Let’s face it, traditional marketing is getting a bit stale. Today’s consumers don’t want generic marketing; they want brands to speak to them. In other words, they want a human connection. How can brands give customers the personal touch they crave? One solution is harnessing the power of your employees.
Read More
Do you remember that blog post that stayed in your mind for days after reading it? What about the social media post that made you press the share button without second thoughts? You might have even shared them with your network.
Read More
The importance of branding has never been greater. We live in a world where customers are hit with more choices than ever. The quick and clear identifiable principles of a trusted brand can be the key determining factor in who they choose to spend their money with.
Read More
What could go wrong if you were not an effective copywriter? Let’s see, your copies will land on the farthest place in search engines, unreachable and unreadable. Your copies will rake in no helpful engagements, no views, and no shares. Your copies will not attract potential customers, no sales and no income. A lot of things could go wrong.
Read More
It can be hard to keep readers interested when writing about complex topics. Adding visuals to your content is a great way to keep things fresh and engage readers. Unfortunately, however, producing compelling visual content takes time, thought, and skill.
But what if you could tap into the best visual content that’s already out there?
Read More
Anyone who has ever shared a meme, posted a photo on Twitter Instagram, or even commented or liked one because it felt relatable can tell you that visuals can convey all kinds of messages even without one word accompanying them.
Read More
So, how do you escape the storm and create quality content quickly?
This article will answer that question and suggest ten ways to lift the quality of your content without investing a significant amount of time and effort into re-writing it from scratch.
Read More
Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. Email marketing, when done right, can become a direct line of communication between your brand and your customers, allowing you to achieve numerous sales, marketing, and customer support goals.
Read More
Writing well-researched content containing over 1,200+ words is often a requirement to gain a higher position in Google search results. When trying to score more points with SEO, web writers often forget that it’s not a search engine that reads posts, but a human being.
Read More
Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI).
Read More
Do you know that it takes over four hours to write a typical blog post?
Read More
Wondering which email marketing trends are in vogue in 2022? Let’s find out!
Read More
When done well, content curation allows you to share fun, insightful, and educational content with your audience without producing it yourself. As you might imagine, however, there is a “wrong” way to curate content — one that leads to copyright infringement and reputation damage.
Read More
In this blogpost, we outline the key benefits of working in digital marketing!
Read More
It’s time to take your content marketing strategy from a first-touch conversion channel to a last-touch one. Content marketing has all the makings of a powerful conversion channel that can drive your sales strategy.
Read More
To an outsider, blogging seems like the perfect way to make money. You get to write content about whatever you’re passionate about and monetize that content, generating revenue with no upper limit as you continue learning about a topic that fascinates you.
Read More
If you run a small business, you have a dizzying array of choices when it comes to online marketing.
Read More
In a 2021 survey conducted among advertisers who spent $10k+ annually on ads, 86% said newsletters provided a vital connection between their brand and audience. And 88% said newsletters would become a valuable way to reach target audiences without third-party data.
Read More
In this article, we’re going to explore some of the ways you can leverage the power of content marketing to develop your personal brand, expand your reach, and build audience trust.
Read More
Learn about the top seven ways AI has transformed the content writing industry through this guide. It will help you understand how AI can benefit your business.
Read More
In the B2C world, it can be difficult to grab the attention of your customers and compel them to make a purchase. This is especially true if your product is niche or if you are competing against much more popular brands. And if you are new to the market and need to inspire some initial trust, it’s an even bigger challenge.
Read More
As you might already know, Scoop.it joined the Meltwater company last year. Meltwater is the global leader in media intelligence and social analytics
Read More
In this digital age, marketers know that incorporating the right keywords into their content is an essential component of an effective content marketing strategy.
Read More
In the digital age, marketers, small business owners, and entrepreneurs often ask one question about social media: “how do I stand out from other accounts?”
Read More
Companies use digital marketing to attract and convert customers online, and content marketing is often at the heart of these digital strategies. Recent findings put out by Lyfe Marketing show that over 70% of the digital audience prefers to learn about a company and its products through blog posts and articles rather than via ads.
Read More
As email marketers, when you sit down to design an email campaign, what’s your ultimate goal? For it to reach as many people as possible, right? Well, there’s only one surefire way of ensuring that- practicing accessible email design. It doesn’t matter how riveting your copy is and how attractive your design, your emails will never fetch the returns you want them to unless they are accessible, to begin with.
Read More
One of the best ways to promote your products and services is with quality content. Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. And that’s just one statistic. In this article, we talk about building a content strategy for your small business that brings consistent results over time.
Read More
Content curation can be hugely beneficial for your marketing campaign and save you a lot of time. In fact, in today’s competitive digital marketing space, content curation is almost a necessity. Building your brand relevance, saving time and energy, and connecting with your audience are some of the many benefits of content curation.
Read More
Meta Description: Content automation is becoming a reality in the digital marketing industry. Here’s how content automation is changing content marketing and driving companies forward.
Read More
Every business has a content marketing strategy it uses to engage audiences across multiple channels and lead them down the sales funnel.
Read More