The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Larry Alton

How to create killer case studies that generate growth

how-to-create-killer-case-studies-that-generate-growth-scoop-it-final

Blogging plays a major role in content marketing. You need to regularly publish new blog posts to engage your audience and generate shares, backlinks, and SEO benefits. However, if you’re only focused on blogging, you’re missing out on a massive opportunity to enhance credibility with your audience. Specifically, you’re missing a chance to reap the […]

Read More

5 signs your digital marketing strategy just isn’t working

5-signs-your-digital-strategy-just-isnt-working-scoop-it-final

You’ve been pouring money into your brand’s new digital marketing strategy for three months, six months, maybe even nine months…but where are the results? Are you seeing any tangible rewards? Just because you have a digital marketing strategy in place, doesn’t mean it’s working. This is a lesson many have to learn the hard way. […]

Read More


6 unexpected ways you’ll benefit from writing content

6-unexpected-ways-you-will-benefit-from-writing-content-scoop-it-final

Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and dozens of other benefits. However, the process of actually writing the content can also be beneficial for you—as a business […]

Read More

The 10 qualities every content marketer must have

the-10-qualities-every-content-marketer-must-have-scoop-it-final

When most people think about content marketing, they think about the tangible (or semi-tangible) products of the campaign; they think about the articles, links, and engagements from users, and the resulting data that indicates whether or not the campaign was a success. And for the most part, this is a useful way to look at […]

Read More

The 7 most harmful misconceptions about link building

7 most harmful misconceptions about link building

As online marketers, we aren’t just passive recipients and practitioners of online marketing trends and strategies. We’re active participants in the industry, helping to define and transform those trends. As a result, we have an implied responsibility to keep ourselves objective, which is increasingly difficult in a world where content is self-influential. All it takes […]

Read More





The role of neuromarketing in modern web design

role of neuromarketing in modern web design

As industries become more and more crowded, it’s becoming even more challenging for marketers to stand out and effectively represent their brands. What’s the solution? Well, if you ask today’s leading marketers, most would agree that neuromarketing has to be at the top of the list. What is neuromarketing? There are many different definitions of […]

Read More

How to construct an effective link building campaign: 5 content formats you should be using

how to construct an effective link building campaign 5 content formats

Some of the primary goals of content marketing in 2016 are to attract backlinks and build an audience. For a business, this ultimately results in more brand exposure, better website metrics, and an increased opportunity to upsell. But link building campaigns can’t succeed without the right types of content. The question is, which content formats should […]

Read More

4 super effective tips to grow your email marketing list in 60 days

4 super effective tips to grow your email marketing list in 60 days

As you’re well aware, email marketing is a critically important tool for generating leads online. Whether you sell software, physical products, or anything in between, a powerful email marketing list can have a sizeable impact on your bottom line. And while the content certainly matters, the immediate focus should be on growing your subscription list. […]

Read More

Social media: the heartbeat of every small business content marketing strategy

social media the heartbeat of every small business content marketing strategy

As the importance of content marketing grows, more and more small businesses are investing time and money into developing different types of content for their customers. However, many are forgetting two simple words: social media. The content marketing-social media relationship While we’re going to discuss the value of social media and the role it plays […]

Read More

How to create engaging content for the senior generation: 6 actionable tips

how to create engaging content for the senior generation

As Baby Boomers move into the retirement demographic – about 10,000 of them have turned 65 every day since 2011 – web designers and content producers are facing a changing populace of web users. Baby Boomers aren’t digital natives, but most of them have learned the language and spend at least some portion of their […]

Read More

7 easy ways to earn more links and shares for your content

7 easy ways to earn more links and shares for your content

Content marketing serves as a gateway for many independent online marketing functions. It’s a reputation builder, since it serves as a brand asset to new and recurring visitors. It’s a conversion enhancer, since it entices people to buy your products and services. It’s even a rank builder, since each piece of content you develop is […]

Read More

Less is more: 7 reduction strategies to seriously improve your content

less is more 7 reduction strategies to create better content

There’s a serious quality problem in the content marketing world, and it’s only hurting marketers. Over the past several years, the value of content marketing has been heavily promoted and accepted, but people have come to misconstrue the tenets of a proper content strategy to emphasize content quantity over content quality. The reality is that both quantity and […]

