Is social media the biggest business opportunity of our generation – or a complex scheme devised to take up all your time?
I’ll admit it can feel like the latter, but productive, efficient social media activity is possible. It happens every day. You can cover all your bases on the major social networks in just minutes.
I’ll give you the play-by-play tips to manage social media in 30 minutes below. Continue reading
“According to the experts, a blog will solve all your Internet woes. Blogging will increase your traffic, expand your audience, improve your engagement, position you as an authority, and allow you to shape the message in your space. So should you blog?” Continue reading
Content. Content. Content. There’s no denying the fact that content is the leader of the online marketing pact right now. Now don’t get me wrong. It’s important. But the truth of the matter is that content has always been what great marketing was built on. Package it up. Call it something new. Do what you want. But when it comes to succeeding online, your content is the cornerstone of your strategy.
Content Creation vs Curation
Cast your net out there and ask around. Some will tell you that you need to curate content. Others will tell you that you need to create content. Ask me and I’ll tell you that a solid content marketing strategy combines both creation and curation. And I’ll tell you why. But first, let’s look at the benefits of them individually. Continue reading
Content Marketing is the new SEO. To fully understand how SEO evolved and how content impacts it, here are 4 of the best pieces of content I’ve read on this topic (+ one from me): SEO: what it used to Continue reading
According to the Content Marketing Institute’s and MarketingProfs yearly survey on the state of content marketing, lack of time and lack of budget are among the top challenges B2B content marketers face. The other 2 challenges in the Top 4 are “producing enough content” and “producing the type of content that engages”.
In short: most B2B content marketers don’t have enough resources to both scale their content volume and maintain the required quality to generate ROI.
For the past 3 years, we’ve worked with top marketers, influencers, marketing software founders as well as our customers and users to define Lean Content Marketing as a set of best practices that make it possible for SMB marketers to generate positive ROI with limited resources and budgets. We’ve compiled our findings, experiment results, advice and best practices in the Lean Content Marketing Handbook for SMBs and today, I’d like to focus on the most effective practices that generate ROI. Continue reading
If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts.. Continue reading
Twitter has become a very busy place. As we’re collectively following more and more people, our Twitter timelines become more and more crowded. The consequence: less organic reach, lower engagement.
Last year, observing the same phenomenon, I wrote that social media publishing had to dramatically change to keep yielding results for professionals and marketers. This post, which followed Facebook’s own admission that organic reach was declining for pages, was one of the most resounding ones on our blog with many of our readers confirming this trend through their own experience. Our recommendation back then was simple: use a content hub for all your content – not just your blogs and created content but also your curated content. Bring your social traffic to it so that you can have engagement on your own turf and drive conversions.
This is still the best thing you can do to align your social media and your content marketing efforts and get results. But today, we’re adding a new way to drive engagement up by making sharing your curated content as an image effortless.
Here’s how. Continue reading
Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015.
Michael Brenner makes an interesting list of all the various creative talents you would need in an ideal Content Marketing team. But while there’s no denying that this would be a dream team, it’s anything but lean.
Editor’s note: at Scoop.it, we’re obsessed with how our customers use the platform and what improvements they make to their content process by using it. Here’s a time-saving Scoop.it hack by Joseph Rizzo, whose agency iNeo Marketing helps implement Marketing Technology.
As curators, we may have different objectives and different ways of pursuing those objectives, e.g., some curators scoop only the article without Insight, some focus almost entirely on Insight, hybrid of both, etc., etc. But there is something that is common to all curators…
Cutting down on the time to curate. Continue reading
Some marketers make “content marketing” interchangeable with content-marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again. Continue reading