Companies use digital marketing to attract and convert customers online, and content marketing is often at the heart of these digital strategies. Recent findings put out by Lyfe Marketing show that over 70% of the digital audience prefers to learn about a company and its products through blog posts and articles rather than via ads.
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As email marketers, when you sit down to design an email campaign, what’s your ultimate goal? For it to reach as many people as possible, right? Well, there’s only one surefire way of ensuring that- practicing accessible email design. It doesn’t matter how riveting your copy is and how attractive your design, your emails will never fetch the returns you want them to unless they are accessible, to begin with.
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One of the best ways to promote your products and services is with quality content. Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. And that’s just one statistic. In this article, we talk about building a content strategy for your small business that brings consistent results over time.
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Content curation can be hugely beneficial for your marketing campaign and save you a lot of time. In fact, in today’s competitive digital marketing space, content curation is almost a necessity. Building your brand relevance, saving time and energy, and connecting with your audience are some of the many benefits of content curation.
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Meta Description: Content automation is becoming a reality in the digital marketing industry. Here’s how content automation is changing content marketing and driving companies forward.
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Every business has a content marketing strategy it uses to engage audiences across multiple channels and lead them down the sales funnel.
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As a marketer, you need to keep your business at the top of your customer’s minds. Simply put, you must strive towards lead generation, conversions, and sales acceleration. Wondering how you can do that? This is where email newsletters come in handy.
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Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. However, during the COVID-19 crisis, it seems it’s more important than ever to earn customers’ trust with reviews, unboxing videos, and social media takeovers for your marketing campaign.
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Whether you’re just starting your Ecommerce journey or if you’ve been in the game for some time, you probably appreciate the importance of having a unique selection of products. After all, if you try to make it big in a general, highly-competitive market, you’re most likely to generate mediocre or underwhelming results. Why? Simply because you’re just one of many Ecommerce businesses out there selling the same things.
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A well-crafted message can do wonders for your customer relationships, lead nurturing, brand awareness, and revenue generation. Whether you want to tell a story, sell products or services, connect with your audience, share some exciting news, or turn cart abandonment into a happier ending, email marketing is the perfect tool for your goals.
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As a content marketer, you spend an exhausting amount of time on content curation and trying to figure out new topics for your social media pages and blogs. With more than three billion blogs being published on a daily basis, you somewhat have an idea of the kind of competition you’re dealing with.
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Social media marketing is the practice of advertising your brand, products, or services on social media. Marketing through social media may seem tricky if you aren’t an expert. But we can help. This article will walk you through the process of creating a winning social media strategy.
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Are you using all available marketing channels to make your brand stand out? Do you want your products to be the next big thing everybody is talking about? Content curation can help you take over social media and boost your site’s traffic. If this sounds interesting, keep reading and find out how you can do it.
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Learn about five reasons digital content is going to be the next big thing in 2022
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A high-converting WordPress site can be the foundation of a successful online business.
The right combination of landing pages, marketing tools, and premium plugins can mean the difference between surviving and thriving in today’s digital environment.
If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive.
Any industry and company size can benefit from strategic content curation.
It can help turn your employees into your biggest advocates and your sales representatives into top sellers.
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In this guide, we’ll take you through ways you can promote your curated content so you can consistently get it in front of the right people.
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For years, Scoop.it has provided content solutions for individuals and the enterprise. When I talk with Scoop.it customers, they often ask about the differences between solutions and which is best suited for their needs. I have written this article to summarize these differences.
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The SaaS industry is growing at a staggering rate, with the global SaaS market worth more than 145.5 billion US dollars. In the years to come, the market value is going to surpass 170 billion US dollars, so there is no denying that this is both a lucrative and a highly competitive industry for newcomers and established businesses.
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All B2B marketers know the importance of high-quality online content, whether it’s on a brand’s own website or on social media. But producing it from scratch costs time and money—plus it can be hard to come up with fresh new ideas.
That’s where content curation comes in.
Content curation strategies are a valuable part of your long-term marketing plan. Curating content isn’t just simply sharing third party content. It’s an active approach to providing value to your audience while saving time in the process. Need a little inspiration? Here, we share our top 10 content curation tips for creating unique content that will grab your audience’s attention. But first, let’s delve into why you should curate content as part of your marketing strategy.
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Who are brand ambassadors, and why do they matter? They are the company’s partners who use word-of-mouth marketing to promote a product or service. And this type of marketing influences 92% of consumers to purchase.
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Today, content marketing is one of the most popular forms of online marketing with more than 70% of its users actively using it to drive their advertising KPIs. If you are someone who has tried exploring this field, you must know how difficult it is to create a regular content flow and then distribute it to the right channels, for the right audience.
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Employing multiple marketing channels to increase your brand’s reach and visibility? Great tactic! However, simply setting up these channels shouldn’t be the be-all-end-all of your marketing strategy.
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You may be familiar with the two types of businesses, B2B and B2C content marketing strategies may not be familiar.
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Creating useful, unique, and engaging content usually takes a lot of time and effort. To reach and connect with their target audience, marketers and sales teams are already spending much of their time and resources on crafting such content.
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Marketing used to be a nagging-like and pushy affair. Companies foisted their text messages on random customers, hoping a small number of them would be interesting enough to make a product purchase.
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Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen.
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Regardless of your industry, finding and nurturing the right leads is crucial. It’s what makes the difference between converting a prospect into a loyal, paying customer or wasting time and money on unqualified people.
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It’s no surprise that content marketing is a powerful marketing tool that helps businesses achieve their conversions and sales goals. Creating high-quality, engaging content and solving your customers’ pain points is a result-driven strategy that convinces your potential customers to come back for more. According to statistics, content marketing is a cost-effective tactic that generates 3X more leads compared to traditional marketing tactics.
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