Content & Community Management: The Perfect Pair

Two of the most up-and-coming job titles floating around the tech world these days are content marketer and community manager. My professional journey happened to start with one and lead to the a combination of the two, and I’m not alone.

As community managers, our job is to make sure that the community dedicated to the brand or product that we represent feels satisfied, proud, and willing to spread the word. Having a suite of content specifically dedicated to community management efforts can be more useful in this area than you may imagine.

I talked to a few top community managers to explore how they have integrated a content strategy with their community strategy and what they had to say was quite interesting. Continue reading

Using WordPress as an alternative to HubSpot?

“Recently we migrated our website so this time In this article we take a look at how to migrate a website from Hubspot to Wordpress.”

Source: blog.idrsolutions.com

Hesitating to pay the full price for HubSpot when Wordpress is essentially free? This article gives an interesting perspective on how you can actually migrate to Wordpress from HubSpot.

Should you migrate from HubSpot to Wordpress?

A few things are interesting to note: Continue reading

What you read: 2014

As 2014 comes to a close and we’re all getting ready to ring in 2015 with style, let’s take a look back at what you read on the Scoop.it blog over the last 12 months.

These are ten of our top performing posts from the last year – the ones you liked, shared, commented on, and maybe even learned a little from. Join me on this trip through 2014 via this blog and maybe you’ll find a hidden gem you didn’t even know existed. Continue reading

Scoop.it Secret Santa: 4 New Templates!

Happy holidays, Scoopiteers!

As you probably know, a few months ago we launched Scoop.it topic page templates in an effort to encourage personalization and of curated content. You have been experimenting with our first edition templates and making your topic pages look beautiful since then, and we want more!

Today, we’re excited to announce four more templates to be used on Scoop.it topic pages. And, that’s not all. One of them was designed by Scoopiteers Bang2Joom! Without further ado, here is your winning template, Fashion:

Continue reading

6 Email Marketing Secrets from Marketo

According to research performed earlier in 2014 by Gigaom and reported by eMarketer, email marketing is still the most commonly used method of digital marketing, with a whopping 86% of respondents claiming to use it. If that’s not enough, though, over half (59%) of B2B marketers surveyed by HubSpot say that email marketing is the most effective channel for generating revenue.

With this in mind, I’ve taken an extensive look at Marketo’s Email Lookbook 2014 with the goals of pulling secrets, tips, and email marketing best practices from each section of the report and sharing them in an easily digestible way. (To read the whole report, click here!) Continue reading

5 Top Trends Emerging From CMI’s 60 Content Marketing Predictions for 2015 eBook

It’s time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year.

Source: contentmarketinginstitute.com

What are the content marketing trends for next year? The Content Marketing Institute asked thought leaders around the world for their predictions and compiled that in this ebook. 

You can read mine above but there I encourage you to read the ebook for others as well. 

Jay Baer’s (slide 10) is particularly interesting: Continue reading

Scoop.it’s CEO speaks about algorithms, features, and the future

Today, we hosted our first Ask Me Anything with Scoop.it’s CEO Guillaume Decugis via Google Hangout and TweetChat at #ScoopitAMA.

As we recently introduced the new Smart Suggestion Engine (see http://sco.lt/9N7CV7), we had many questions focusing on this new feature including:

- What are the two coolest features of the new Scoop.it Suggestion Engine?
- Why did you decide to focus on improving the discovery tool?
- What was the progress of the suggestion like from the beginning?
- What does the algorithm behind the gold & silver badges look like?
- What’s the future of Scoop.it?

For those of you who missed it, check out the video:


Have more questions? Tweet them to us @scoopit #ScoopitAMA so we can address them next time. Continue reading

Content Marketing Hubs Will Take The Lead in 2015


SEO expert Jayson DeMers nails it with his content marketing predictions for the upcoming year.

In case you were wondering whether or not to take these predictions seriously, check out the post Jayson wrote last year around this time predicting the trends for 2014. Almost all of them proved to be true, with the small exception of the importance of Google+ due to SEO things like Authorship (which was discontinued a few months ago). Continue reading