The Scoop.it Content Marketing Blog

How to get more return on investment from content

Articles by Larry Alton

Joining the Bandwagon: How to Craft DIY Content

Joining the bandwagon: how to craft DIY content

How many times have you encountered a problem or challenge in your own life and conducted a quick Google search to find a solution? If you’re like most, this is a daily occurrence.

From a business perspective, the rise of the self-service, DIY culture presents a unique opportunity to develop a carefully crafted content strategy that reaches your audience and moves them to action. Do you have a plan that allows you to capitalize on this trend?

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How to Develop an Internal Content Strategy That Engages Employees

how to develop an internal content strategy that engage employees

When you think about content, in terms of business, what sort of mediums and strategies come to mind? If you’re like most, your focus immediately shifts towards content marketing – things like blog posts, press releases, social media, and landing page optimization. But content isn’t always outwardly facing.

There’s a time and place for having an internal content strategy and your company shouldn’t ignore the role it could play in pushing your business forward

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How to Write for a Segmented Audience

How to Write for a Segmented Audience

Writing for a single target audience is a challenge for most writers. You have to get in tune with your audience’s perspectives, histories, values, wants, and needs, then choose a topic that suits them and adopt a tone they can relate to. Even if you’re used to writing for a particular niche, it’s still exhausting work.

So what happens when you want to target two different audience segments?

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The 10 do’s and don’ts of FAQ pages

The modern FAQ has evolved to become one of the most important pages of your site—both for new visitors and for returning customers. But if you’ve never created an FAQ page before, or if you don’t have a solid vision backing your FAQ strategy, the whole process can seem intimidating. While you may not be […]

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How are copywriting and content marketing different?

How do you distinguish between copywriting and content marketing? In your personal circles, you might use the terms interchangeably—in fact, many offices and professionals do. But in reality, they’re very different concepts—and if you want to make the most of either one, you need to know why it’s distinct from the other. Copywriting Copywriting is […]

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The 9 features of a perfect content writing environment

If you want to be a successful content marketer, you need to have the time, energy, and motivation to produce large volumes of high-quality work. Even the most naturally motivated writers may find themselves unable to move forward if they aren’t in an environment conducive to that production. Ideally, you’ll be able to find, in […]

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Rethinking content marketing in the age of big data

Every company today is collecting massive amounts of business data, but is this benefiting your content marketing strategy? Oftentimes, companies will spend hours pouring over the data they’ve collected only to come up with a few tidbits of information to enhance your content. That’s hardly worth the time and resources spent. If this sounds like […]

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4 types of blogs that gain traction

Thousands of blogs are launched every single month, yet only a few ever last more than a few weeks. Part of the reason the failure rate is so high in blogging is that people don’t give much forethought to what people want to read. As a result, nobody visits, the blogger gets frustrated, and things […]

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What’s the secret to developing content that stands out?

There’s more to being successful in online marketing than creating and publishing content. These are important steps in the process, but they don’t guarantee results. Everyone is publishing content these days and you have to fight for a portion of your customers’ dwindling attention span. Content clutter abounds Noisy is the only way to describe […]

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6 surprisingly simple ways to become a more confident writer

There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from someone else and share it with your audience, you may be falling prey to this dangerous trend. You may assume […]

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3 strategies for making your website’s content easier to consume

If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the most frequently overlooked elements is “readability.” How easy is it for your website visitors to find and read your content? […]

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4 unique ways to connect with customers through content

The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out and connect with customers. The question is, are you seizing the opportunities you have to create meaningful connections through custom […]

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How to create killer case studies that generate growth

Blogging plays a major role in content marketing. You need to regularly publish new blog posts to engage your audience and generate shares, backlinks, and SEO benefits. However, if you’re only focused on blogging, you’re missing out on a massive opportunity to enhance credibility with your audience. Specifically, you’re missing a chance to reap the […]

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5 signs your digital marketing strategy just isn’t working

You’ve been pouring money into your brand’s new digital marketing strategy for three months, six months, maybe even nine months…but where are the results? Are you seeing any tangible rewards? Just because you have a digital marketing strategy in place, doesn’t mean it’s working. This is a lesson many have to learn the hard way. […]

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6 unexpected ways you’ll benefit from writing content

Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and dozens of other benefits. However, the process of actually writing the content can also be beneficial for you—as a business […]

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The 10 qualities every content marketer must have

When most people think about content marketing, they think about the tangible (or semi-tangible) products of the campaign; they think about the articles, links, and engagements from users, and the resulting data that indicates whether or not the campaign was a success. And for the most part, this is a useful way to look at […]

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The 7 most harmful misconceptions about link building

7 most harmful misconceptions about link building

As online marketers, we aren’t just passive recipients and practitioners of online marketing trends and strategies. We’re active participants in the industry, helping to define and transform those trends. As a result, we have an implied responsibility to keep ourselves objective, which is increasingly difficult in a world where content is self-influential. All it takes […]

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