It’s no secret that one of the key factors in running a successful content marketing strategy is to feature exceptional visuals that draw in the reader and evoke certain emotions and actions. And since custom…
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Are you trying to become a better content writer? You’re not alone in those attempts. Every single person who’s dealing with content marketing is aiming for the same thing. Content makes a huge difference in…
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Imagine that you own an oil rig standing out in the ocean. It relies on a firm foundation to stay above the waves and currents of the ocean below. Its sole purpose is to stand…
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Every week, I consume content. Actually, lots of content 😉 And I found some amazing, very insightful pieces – I thought I must share them with you folks. So here we go, here are my…
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If you run a business, you’ve probably been told you should start a blog (or maybe you already run one). There are good reasons to blog: It allows you to connect with and better understand…
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In our modern world, online businesses flourish like never before. Nowadays, a successful online-business may be conceived from the comfort of your home using only your mind, a PC, and an Internet connection. There are…
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On so many websites or blogs these days, it seems as if listicles have become the preferred content format. Some are effective, but many more are largely a waste of space. If you choose to…
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If you create for a living—whether you write, design, craft or develop–you know how difficult it is to continually produce new, groundbreaking work. But harder still are the moments when you come up empty-handed. Indifferent…
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Blogging is a trendy activity in today’s marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in…
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You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors…
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How much time do you spend writing blog posts for your site? How much time do you spend creating images for them? For the most part, writing is easier than creating visuals; historically, it’s also…
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Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses…
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As aspiring innovators and thought leaders, people like me are always trying to remove the limits of our thinking—dreaming up new ways to hack our brain to invent unique perspectives that will improve our business,…
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Thousands of blogs are launched every single month, yet only a few ever last more than a few weeks. Part of the reason the failure rate is so high in blogging is that people don’t…
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Even if we aren’t “writers”, we all write a lot a work. We read a lot of other people’s writing, too. Emails, memos, reports. PowerPoint slides and social media posts count, too. If that writing…
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A recent study from HubSpot.com reported that 60% of marketers say blog content creation is their top inbound marketing priority. And yet, for those of us just starting out, the goals of blog content remain nebulous….
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There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from…
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A blogger’s job is much more than just writing. If you only write and post, there’s a chance nobody will see your content. Your blog is a tool to help you accomplish a goal. Whether…
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If you’ve been using content marketing for any length of time, then you’re probably knee-deep in a solid scheduling routine. As you’ve learned, article posts are effective in generating leads and sending people to other…
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How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask…
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Writing – even business content writing – is very much a creative pursuit. When that sense of creativity dissolves or lapses, the content suffers. If you feel like you’re stuck with no visible escape, then…
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Blogging plays a major role in content marketing. You need to regularly publish new blog posts to engage your audience and generate shares, backlinks, and SEO benefits. However, if you’re only focused on blogging, you’re…
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Every business needs content. But not all industries are easy to write about. I often speak with business owners who struggle to produce enough content for their blogs, simply because there isn’t much to write…
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You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers:…
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So much blogging advice is centered on writing quality content, sharing on the right channels, and using the right visuals to complement your topics. But the reality is that these are just the things that…
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Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and…
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Writing high quality articles for any reason can be difficult and stressful. You need to be coherent, grammatically correct, and get your message across to your audience in a convincing manner, which is no easy…
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You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and…
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With so many different marketing tools and software solutions out there, it can be hard to know which one is right for running your content marketing strategy. Today’s digital marketing world is overwrought with many…
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Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with…
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