Read More

The value of sponsored content: 4 tips to maximize ROI

the value of sponsored content

As Internet users become ever savvier, businesses are having to find more natural ways to advertise and market their value offerings. One of the best ways to do this is by sponsoring content. If you’re going to spend money on sponsored content, however, you need to ensure you’re getting the most out of it. Consumer […]

Read More

Visual content marketing 101: 5 ways to use visuals as the foundation of your content

5 unique ways to use visuals in your content

Visual content is a powerful way to make your content more engaging. Adding images to blog articles and social media posts are just a few proven ways to substantially boost engagement. While widely viewed as an add-on strategy meant to supplement or enhance written content, visual content marketing goes beyond simply including a stock photo in your blog or social media posts. […]

Read More

How to construct a killer landing page: 4 elements to incorporate for success

how to build a killer landing page

While there may not be a perfect formula for building a successful landing page, it is true that high converting pages typically share some basic elements. If you want to ensure success and garner positive results from your landing pages, then don’t forget to incorporate the following four important components into your landing page construction process: […]

Read More

5 blog post formats that will work in 2016

5 blog post formats that will work in 2016

Blogging undergoes changes from year to year, but rarely do you see classic blog post formats and structures go out of style. These stick around because they’re effective. This year, you’ll want to focus on certain formats, while ditching others. But because things change so quickly, it’s imperative that you avoid making costly mistakes that […]

Read More

4 examples when visual content wins over text content

4 examples when visual content is better than text content

It would be inaccurate to say that textual content is on the way out. After all, it’s hard to imagine a business world where text doesn’t hold weight in conveying messages and explaining value propositions. However, it’s clear that visual content is moving in and will stick around indefinitely. As a content marketer, it’s imperative […]

Read More

7 rules for scaling your content marketing strategy

7 rules for scaling your content marketing strategy

Content marketing is a theoretically great strategy for any business, but referring to it that way leads to a misconception that it’s a one-size-fits all strategy. Unfortunately, that simply isn’t the case. If you’re a large corporation with hundreds of employees and strong competitors in your field, you can’t get away with making one small […]

Read More

Email marketing best practices: what you need to know about spam and encryption

Email marketing best practices: what you need to know about spam and encryption

Email marketing best practices are essential because they are a very effective tool for reaching customers and converting leads. It’s also an important component of any customer retention initiative. But not every email marketing campaign is created equal. While it’s important to follow the rules outlined by the CAN-SPAM Act, adhering to the law is the […]

Read More

Content marketing for politicians: don’t underestimate its value!

Content marketing for politicians: don’t underestimate its value!

The average American voter is unaware of the pervasiveness of calculated marketing within political campaigning. However, as marketers, we’re extremely cognizant of just how much branding goes into campaigning efforts – at any level. And while there will always be a place for radio spots and television ads, the truth is that a healthy majority […]

Read More

5 keys to effectively use images that complement your blogging efforts

5 keys to effectively use images that complement your blogging efforts

While finding skilled writers and editors may be paramount to your content marketing efforts, it’s critical that you don’t forget about imagery and visual content. When it comes to positioning your blog as a premier source for quality content and ideas, images go a long way in pushing you to the top. The issue is […]

Read More

4 ways to use interactive content in marketing

4 ways to use interactive content in marketing

While there’s nothing wrong with standard text-based content, it’s important that businesses develop alternative methods for “spicing things up.” When used in conjunction with quality articles, blog posts, and website copy, interactive features can really enhance the entire content marketing campaign. The value of interactive content. Depending on who you ask, you’ll get different terminologies. […]

Read More


3 ways content marketers can use mobile to push content

3 ways content marketers can use mobile to push content

Content marketing – as an industry – is quickly migrating towards mobile devices. After all, that’s where users are reading and engaging with content. For the first time ever, the number of mobile-only internet users now exceeds desktop-only users. That means you can no longer ignore mobile, or look at it as a sub-segment of […]

Read More

4 ways to effortlessly incorporate video into existing content marketing

4 ways to effortlessly incorporate video into existing content marketing

As a business owner or marketer, you always have to be thinking about how you can improve and complement existing strategies by leveraging available technologies. In terms of content marketing in 2015, this means you should carefully consider video and how it fits into your current marketing plan. The value of video marketing The value […]

Read More