The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Drew Hendricks

The 4 most important things to remember when setting up experiential marketing

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In an era when products are ordered with the click of a mouse button, customers still crave the in-person experience. There’s no substitute for being able to try a product, whether it’s at an event specifically dedicated to brand immersion or an engaging experience as part of a larger event, like a trade show or […]

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4 options for managing your subscriptions better right now

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There’s no denying that most sales teams have a messy (at best) approach for managing subscriptions. However, subscriptions are the bread and butter of many sales teams—even though they’re often taken for granted. Once you get a subscription from a customer, it’s easy to count on that regular income. You might even get a few subscriptions […]

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Why employers should promote healthy living to their employees

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Outsiders typically view employer-sponsored wellness programs as a chance to reduce healthcare costs. Yet, their true values go well beyond lowered premiums. In essence, the addition of a gym, organized outings or nutritious snacks at an office can mean all of the difference in a business’s performance. Encouraging improved health practices amongst employees can result […]

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8 ways to use social media for SEO

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Search engine optimization (SEO) is still one of the best ways to reach customers, regardless of a business’s target customer base. With 69 percent of customers researching online before making a purchase, it’s essential that your site show prominently in search engine rankings when consumers are looking for information. But Google’s evolving algorithms can make […]

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How to use data to create better content for your audience: 5 essential survey tools

5 essential survey tools to create better content for your audience

If you aren’t including your own customers in your content marketing efforts, you may feel as though your blog posts, articles, and social media updates are missing something crucial. Whether you tailor content to the stated interests of your most loyal customers or you poll your customers and use the information in your posts, that […]

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4 ways incubators and startup studios benefit from entrepreneur-in-residence programs

4 ways incubators benefit from entrepreneur-in-residence programs

Business owners participate in incubators and entrepreneurial studios to get support for their startups. By simply being part of one of these programs, they gain access to resources not normally available to startup founders. Incubators exist to bring great minds together, but without the advisors they need to mentor and nurture their members, these organizations […]

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Email marketing automation 101: What’s the difference between MailChimp and HubSpot/Marketo?

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You may be skeptical, but businesses should still be using email marketing to win new customers and maintain relationships with current customers. Email may seem like an oversaturated communication channel today, but email campaigns still nurture leads, increase sales, and convert customers 3x more than social media. It’s a no brainer. Email marketing converts customers […]

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Blogging ROI: how to calculate the long-term ROI of your blog posts

Blogging ROI how to calculate the long-term ROI of your blog posts

ROI is the preeminent measure of success for any business. The vital role ROI plays is indisputable as it provides concrete, measurable proof of the effectiveness of any marketing program against the cost of the program. Evaluating ROI can determine how budgets are allocated, how a business plan for an organization is developed and can […]

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6 tips to be a more efficient content marketer

6 tips to be a more efficient content marketer

Busy professionals seem to always feel that there aren’t enough hours in a day to get things done. It can be easy to put your content marketing efforts off until a day when you’ll have free time available to pursue them. While you’re procrastinating, your competitors are busy deploying a full-scale content marketing strategy that […]

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5 business practices that became obsolete overnight

5 business practices that became obsolete overnight

Business practices are always changing and updating themselves as different socio-economic, political, and technological climates wax and wane with the changing world, but there are some traditions we were sure would be around forever. A stable corporate hierarchy, a regular workweek, using celebrities to help us market products. (This seemed like convention that would be around forever; tried and true and time-tested.) However, the way things are going, it seems even the celebrity will be joining the pencil-skirted secretaries and prized corner offices of yore. It used to be that a person picked a profession, joined a company, worked 45 years in that same company, collected the gold watch, and then retired, played golf, and vacationed with the wife (it usually was the man who did this, remember) until they died. To make sure your business isn’t a cliché, or stuck in the past, consider these five business practices that have become obsolete– seemingly overnight.

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Persona mapping can improve your content marketing strategy

Persona mapping can improve your content marketing strategy

Content marketing — the use of blogs, social media, whitepapers, and webinars to attract and convert leads — has essentially replaced all other forms of lead acquisition. Sharp marketing leaders know that becoming a trusted advisor is essential to scalable sales; according to the 2015 State of Inbound (an annual marketing report published by Hubspot), the use of inbound tactics alone, independent of […]

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The top 10 software development blogs in 2015

The top 10 software development blogs in 2015

From aspiring developers struggling through their first Intro to CS class to industry pros implementing the latest refinements to Google search algorithms, all software engineers who are passionate about their craft have one thing in common: they spend significant amounts of time religiously reading software development blogs. While developers’ blogs of choice vary greatly according to level of expertise, niche of interest, sense of humor, and more, this common theme is no accident.

