Users can land on your website at different stages in their buyer journey — some have already compared your product to competitors, others — don’t even know yet that your tool can solve their challenges.
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Email remains the most effective channel to boost business profitability and enhance the brand reputation. It helps in increasing brand recall and staying ahead of your competitors. These facts do not imply that it works as a magic wand for your business. You need to have the right thought process and create emails with engaging content and attractive offers that stand out.
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Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably, over every other competitor?
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As a marketer, entrepreneur, or business owner, you know that expanding your blog is essential to generate more traffic to your website, attract more customers, and make more sales. However, writing blog content and publishing it regularly is just the beginning.
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Different brands have treated the pandemic as an opportunity to undergo a cultural reset on company attitudes, and we’ve seen more businesses look to actively engage in newly digital consumers, whilst also seeking out more casual engagement online.
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Your website is like a digital business card. It’s the first thing people see online when learning about your company and what you have to offer.
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It seems like today everyone is focusing on SEO. This is great because SEO is important for getting more eyes on your content. However, failure to build a balance of content and SEO can cause some serious problems down the line.
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Mobile marketing is essential for digital marketing success. Here’s how to optimize your content for successful mobile marketing in 2022.
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In this article, we will be discussing some tips you can follow to stay on the lusher side of the market.
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n this blog post, we’ll explore how curated content supports the customer lifecycle – from reaching new customers to developing loyalty among them.
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Hence, it is a no-brainer that AI plays a significant role in formulating marketing strategies that offer actionable results and better outcomes for brands. From content analysis, keyword research, and A/B testing to customization and content optimization, AI in content marketing is here to change the game.
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Email marketing is an effective strategy for any company. It boosts customer engagement, increases brand awareness, and as a result, generates more sales. However, small businesses often make the same mistakes when designing and sending marketing emails.
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Starting a blog is easy – but creating a successful blog is easier said than done. In this article, we’ll share how to turn your passion for blogging into a successful, monetizable website with a huge following!
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As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates.
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In this article, we will look at how to plan and create content that’s always relevant to what’s happening and the benefits you can derive from doing so.
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As your subscribers receive countless emails each day, it becomes imperative to think of new ways to build the email readership.
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Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021.
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What exactly is content curation and why does it matter for your business’s success in the online sphere? Today, let’s answer both of these questions and more.
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You have been trying so hard to work on your content marketing. You have read hundreds of “10 things to do” articles on content marketing and content creation. You have tried all things possible, but absolutely nothing is working!
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Let’s face it, traditional marketing is getting a bit stale. Today’s consumers don’t want generic marketing; they want brands to speak to them. In other words, they want a human connection. How can brands give customers the personal touch they crave? One solution is harnessing the power of your employees.
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Do you remember that blog post that stayed in your mind for days after reading it? What about the social media post that made you press the share button without second thoughts? You might have even shared them with your network.
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The importance of branding has never been greater. We live in a world where customers are hit with more choices than ever. The quick and clear identifiable principles of a trusted brand can be the key determining factor in who they choose to spend their money with.
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What could go wrong if you were not an effective copywriter? Let’s see, your copies will land on the farthest place in search engines, unreachable and unreadable. Your copies will rake in no helpful engagements, no views, and no shares. Your copies will not attract potential customers, no sales and no income. A lot of things could go wrong.
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It can be hard to keep readers interested when writing about complex topics. Adding visuals to your content is a great way to keep things fresh and engage readers. Unfortunately, however, producing compelling visual content takes time, thought, and skill.
But what if you could tap into the best visual content that’s already out there?
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Anyone who has ever shared a meme, posted a photo on Twitter Instagram, or even commented or liked one because it felt relatable can tell you that visuals can convey all kinds of messages even without one word accompanying them.
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So, how do you escape the storm and create quality content quickly?
This article will answer that question and suggest ten ways to lift the quality of your content without investing a significant amount of time and effort into re-writing it from scratch.
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Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. Email marketing, when done right, can become a direct line of communication between your brand and your customers, allowing you to achieve numerous sales, marketing, and customer support goals.
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Writing well-researched content containing over 1,200+ words is often a requirement to gain a higher position in Google search results. When trying to score more points with SEO, web writers often forget that it’s not a search engine that reads posts, but a human being.
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Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI).
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Do you know that it takes over four hours to write a typical blog post?
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