It’s no secret that content marketing and influencer marketing are two peas in a pod. Influencers can get your content in front of the right people and inspire their loyal followers to fall in love…
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Google is a great tool. But it has its limitations. Like when you’re tired of doing keyword searches for content to share with your audience. You want to find the good stuff, but not the…
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Email marketing best practices are essential because they are a very effective tool for reaching customers and converting leads. It’s also an important component of any customer retention initiative. But not every email marketing campaign is…
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Busy professionals seem to always feel that there aren’t enough hours in a day to get things done. It can be easy to put your content marketing efforts off until a day when you’ll have…
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Content marketing has a lot of moving parts. The good thing is there are a thousand ways to customize it, re-imagine it, and gain an edge on our competitors. The downside? It’s a lot to manage.
Fortunately, marketers today are way luckier than the marketers of yesteryear. We’ve got computers! We’ve got a thousand tools to create, manage and promote our content with.
The trick is to manage all those tools and the work they facilitate as nimbly and effectively as possible. This is why you need a content marketing software. You need one unifying tool or system to manage all the moving parts. Otherwise you’re working with a patchwork of systems, constantly trying to fill in the gaps between them.
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The average American voter is unaware of the pervasiveness of calculated marketing within political campaigning. However, as marketers, we’re extremely cognizant of just how much branding goes into campaigning efforts – at any level. And…
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Creating engaging content is the biggest challenge content marketers face. It beats out time constraints, limited budgets and even staffing challenges. That’s why we’re all constantly looking for ways to make content development easier. And…
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Never tried content curation? Not sure it could work for your business? Then this is the post for you. A beginner’s guide to content curation First things first: What is content curation? It can be…
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Achieving high engagement levels — and lifting them even higher — is one of the biggest challenges to operating a successful online community. How to keep community members active and engaged received a lot of…
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Do you ever wonder how some people come up with great content consistently, with no struggles? I used to. I often found myself shuffling the topics in my sparkfile, trying to pick the one to…
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Imagine: You spend a year building a relationship with a high-value client. On the day you’re set to close on a huge deal, you walk into the conference room… and start explaining what your company…
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Can you make money from social media? Absolutely! If you understand the process. How to build a profitable social media presence using the PRISM strategy In this post we are going to show you how…
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While finding skilled writers and editors may be paramount to your content marketing efforts, it’s critical that you don’t forget about imagery and visual content. When it comes to positioning your blog as a premier…
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The days of easy marketing are over. You can no longer just buy a few ad spots and get results. Customers and clients today expect more. To get in front of them and get them…
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While there’s nothing wrong with standard text-based content, it’s important that businesses develop alternative methods for “spicing things up.” When used in conjunction with quality articles, blog posts, and website copy, interactive features can really…
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Last editions: #1: The best content marketing tools for the research phase. #2: The best content marketing tools for the creation phase. #3: The best content marketing tools for the optimization phase. #4: The best content marketing tools for…
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Hi everyone, We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. And in extra, get the list of the best tools for the publishing phase…
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Last editions: #1: The best content marketing tools for the research phase. #2: The best content marketing tools for the creation phase. #3: The best content marketing tools for the optimization phase. #4: The best content marketing tools for…
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Link baiting is a hot topic in the field of Search Engine Optimization. SEO consultants are all asking the same question: how can we create web content that will naturally be shared by as many…
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Last editions: #1: The best content marketing tools for the research phase. #2: The best content marketing tools for the creation phase. #3: The best content marketing tools for the optimization phase. We mentioned how much content marketing…
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Business practices are always changing and updating themselves as different socio-economic, political, and technological climates wax and wane with the changing world, but there are some traditions we were sure would be around forever. A stable corporate hierarchy, a regular workweek, using celebrities to help us market products. (This seemed like convention that would be around forever; tried and true and time-tested.) However, the way things are going, it seems even the celebrity will be joining the pencil-skirted secretaries and prized corner offices of yore. It used to be that a person picked a profession, joined a company, worked 45 years in that same company, collected the gold watch, and then retired, played golf, and vacationed with the wife (it usually was the man who did this, remember) until they died. To make sure your business isn’t a cliché, or stuck in the past, consider these five business practices that have become obsolete– seemingly overnight.
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Last editions: The best content marketing tools for the research phase. The best content marketing tools for the creation phase. We mentioned how much content marketing is an opportunity to build an audience in an authentic…
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Your content has a lot of competition. That’s a big challenge, but there’s a hidden opportunity there, too. With just a little bit of research you can find out how any piece of content performed….
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Content marketing – as an industry – is quickly migrating towards mobile devices. After all, that’s where users are reading and engaging with content. For the first time ever, the number of mobile-only internet users…
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Last week we listed the best content marketing tools for the research phase, first phase of your content marketing cycle.
We mentioned how much content marketing is an opportunity to build an audience in an authentic way, if you’re willing to invest the time to do things right.
Some carefully chosen content marketing software definitely help. To give you the specifics on how it could help and which pieces of software might help, we’ve put together this series of walk-throughs of all the basic functions and tasks required for content marketing, plus which pieces of software to use for each function.
This doesn’t include every piece of software you could use. But it does include the heavy hitters and the most popular tools.
I hope it gives you some ideas for how to better use software in your content marketing. Excel and whiteboards and notepads are all great tools, but we probably shouldn’t be running an entire content marketing department with them.
This week, we’ll go over the best content marketing tools to help you in your creation phase.
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As a business owner or marketer, you always have to be thinking about how you can improve and complement existing strategies by leveraging available technologies. In terms of content marketing in 2015, this means you…
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Content marketing has a lot going for it. It’s 63% less expensive than traditional advertising. It’s an opportunity to build an audience in an authentic way. But it does require quite a bit of work and management if you want to see results.
These are the 6 phases of content marketing:
This week, we’ll go over the best content marketing tools to help you in your research phase.
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We are visual creatures. Our brains process images 60,000 times faster than text. And while we retain only 10% of what we hear and 20% of what we read, we remember 80% of what we…
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The marketing definition of conversion is “get the prospect to take action.”
How do you get someone to take the action you want? You need to make them comfortable.
Marketers are hard to trust, right? We brought it on ourselves because we were “full of it” for decades. Or, at least, we were full of ourselves.
So when a potential buyer arrives in your marketing den for the first time, they’re not exactly in a hurry to proceed to the bedroom. Or relax into a chair.
At best, they’re curious. Realistically, they’re anxious. And usually, they do just the opposite of what you want. They leave.
Why? Discomfort. It’s the almighty conversion killer—the meanest mutha’ in marketing.
So here’s what I propose: drop the transformation ambition and aim a wee-bit lower. Aim to overcome the causes of discomfort. You need to craft your content to put prospects in their comfort zone.
Who’s in charge of the comfort zone?
The copywriter is the chief conversion officer.
The copywriter’s output must seal the deal or at least write something compelling—and comforting—enough to start some sort of relationship.
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Content marketing is often proclaimed to be one of the most valuable, effective marketing strategies available. But there’s a critical caveat to that description; people have to read your content for it to be valuable in any way. Of course, content comes in many forms—when I say “read” what I actually mean is “consume”. A person would need to read an article in the same way they would need to watch a video or listen to an interview—the point is, if a person isn’t engaging with your material, your material isn’t worth anything. So why people aren’t reading your content?
There are several potential reasons that could prevent someone from reading your material, and learning to prevent or mitigate those reasons can help you improve your readership (and therefore your entire content campaign). Pay special attention to these seven potential reasons, which I have found to be some of the most common and most devastating.
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