It’s 2015: you’ve probably sent a Tweet in your lifetime. You know all about Snapchat, and you’ve even lost a few hours to Instagram. But does that make you a social media guru? Of course not—unless you consider your 13-year-old niece a guru.
So how are you expected to out social-media half the U.S. teen population, and create a winning strategy you can be really proud of?
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“A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.”
Source: blog.marketo.com
Last year, one of our most successful blog post was titled: “Social Media Publishing Is Dead (as we know it)“. Its premise was that because of declining organic reach for brands and pages on Facebook (that the company was open about and that in fact is impacting all other social networks), social media could no longer be considered as a standalone publishing activity.
What do we mean by that?
Historically, many brands and companies have considered their Facebook, LinkedIn or Google+ pages as some form of web pages they could maintain by publishing content to it and generate engagement, independently of their main website. Community Managers who were independent from Content Strategists were managing these pages with different objectives than the ones being defined for the company’s Content Strategy.
This doesn’t work any more as many now agree, including Guy Kawasaki, the well-known evangelist and author of the Art of Social Media.
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Everyone knows that social media is the “it” thing to do nowadays: consumers,businesses, and marketing consultants are all reaping the rewards of social media involvement. But companies large and small are finding multitudes of other ways to engage customers socially, and drive traffic and convert leads into sales.
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This is a guest post from our friends at Tackk.
Social media needs no introduction. Although initially created for personal use, social media is particularly important for many business marketing strategies. The social content your business creates gives your business a personality, creditability, and most importantly, expertise in your area. Here are some one-liners to use on your Facebook and Twitter accounts to show you know your stuff:
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Every day, there are more than 500 million tweets sent out onto Twitter. Approximately 30 billion pieces of content are shared on Facebook each month. On a social networking website that has loads of traffic, how do you attract attention?
Read MoreSocial media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Source: www.slideshare.net
Mark Schaefer has a great point: we often confuse the means with the end.
In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead – as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.
So how can you convert your social media activity to make it count towards your goals?
One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business.
Read MoreSocial Media engagement does not only happen on the social network itself.
Ask yourself the question: what’s better for you? That someone likes one of your picture on Facebook or that she subscribes to your blog’s newsletter?
As a social media manager, you’re probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there’s an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain.
Noah Brier, the co-founder of Percolate, took to the stage this morning at Social Media Week NYC to give a broader perspective on the process that goes into content marketing process and tap into the ideal mindset of a brand content creator.
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Calling all New Yorkers!
After last year’s Social Media Week New York trip, where we met tons of awesome people, spent time talking about Scoop.it, curation, and the future of social, and learned more than we ever could have imagined learning in a five-day span, we’re ready for more!
If you are a private citizen with no business concern at all, then there is no great need for you to be on social media. The main reason that many private citizens are on it is because it is fun. You get to communicate with your friends and complete strangers. It is also loaded with brand new content every day, including content that your friends and family have posted. It allows people to see family photographs that were uploaded by distant relatives. It also allows you to share things between friends that will make them laugh. If however you are running a website, blog, business, or all three, then it is vitally important that you are on social media.
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Social media has been changing recently with the advent of cool new curation tools like us and RebelMouse, all of which extend the life of your social content by significant margins. With this in mind, tweets and other posts that are simply headlines with a link are no longer good enough. As social media continues to morph, you need to think about social like you think about SEO — optimized for clicking. A million retweets don’t count for much if no one ever actually interacts with your brand. As you create positioning for your social content, consider these new Social Calls-to-Action, or SCTAs.
Read MoreMarketers want their community to produce content without losing control and getting lost in the “user-generated” madness. So, most marketers default to containing the conversation risking the brand’s authenticity. Now, there’s a better way to leverage community contributed content for building brand reputation and engagement. This scalable, simple and effective social media strategy has been created, tested and proven not by a fancy digital media agency in New York City, but by Thomas Listerman, Director of e-Communications, from the University of San Francisco.
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Studies have shown that our brain reacts positively to our content being “liked” or shared on social media. Social gratitude, and notoriety among a peer group, are really the only reasons individuals post content to social media. If no one likes your post, it even can bring you down, or make you feel like no one cares. This is especially prevalent among the youth, with 52% of the teenage Facebook users of the iGeneration (born in the 1990s) clicking “like” daily or even several times a day. Generation Y were a close second with 45% daily “like” clicks, followed closely by 32% of Gen Xers and 24% of Baby Boomers.
Read MoreSlodes of the talk Jason Miller gave at the Scoop.it #leancontent meetup on Sept. 25, 2013.
We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!
See on www.slideshare.net
Read MoreRead MoreWeb platforms may one day catch up to traditional institutions like the Library of Congress in their ability to collect and organize millions of documents, according to an infographic by content curation platform Scoop.it.
Social media has had an impact on both business and people’s personal and private life. The impact on business is not as massive as many people assume, but this does not mean that many businesses have not adopted social media, as it is a free resource after all. Here are a few things that social media has taught us all.
