SEO may be one of the biggest buzzwords of the decade, but what is it and why does it matter? SEO, also known as Search Engine Optimization, has become a critical component to the way that companies do business on the Internet. This guide will help you understand the definition of SEO, why it matters and how you can measure it in terms of your own business.
Read MoreIn this talk, Mark Burgess brings to our attention how employees, through social media, are changing how companies market to, and engage with, customers and prospects. With the transparency and opportunity for personal connections that social media offers, pushing fabricated, unauthentic sales pitches doesn’t work anymore. Instead, we are witnessing the rise of the social employee who creates a win/win proposition by leveraging their personal brands to build trust and increase the digital “surface area” of the brands for which they work. The result is nothing short of a revolution.
Source: www.youtube.com
“Employees are the brand at IBM” said IBM’s Ethan McCarty. But isn’t it true in a lot of companies?
Are your employees thought leaders then? Or rather, what are you doing to develop – and show – their thought leadership?
As Burgess develops in his talk, there is a clear synergy between developing employees into thought leaders and building the corporate brand.
But how can this be achieved?
As shown in this topic, thought leadership is highly connected to knowledge. Empowering employees to share their knowledge easily and in an engaging and rewarding way therefore becomes critical:
– easily because they don’t have (much) time,
– engaging because they won’t do it if it’s not impacting,
– rewarding because that’s what’s in it for them.
Aggregating, promoting and spreading that knowledge through collaborative content hubs like the ones Scoop.it Enterprise offers that show the collective curation work of your brand’s employees is one of the most efficient ways to promote your brand: by promoting them.
A win-win deal for all.
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Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.
Source: www.toprankblog.com
When I started to publish content, I felt frustrated that it didn’t have the impact I wanted. I had spent hours, sometimes day on trying to get thoughts, data and examples together and when hitting publish, the post only lasted for a few minutes before being drowned in the social media flow.
Several techniques like the ones Lee Odden mentions here addressing just that and prevents your content from “melting like wet snow as soon as it hits the ground“.
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“Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis? If you answered NO to any or all of these questions, you’re not alone.”
Social Media engagement does not only happen on the social network itself.
Ask yourself the question: what’s better for you? That someone likes one of your picture on Facebook or that she subscribes to your blog’s newsletter?
Why I’ve decided to stop taking “content” gigs and other journalists should, too.
According to Forrester, 74% of consumers prefer to receive commercial communications via email. In a world of social conversations, that powerful stat supports that email marketing can still be a huge asset in your marketing campaigns. No matter what industry you’re marketing to, if you’re sending emails, you better be doing it well.
Check out this list of email one-liners [broken out by industry] that can drastically impact your email campaigns.
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Social media needs to be part of an overall sales and marketing strategy that includes your website, not something that is isolated from everything else you do to promote your business. It isn’t a one hit wonder that will magically drive people to your business.
Source: socialmediatoday.com
Sue Cockburn makes a great point on SocialMediaToday; and one that I’ve often seen underestimated: just like in ancient Rome, all your social media roads should lead to the center of your online presence, aka your website (as a matter of fact, I was highlighting it myself in a talk last week).
As she pointed out, one of the reasons for this is certainly the hype on social media (and its apparent simplicity).
With the Scoop.it team, we’ve been trying to identify the other reasons explaining that by observing many companies – small or large – implementing their content strategy:
– small businesses are often finding it difficult to…
Read MoreSource: www.slideshare.net
These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View.
Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out.
My talk was thus on how to relieve that stress…
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This intensive guide created by Vocus was inspired by Mark Schaefer’s infamous Content Shock theory of a few months back. He essentially states that soon, there will be too much content for anyone to stand out and that marketers need to start taking actions to combat this unfavorable outcome sooner than later.
I’d recommend content marketers to read this entire guide and note some of the tips inside, but here are a few of the key takeaways worth noting.
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Whether you’re a freelancer fresh out of college or a Pulitzer-winning pro, you should be curating content.
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“We all want content marketing results, but they can be hard to get without the right SEO tools. Here is a list containing 27 search optimization essentials.”
SEO changed over the past few years through the Google Search algorithm updates: from being a complex, tech process involving back links and labor – and to be fair not always very “white hat” – it became synonym for “regularly publish great content“.
This means that SEO tools have considerably changed and while analytics tools like Google’s or Moz are still very important, they help you measure but they don’t solve the main problem content marketers have: how to scale the content volume without sacrificing quality.
So we’re not surprised to see content-focused tools in…
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Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Each year since 2001, KPCB has partnered with some of the best data analysts in the country to create a comprehensive report of rising Internet trends across all industries. This year, the presentation resulted in a 164-slide deck that you can read in its entirety here. Since we’re fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.
