4 types of blogs that gain traction
Thousands of blogs are launched every single month, yet only a few ever last more than a few weeks. Part of the reason the failure rate is so high in blogging is that people don’t…
Read MoreSearch Results for social
6 marketing services every startup should be using
The time to launch your startup is now. Over $15 billion in venture capital was invested into startups in the second quarter of 2016 alone. There’s never been so much money pumped into the startup ecosystem, and…
Read MoreHow to improve your business writing skills
Even if we aren’t “writers”, we all write a lot a work. We read a lot of other people’s writing, too. Emails, memos, reports. PowerPoint slides and social media posts count, too. If that writing…
Read MoreA guide to creating and monetizing your first online course
Online courses are more popular than ever before. But what few on the outside know is just how profitable they can be for the brands and entrepreneurs producing them. If you’re looking for a new…
Read MoreChatbots: How are they helping to improve marketing?
Messaging services have been revolutionary for businesses looking to improve their services and streamline communication with potential customers. While we have been experimenting with artificial intelligence since the mid-1960s, today’s chatbots aren’t just good for…
Read MoreEssential tips for consistent content marketing success
Content marketing is not dead; it is one of the most effective strategies you can implement. According to some estimates, 60% of marketers create at least one piece of content each day while 57% reported custom…
Read More5 content curation examples so good they’ll make you jealous
You know how “a picture is both a thousand words”, right?Well, sometimes just showing an example is the best way to illustrate an idea.In that spirit, it seemed about time for a round up of…
Read MoreWhat’s the secret to developing content that stands out?
There’s more to being successful in online marketing than creating and publishing content. These are important steps in the process, but they don’t guarantee results. Everyone is publishing content these days and you have to…
Read MoreHow to maximize content exposure without watering down your message
It’s not always easy to create a piece of content that reflects well on your brand and resonates with your target audience. So when you’re able to create content like this, you want to make…
Read MoreHere’s why you should consider a career in content marketing
You are looking for a job or you have just started your career path? You should definitely pay attention to the industry of content marketing, where the number of vacancies grew by 350% during just the last year?
Read More5 content marketing apps that will grow your productivity
Online marketing goes viral and it requires a lot of valuable content. When it comes to creating this content online, there are plenty of options to help you manage it quicker – do your graphs…
Read MoreBeyond excel: modernize your content marketing
Excel is undoubtedly an extremely useful product. Everyone uses it. It can help you organize and analyze data, map out your quarterly achievements, and keep track of important statistics. But excel alone is not sufficient…
Read MoreHow to organize a workflow that keeps content marketing on track
A well-planned workflow is crucial to keeping your content marketing efforts on track and ensuring that you meet your goals. You may often find that you are receiving content late from your team, that it’s…
Read MoreHollywood storytelling techniques every content marketer should know
Let me tell you about Suzie McQueue. She’s a successful content marketing manager. There are a couple of ways I can tell you about Suzie. I could show you a graph, like this: Or…
Read MoreDoes your audience actually want to read the content you’re producing?
It’s one thing to think you know what your audience wants to read. It’s another to actually take the time to figure out what they want and strategically craft content around these cravings. Are you…
Read More6 surprisingly simple ways to become a more confident writer
There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from…
Read MoreCan content marketing increase your website’s conversion rate?
You know content marketing can bring your site more traffic. But could it actually improve the conversion rate of that traffic? Yes. And there’s quite a lot of evidence to prove it. But it’s not…
Read MoreTeasing content: how leading readers on can produce big results
Nobody likes a tease in real life, but it can be quite powerful in the world of digital marketing. By teasing content, you can ignite curiosity and draw people in who otherwise wouldn’t give your…
Read MoreHow to assemble a killer content team
So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for…
Read MoreThis is what to do before and after you hit “Publish”
A blogger’s job is much more than just writing. If you only write and post, there’s a chance nobody will see your content. Your blog is a tool to help you accomplish a goal. Whether…
Read MoreOur best content marketing articles, Q1 2017
It’s already the end of the quarter! Let’s have a quick look at our top 5 content marketing articles written in the last 3 months. Let us know if you like them in the comments!…
Read MoreHow to create actionable content that has practical value
Sometimes all you need to do is spend some time on social media studying what people are sharing to get an idea of what type of content currently works best online. What you’ll discover is…
Read MoreContent curation for agencies – how to get started
When a business hires a marketing agency, they are only interested in one thing: results. Whether it be more leads, better SEO, more traffic, or improved social engagement, agencies can offer these businesses peace-of-mind when…
Read MoreHere’s how I get my weekly content inspiration (in a few minutes)
Finding relevant content inspiration can be a true struggle for marketers, most certainly because of the huge amount of content created everyday – and this is not going to decrease anytime soon! Have you ever felt…
Read More4 hard truths nobody will tell you about content marketing
Today content has acquired all features of commodities. People demand and seek it everyday. We consume information in such an amount that blogging has become as popular as drinking coffee at Starbucks. However, only professionals…
Read MoreChoosing the best format for your next content piece
If you’ve been using content marketing for any length of time, then you’re probably knee-deep in a solid scheduling routine. As you’ve learned, article posts are effective in generating leads and sending people to other…
Read More[Success story] The Photo Academy: How content marketing can inspire, educate, and speed up the decision-making process
A few weeks ago, we caught up with Thephotoacedemy.com, one of our clients who implemented Scoop.it Content Director last summer. That was the perfect opportunity to have a complete feedback on their use of our…
Read MoreHeadlines matter. Here’s how to get yours right.
How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask…
Read More3 strategies for making your website’s content easier to consume
If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the…
Read MoreHow to grow your email list faster with lead magnets
Most of your first-time website visitors leave without buying. And few come back. You’d think what you just read would be a setup to deliver a lesson on how to make your website better. It’s…
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