Read MoreRead MoreFor this article, I wanted to dig out the lesser known tips and tricks for you to make your blogging and social media strategy work.
Be gone, irritating chain email about a fake virus scare that your head of HR sent out! Away, pictures of a random offsite meeting that no one actually cares about! Never again will your inbox show 298324 because everyone replied all on a staff-wide email about break room etiquette.
Read MoreThe challenge [for social networks] is to create something of permanent value for the community, to offer more than a temporary spotlight.
Austin Powell comes back on PaidContent the recent announcement by Tumblr to shut down Sotryboard and lay off the editorial team that was highlighting and curating Tumblr’s best content.
He makes a point that it’s been extremely hard for most social networks – with the notable exception of LinkedIn with its influencer program – to add value by curating its users’ best content.
I wonder whether that’s actually such a big deal.
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NOTE: Eric is talking about the non-profit sector, but these rules apply seamlessly to for-profit operations, personal brands, and enthusiasts.
There are currently around 1.5 million non-profits registered in the US alone, with total contributions amounting to just under $300 billion. But while many charitable organizations do spend more than 66% of a donation on their actual mission, it is a rare case. Perhaps more importantly, donors have very little control over their money and how it gets used, or to what end.
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We are more than just shoes! Zappos is a service company that just happens to sell ________. These are two statements that sit at the core of everything Zappos is, and guide Zappos as a company that continues to innovate. As the Social Community Manager of Zappos, I want that answer to be clothing, fashion, snowboards, footwear, cookware, bedding, and so much more. But Zappos is typically associated with 2 things: Footwear and great customer service.
Read More2012 was quite the year for social media blunders. From American Apparrel offering a 20% coupon to help the victims of Hurricane Sandy deal with their “boredom,” to #McDStories to the worst hijacked hashtags, some brands proved that they need more than a few tips.
It’s time to be frank. Here are 7 ways to make yourself look terrible on social media. (Pro tip: you’re not supposed to do them.)
See on www.businessinsider.com
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Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers. Drucker said the key to improving the productivity of the knowledge worker is to allow them the freedom to innovate, learn and grow.
The knowledge worker is now the professional of today who uses Social Media and the Web to enhance his productivity, reach new customers or clients, conduct research and more. So which social network do today’s knowledge workers use?
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Social Media is easy. But only in theory.
When you get down to the practical things Social Media requires, you realize that a lot of them take time, require some special skills or are simply too complex to bother. While blogging and social networks have now been around for years, the truth is that for a lot of people, using Social Media in a professional way is still anything but a no-brainer; whether your job consists of running a business, pitching new customers, fundraising for a cause, educating students or coaching clients, it usually takes a good 100% of your time, so how can you “do Social Media” on top of that?
The key to solve this includes working on smarter workflows. At Scoop.it, for instance, we realized that having a suggestion engine combined with a bookmarklet for 1-click publishing greatly helped our users. And by adding features like the connections to the social networks they wanted or the ability to rescoop one another’s content, we have taken – and continue to take – steps towards making the whole Social Media Publishing workflow much simpler.
HootSuite is another company that has worked extensively on this workflow problem. By combining monitoring and cross-posting, they’ve built one of the most popular Social Media platforms to date with millions of professional users.
We’re therefore thrilled to be partnering with HootSuite today and to introduce the Scoop.it App for HootSuite. From now on, HootSuite users can combine the powerful stream layout that enables them to monitor various sources of content at once with Scoop.it’s easy content curation capabilities. This means more relevant content but also more visibility for this content when it’s published to your Scoop.it pages, whose topic-centric nature drives on average 3 clicks per visitor and greater discovery from Social and Search. Scoopiteers who already leverage topic-centric content curation to develop their visibility online can now diversify their sources of content by using HootSuite to monitor various content streams, including the topics they follow on Scoop.it or some specific Scoop.it searches to closely monitor their interests.
These are the slides of my talk at the Social Media for Non-Profits conference in San Francisco today.
1. Why does Content Curation matter for marketers?
2. 7 Best practices for Content Curation
3. And great examples of NPO’s effectively using Content Curation.
Part #3 is specific to NPO’s (but might be inspiring to any Content Curator) but #1 and #2 are generic for all Content Marketers.
Photo by JD Lasica – Thanks!
See on www.slideshare.net
In the guest post published by Jeff Bullas‘ blog, Intervistato.com’s Maria Petrescu interviews Scoop.it’s co-founder Marc Rougier after giving her own insights on why curation is a much needed trend.
“Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks.” she writes.
She comes back with Marc on the background behind Scoop.it: “The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests.”
Plus other interesting insights and a video of the interview. Check it out!
See on www.jeffbullas.com
“Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans.” Erin Griffith reports on Pandodaily.
Some will argue that Google is not that bad but the point isn’t there.
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We were thriled this morning to learn we made it to the #1 spot of SocialBrite.org’s JD Lasica list of top tools for Content Curation. If you don’t know JD’s work yet, we encourage you to check it out as he’s one of the most respected experts on Social Media.
