The Lean Content Marketing Blog

How to get more return on investment from content

content curation

How to get started with content marketing – and succeed

how-to-get-started-with-content-marketing-and-succeed-scoop-it-final

If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume your marketing “team” is one person. We figure your budget is more garage band than Fortune 500. And we understand […]

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15 actionable tips to be a more efficient content marketer

15 actionable tips to be a more efficient content marketer

Got marketer’s overwhelm? Boy, are you not alone. While we’re living in one of the best times ever to work in marketing, everything about it is evolving fast. There’s content to create, audiences to build, a new social media platform every year (or more) and a dozen different skills and software applications to master. While […]

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How to make blogging, social media and email marketing work together

How to make blogging, social media and email marketing work together

Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough results. And you’ve got this sneaking suspicion that there’s got to be an easier way. Good news: there is. You’re […]

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How to find highly-shareable content for your social media accounts

How to find highly-shareable content for your social media accounts

Struggling to find highly-shareable content for your social media accounts? You’re not alone. But it’s way easier than you think – once you know where to look. Here are five easy, proven techniques to find top-notch content your audience will love. 1. Curate With aggregated curation tools Curation tools like Scoop.it can be set up to […]

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5 easy ways to curate content on your blog

5 easy ways to curate content on your blog

Content curation is a bit of an art form, and takes some time to perfect. But once you’ve figured out a strategy that works, you’ll have a process in place for regularly finding, compiling and editorializing content your audience will love!

Where to source content for curation

In order to curate content, you first need to find it. The net is teeming with information ripe for curation, but the challenge is finding relevant content in a timely manner.

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5 critical SEO tips to curate content like a king

5 critical SEO tips to curate content like a king

When you curate content the right way, you should never get in trouble with Google or your readers. In fact, it should do just the opposite: improve your search rankings and delight your readers and followers.

One common misconception about content curation is that it’s simply reposting entire pages of other people’s content on your own site. But let me be clear: this is not curation.

So, what is content curation? While there is some variance among definitions, I like how marketing expert Heidi Cohen defines it: “Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject.”

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Report: 76% of Professionals Using Curation Saw an Impact on Business Goals

During the first quarter of 2014, Scoop.it conducted a survey of over 1,500 professionals who had been using content curation as a part of their content marketing strategy over the previous year. While it’s old news that more marketers are turning to content marketing and curation & making more space in their strategies for both, we wanted to find out what actually happened once these marketers had taken the proverbial leap.

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6 Facts About Content Curation and SEO You May Not Know

If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation?

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Where content curation traffic comes from and 4 ways to increase yours

Content curation is not just collecting, it’s also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we’ve been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation.

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Interest-based Content Curation Publishing: the cure for Content Shock?

In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock. With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.

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2013: What You Read

Ahh, December. The best time of year for bloggers. The one month at the end of every year where we take the time to look back over the last 11 and – you guessed it – make lots of lists. Lists of fails and lists of wins, lists of bests and lists of worsts.

As Buzzfeed has certainly proven, everyone loves a list. Lists are easy to write, easy to read, and extremely shareable (hello, #leancontent!). But, what makes a list even more exciting is objectivity. I’m sure my list of the best albums of 2013 would be extremely different than my dad’s. There’s one thing that doesn’t lie, though, and that’s numbers. That’s why I decided to make an end of the year list based on your opinions, rather than my own. Take a look back, re-enjoy the 6 top posts from the Scoop.it blog from this year, re-share them, and if you happen to be inspired, start writing your very own post for us for 2014!

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How to Turn Your Brand Into a Media


This is a talk that I gave at LeWeb 2013 and at the Cristal Festival in December.

While we’ve now seen the power of brand content, it remains very hard for even the largest brands to implement successfully. In addition, it doesn’t solve the question of how to engage an audience on a daily basis. To do so, brands have to become media.

But how?

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