The Lean Content Marketing Blog

How to get more return on investment from content

Weekdays or weekends? What’s the best time to send your emails

Just like ‘timing is important’ in comedy so is it in email marketing.
The email send time is one of the most important things to consider if you wish to get your emails opened. And the perfect combination of sending at the right time to the right consumer in the right frame of mind is what lies behind the success of any email marketing strategy.

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Rethinking content marketing in the age of big data

Every company today is collecting massive amounts of business data, but is this benefiting your content marketing strategy? Oftentimes, companies will spend hours pouring over the data they’ve collected only to come up with a few tidbits of information to enhance your content. That’s hardly worth the time and resources spent. If this sounds like […]

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The 4 most important things to remember when setting up experiential marketing

In an era when products are ordered with the click of a mouse button, customers still crave the in-person experience. There’s no substitute for being able to try a product, whether it’s at an event specifically dedicated to brand immersion or an engaging experience as part of a larger event, like a trade show or […]

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6 ways to skyrocket your ROI with content marketing automation

Content marketing is hard – it’s definitely much more than hitting “publish” after creating a good piece of content, and wait for things to magically happen. Content marketing is a methodology, and it’s truly rewarding when done right.  That being said, too many marketers still struggle with content marketing (only 30% of them feel they’re […]

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5 habits that inspire creative thinking

As aspiring innovators and thought leaders, people like me are always trying to remove the limits of our thinking—dreaming up new ways to hack our brain to invent unique perspectives that will improve our business, our life, and the world. While some people are just born beautiful freaks, others (like me) have to discover and […]

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4 types of blogs that gain traction

Thousands of blogs are launched every single month, yet only a few ever last more than a few weeks. Part of the reason the failure rate is so high in blogging is that people don’t give much forethought to what people want to read. As a result, nobody visits, the blogger gets frustrated, and things […]

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Chatbots: How are they helping to improve marketing?

Messaging services have been revolutionary for businesses looking to improve their services and streamline communication with potential customers. While we have been experimenting with artificial intelligence since the mid-1960s, today’s chatbots aren’t just good for answering questions, bots have also played a significant role in retaining important data regarding user activity. Today, more businesses have […]

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3 ways to get the most out of your blog content

A recent study from HubSpot.com reported that 60% of marketers say blog content creation is their top inbound marketing priority. And yet, for those of us just starting out, the goals of blog content remain nebulous. It’s often said that content blogging has different goals than traditional advertising. But if that’s true, then how is it […]

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Essential tips for consistent content marketing success

Content marketing is not dead; it is one of the most effective strategies you can implement. According to some estimates, 60% of marketers create at least one piece of content each day while 57% reported custom content is their top marketing priority. What’s more, content marketing costs 62% less than traditional marketing but generates 3 times […]

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4 options for managing your subscriptions better right now

There’s no denying that most sales teams have a messy (at best) approach for managing subscriptions. However, subscriptions are the bread and butter of many sales teams—even though they’re often taken for granted. Once you get a subscription from a customer, it’s easy to count on that regular income. You might even get a few subscriptions […]

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What’s the secret to developing content that stands out?

There’s more to being successful in online marketing than creating and publishing content. These are important steps in the process, but they don’t guarantee results. Everyone is publishing content these days and you have to fight for a portion of your customers’ dwindling attention span. Content clutter abounds Noisy is the only way to describe […]

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The 5 crucial steps to measure content performance

Is your content marketing really effective? Here’s the truth: most marketers are unable to answer that question. Yes, 56% of them admit either failing or lacking clarity on whether they are successful or not. Why? Because measuring the ROI of content marketing has never been an easy task. Yet analyzing your content efforts is vital […]

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5 content marketing apps that will grow your productivity

Online marketing goes viral and it requires a lot of valuable content. When it comes to creating this content online, there are plenty of options to help you manage it quicker – do your graphs vivid, tables comprehensible, infographics – vocal. With target audiences of businesses shifting online and getting more and more educated, top-notch […]

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Beyond excel: modernize your content marketing

Excel is undoubtedly an extremely useful product. Everyone uses it. It can help you organize and analyze data, map out your quarterly achievements, and keep track of important statistics. But excel alone is not sufficient for strategic content marketing. A shockingly high number of marketers still use excel as their primary content marketing organizational tool. […]

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Build your content marketing machine for effective lead generation

In our last webinar, we provided techniques and tools to help you design an effective, high-converting content strategy. If you missed it and got 20 minutes spare time, you can catch up and watch the replay here. Even though a documented content marketing strategy is the #2 key success factor for B2B marketers (according to the […]

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A 5-step blueprint for lead generation through content marketing – Podcast series

Want to finally generate leads from content marketing? You’re in good hands! Content marketing, when done properly, gives birth to leads. And it’s proven! According to a study by Impactbnd, “B2B marketers who use blogs generate 67% more leads per month than those who do not.” Yet, many marketers still don’t believe content works for […]

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