As Scoop.it turns two today, we are excited to share a great milestone: we’re only a few weeks away from reaching 100 million cumulated unique visitors on the platform! That’s right: 100 million different people have been to Scoop.it to discover the awesome content of our amazing community of curators. How much content you ask? Well, a few months ago we counted 50 million curated pieces.
Let’s start out by addressing the giant elephant in the room. Yes, brand journalism is one of the most recent buzzwords to have taken over the world of Internet and content marketing. A brand journalist has been defined in many ways; from “one who tells journalism-style stories about a company that make the reader want to know more,” to “one who records what happens to a brand in the world and creates communications that, over time, tell the story of the brand.”
Chances are, your startup or SMB is unlikely to find a specialized brand journalist, let alone one you can afford. This leaves most businesses between a rock and a hard place. How will you be able to supplement your traditional content marketing with brand journalism that tells interesting stories and keeps your audience interested?
I recently got back from some travels, and as I walked around Germany, Italy, and my hometown near Washington, DC., I could not help but think about my relationship with technology and how it has evolved throughout the years. Living in San Francisco and working in Silicon Valley, I often forget that other cities are not as inspired by technology. Not so long ago, I too did not quite comprehend how technology could and would change my life.
The Scoop.it platform has been a perpetual work in progress for the better part of two years. During that period, we’ve had lots of exciting accomplishments and releases, and it’s no secret that some features have remained hidden in the shadows.
As a part of the team working on building Scoop.it as the ultimate knowledge sharing hub, I like to think I know a thing or two about the product – and what fun is knowing things if you don’t get to share them?
In a world with more information than ever, figuring out how to use the brain to its fullest potential, as well as filling it with as much knowledge as possible, is the main focus of a vast amount of people in this world.
I’ve made it clear on many occasions that I believe in the importance of being a perpetual learner. One of the key activities associated with learning is exploring and understanding the way the human brain functions, and using the results of this to properly hack the critical thinking process. For example, did you know that something called a cognitive bias exists? This term refers to the tendency to think in certain ways.
The three little words “return on investment” may be the stuff of every marketers’ dreams or nightmares, depending on how their campaigns and initiatives are performing. Every company has limited resources and in order to justify continued expenses and expenditures, marketers are increasingly pressured to provide a reason, through excellent ROI, to keep or increase their budgets. In fact, nearly two-thirds of CMOs believe that ROI will be the principal measure of performance by 2015.
Here at Scoop.it, we have a set of values that we measure all of wins and defeats against. We ask ourselves — “does the spec for this release support our values and mission or are we just trying to be fancy,” or “was this decision made to further what we think is best for the community based on our own DNA?” And sometimes, that means making tough decisions. Continue reading
Sometimes you just have to get started to get done.
A simple Google search will probably net you millions of self-help articles about productivity. They’ll offer tips and techniques, life hacks, and specialized strategies designed to get you moving in the direction you need to go. Continue reading
You may be hardwired as an introvert or an extrovert. But don’t worry there are ways to change how our brains work.
Slodes of the talk Jason Miller gave at the Scoop.it #leancontent meetup on Sept. 25, 2013.
We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!