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Read MoreOne of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy – to read and to share.
Raise your hand if you have ever sat in a lecture hall. Keep it raised if you have ever felt alone in the lecture hall. If you have ever felt alone while studying for that big exam. Or if you’ve ever missed a class, needed lecture notes, but knew no one in that class. Keep it raised, if by the end of the semester, of the 500 people in that class, you only met 1 or 2 of them, and by ‘met’, I mean gave them a formal head-nod or stared at the back of their head for 16 weeks. Keep it raised if you have ever bombed a test, but you feel like you studied a lot. (You really didn’t have to raise your hand, but if you did, props).
Yes, we’ve all been through these pain points. You probably wouldn’t even be reading this post if you didn’t passionately agree with me that these problems need fixing. They need fixing so badly that, if they don’t get it, they can put a damper on your college experience.
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According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.
Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We’ve pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently.
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While content marketing has been all the rage as a buzzword over the past 2 years, more and more people are rightfully asking the question of its ROI: is it effective? Can I afford content marketing as a small business? How do I even measure content marketing ROI?
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Scoop.it Pro and Business just got a little more exciting! We’re excited to announce two new features of the premium plans on Scoop.it.
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A common theme at Scoop.it is helping people with important things to say be heard through all of the noise that exists online today. Creating an integrated content strategy that includes a healthy mix of creation and curation is the first step to success in this area, but another very important aspect that’s often overlooked is lead generation.
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Update: TL;DR is now live for everyone at tldr.scoop.it. Enjoy!
The Internet throws at us a full Library of Congress every 5 minutes or so. It’s just way too long to read!
We did not build Scoop.it to make the Internet shorter, though; we built it to help professionals and businesses to exist on the web; to cut through the noise, to demonstrate their thought leadership by becoming publishers on their specific topics.
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A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing. He brings up an interesting point in that many businesses believe they need to launch a content marketing strategy simply because everyone else is doing it, even though they may not be properly equipped to do so.
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Feeling a little dull about your new content marketing efforts? Don’t worry, because despite what you may think, you’re certainly not alone. Getting started with a new content marketing strategy is no small task. It involves figuring out goals, strategies, tactics, deliverables, and other words that sound way scarier than they are.
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Before we even launched our public version, we recognized that a lot of content curators were also occasional or regular bloggers and started to offer ways to integrate with Wordpress – the leading blogging platform. Since then, we’ve seen a lot of our users leverage this integration as well as more and more of our Enterprise clients wanting to combine content curation through Scoop.it and the CMS capabilities of Wordpress for their sites. So we’ve multiplied the ways you could integrate with a Wordpress site or blog and including the recent addition of the Scoop.it plugin for Wordpress for our Enterprise clients.
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In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
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This last weekend was a tough one for our team as Scoop.it was sadly added to the growing list of websites that have been recently targeted by Ddos attacks. Following the first attack on Friday and our post on Monday, we’ve been up and running without interruptions but we nevertheless wanted to come back on some of your questions and give you as much clarity as we can.
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(photo: Startup Stock Photos)
Since last Friday, we’ve experienced several Ddos attacks (distributed denial of service) on Scoop.it that sadly are significantly affecting our service’s availability.
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Where do you get your news? Some sources are too concerned about political correctness to give the news the treatment it deserves. The following are some news websites that (thankfully) don’t hold back.
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Working in the world of entrepreneurs and startups has given me a whole new appreciation for the phrase “fake it ’til you make it.” This isn’t to say that everyone who is just getting started in their companies or careers in general is completely faking it, but just that they are doing the right things to position themselves correctly before they might actually be a full-fledged expert.
In this post on Entrepreneur.com, the extremely smart Dorie Clark tackles a question that almost all of us have tried to figure out at one point or another: how do I make myself seem like I know what I’m doing when I’m just getting started?
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The Midwest is more than great BBQ and Tornado Alley. It’s a veritable pool of ingenious startups that are giving their coastal neighbors from New York to Silicon Valley a run for their money. From foodie startups to companies revolutionizing education, it’s crucial for investors and consumers alike to keep an eye on this surprising hot spot of entrepreneurship. Heading into 2014, here are five innovative Midwestern startups to watch.
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Last week, the latest edition of the #leancontent took place in San Francisco with an incredibly smart and inspiring talk from SmartRecruiters’ David Smooke. He enlightened an extremely engaged audience on the importance of guest blogging and how it can be used to build community and authority, especially for startups.
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