers!

Dear Community Managers,

A few short years ago, the term ‘community manager’ snuck into business world. Companies were rushing to find themselves one, even though they might not have even been sure what exactly he or she would do once she came along. Some of us have been doing it forever (since before the title was even created!), and some of us have just begun. Regardless of which of these categories you fall into, we at Scoop.it have one thing to say: thank you! Continue reading

Content & Community Management: The Perfect Pair

Two of the most up-and-coming job titles floating around the tech world these days are content marketer and community manager. My professional journey happened to start with one and lead to the a combination of the two, and I’m not alone.

As community managers, our job is to make sure that the community dedicated to the brand or product that we represent feels satisfied, proud, and willing to spread the word. Having a suite of content specifically dedicated to community management efforts can be more useful in this area than you may imagine.

I talked to a few top community managers to explore how they have integrated a content strategy with their community strategy and what they had to say was quite interesting. Continue reading

What you read: 2014

As 2014 comes to a close and we’re all getting ready to ring in 2015 with style, let’s take a look back at what you read on the Scoop.it blog over the last 12 months.

These are ten of our top performing posts from the last year – the ones you liked, shared, commented on, and maybe even learned a little from. Join me on this trip through 2014 via this blog and maybe you’ll find a hidden gem you didn’t even know existed. Continue reading

Scoop.it Secret Santa: 4 New Templates!

Happy holidays, Scoopiteers!

As you probably know, a few months ago we launched Scoop.it topic page templates in an effort to encourage personalization and of curated content. You have been experimenting with our first edition templates and making your topic pages look beautiful since then, and we want more!

Today, we’re excited to announce four more templates to be used on Scoop.it topic pages. And, that’s not all. One of them was designed by Scoopiteers Bang2Joom! Without further ado, here is your winning template, Fashion:

Continue reading

6 Email Marketing Secrets from Marketo

According to research performed earlier in 2014 by Gigaom and reported by eMarketer, email marketing is still the most commonly used method of digital marketing, with a whopping 86% of respondents claiming to use it. If that’s not enough, though, over half (59%) of B2B marketers surveyed by HubSpot say that email marketing is the most effective channel for generating revenue.

With this in mind, I’ve taken an extensive look at Marketo’s Email Lookbook 2014 with the goals of pulling secrets, tips, and email marketing best practices from each section of the report and sharing them in an easily digestible way. (To read the whole report, click here!) Continue reading

Scoop.it’s CEO speaks about algorithms, features, and the future

Today, we hosted our first Ask Me Anything with Scoop.it’s CEO Guillaume Decugis via Google Hangout and TweetChat at #ScoopitAMA.

As we recently introduced the new Smart Suggestion Engine (see http://sco.lt/9N7CV7), we had many questions focusing on this new feature including:

- What are the two coolest features of the new Scoop.it Suggestion Engine?
- Why did you decide to focus on improving the discovery tool?
- What was the progress of the suggestion like from the beginning?
- What does the algorithm behind the gold & silver badges look like?
- What’s the future of Scoop.it?

For those of you who missed it, check out the video:


Have more questions? Tweet them to us @scoopit #ScoopitAMA so we can address them next time. Continue reading

Content Marketing Hubs Will Take The Lead in 2015


SEO expert Jayson DeMers nails it with his content marketing predictions for the upcoming year.

In case you were wondering whether or not to take these predictions seriously, check out the post Jayson wrote last year around this time predicting the trends for 2014. Almost all of them proved to be true, with the small exception of the importance of Google+ due to SEO things like Authorship (which was discontinued a few months ago). Continue reading

Report: SMBs Turn to Content Curation for Increased ROI


As the beginning of the end of 2014 approaches, marketers are likely reflecting upon the last year, the trends that have caught on, and the trends that haven’t. At this time in 2013, the digital marketing world was abuzz about content marketing and content curation. Over the last year or so, marketing experts have been debating how much importance content curation should have within a content marketing strategy.

With over 1.5 million freemium users on our platform, we decided to take a closer look at what the data says for small businesses who have been using curation over the last year. The findings were quite interesting, especially when comparing the returns of content creation vs. the returns of content curation with respect to how much investment is put into them. Continue reading

Your Business Blog Sucks. Here are 6 Reasons Why.

“Content is king!”

“Content is the new SEO!”

“Content is the new PR!”

What isn’t content these days? You hear about it all the time, you know you have to do it, you might even be doing it. But, are you doing it right? Just because you’ve started a blog, doesn’t mean you’re a content marketer. Don’t worry, though, I’m here with a few reasons why your blog might suck and some tips to change that
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