The software engineering industry evolves faster than any other industry, and its fixation on open sourcing new technologies has led to a near-daily flood of new technologies, libraries and updates. If you’ve encountered a tricky task, chances are someone else has already solved it, and has written an open sourced library to save you the time. For software engineers who need to improve their skills or stay on top of their game, it is critical to regularly stay abreast of the leading software engineering blogs, tech news aggregators, and columns. Whether you’re looking for high-level tutorials, news updates, tech lifestyle pieces, or something else, there is a blog out there to meet your needs.

Here are the top 10 software development blogs.

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5 Content Marketing Rules for Google’s New Algorithm

5 Content Marketing Rules for Google ’s New Algorithm

On April 21, 2015, Google made a massive update to their SEO algorithm and was clear that they’d be handing out manual penalties to websites that didn’t abide by mobile best practices. Don’t panic just yet—Google doesn’t expect every website to run out and develop and app or otherwise become their “best” mobile ready self. In order to appease Google’s algorithm and avoid a penalty, consider these your new content marketing rules for a very mobile ready world (and marketing campaign).

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How to Make Old Content Topics More Exciting

How to Make Old Content Topics More Exciting

Obviously, one of the best ways to stay exciting is to look to what’s new—read up on industry news, check out your competitors’ blogs, and listen to what your customers are talking about, and use that information to generate some fresh, new material. However, this isn’t always possible. When it isn’t, you’ll have to look back at some of the older topics you’ve covered and find a way to present them as if they’re new—in a fresh, exciting way.

There are several strategies you can use to accomplish this.

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Website 101: Why virtual hosting is favorable over free hosting

Editor’s Note: At Scoop.it, we’re strong advocates of the content hub and building a place for marketing content to live. Website and SEO expert Drew Hendricks has some answers to one of the more technical questions involved in creating a content hub: what type of hosting should I use?

Virtual hosting is one of the most common options people choose when buying hosting services. It is affordable and easy to use. If you use free hosting, you could be losing valuable sales.  Spending the few bucks to upgrade to virtual hosting can really help you spike your sales as well as conversions. Read on to see how you could be missing out – and what you can do about it.

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6 Ways to Enrich Content and Media Online

Media richness is defined as a reduction of ambiguity. Whereas text can be misinterpreted, images and videos provide more concise delivery of information.

In an era when the average person skims content for the juiciest and most useful bits, companies have to say more with less and be very direct with content. Your web-using customer base prefers websites that specifically limit content length to six-second videos or 140-character posts, so your content should achieve brevity.

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6 Ways to Infuse Your Content Marketing with Personality

When it comes to content marketing, businesses can easily lose their personality behind lackluster, “robotic” blogs and other web content. This can result in disengaged audiences, reduced thought leadership standing, and lower search engine ratings.

According to GetResponse blogger Marya Jan, creating quality content requires that you infuse the unique, mutual personality characteristics of businesses and their customers into whatever gets written.

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8 Tools to Optimize SEO You Should Use

SEO has become a cornerstone in content marketing campaigns as businesses look to establish a presence on the Internet. However, SEO is about more than just making sure you have the appropriate keywords placed in landing pages and blog posts. Search engines are getting smarter – specifically Google – which is constantly trying to keep the playing field leveled with every new update.

Google’s goal is to ensure that Web surfers are getting quality results each time they submit a search query, and you need to keep these guidelines in mind to make sure your company site actually reaches your target audience. That being said, it helps to know how to optimize your SEO strategy to make sure that you’re always tapping into the potential of the Web. Here are eight tools you can use to enhance your current SEO plan.

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A Basic Guide to SEO

SEO may be one of the biggest buzzwords of the decade, but what is it and why does it matter? SEO, also known as Search Engine Optimization, has become a critical component to the way that companies do business on the Internet. This guide will help you understand the definition of SEO, why it matters and how you can measure it in terms of your own business.

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5 Midwest Startups to Watch in 2014

The Midwest is more than great BBQ and Tornado Alley. It’s a veritable pool of ingenious startups that are giving their coastal neighbors from New York to Silicon Valley a run for their money. From foodie startups to companies revolutionizing education, it’s crucial for investors and consumers alike to keep an eye on this surprising hot spot of entrepreneurship. Heading into 2014, here are five innovative Midwestern startups to watch.

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