Plan your content marketing to set you up for success (2/6)

plan your content marketing to set you up for success

We’ve said it before and we’ll say it again: content marketing is an ongoing cycle that requires optimization at every phase in order to be successful. Effective content marketing is about managing the entire content marketing lifecycle– strategizing, planning, producing, promoting, analyzing and Continue reading

Email marketing automation 101: What’s the difference between MailChimp and HubSpot/Marketo?

email marketing automation mailchimp hubspot or marketo

You may be skeptical, but businesses should still be using email marketing to win new customers and maintain relationships with current customers. Email may seem like an oversaturated communication channel today, but email campaigns still nurture leads, increase sales, and Continue reading

Scoop.it’s content marketing & technology survey: what are your expectations from technology in 2016?

content marketing and technology survey

What are the biggest challenges you face today with content marketing? How much time and money do you invest in your content marketing efforts? Can technology help make you more efficient? These are all questions you’ve more than likely asked at one point Continue reading

Outsourcing content creation made simple: 5 [easy] ways to find the right freelancer

outsourcing content creation doesnt have to be hard if you do this

A long time ago, I managed up to 20 freelance writers at a time. They helped me create content for a series of niche websites. I learned a lot hiring them and working with them. If you’re struggling to create Continue reading

Visual content marketing 101: 5 ways to use visuals as the foundation of your content

5 unique ways to use visuals in your content

Visual content is a powerful way to make your content more engaging. Adding images to blog articles and social media posts are just a few proven ways to substantially boost engagement. While widely viewed as an add-on strategy meant to supplement or enhance written content, visual content Continue reading

How to use WordPress + Google Docs to help you collaborate more effectively on your blog

how to collaborate more effectively on your blog wordpress and google docs integration

Who writes directly in WordPress? Bloggers: Do you draft posts in WordPress or somewhere else first then import into wordpress? — Devesh Khanal (@deveshkhanal) January 28, 2016 Not many people it seems. Good content requires collaboration: drafting, comments, reviews, editing, Continue reading