Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal?
A quick look at history clearly shows that artists and scientists never created in a vacuum but have always leveraged pre-existing work to develop their own. And that’s for the greater good. Closer to us, there is a multitude of online media sites which embraced content curation as an alternative or a complement to the content they produce: the Huffington Post is a famous example but Upworthy and BuzzFeed are others and even the respected New York times started doing it.
Of course, such an answer won’t satisfy your legal department or your own need to have a more pragmatic answer. So as we’ve now been arounds for several years and, more importantly, have seen millions of users publish more than 100 million pieces of content, we feel we can not only give you a recap of the facts that make content curation ethical but also back that out with data.
This is a very interesting case study by the team at B2B Content Engine on content curation and website traffic: it analyzes the impact content curation has on a B2B web site’s traffic. B2B sites typically have niche audiences which are hard to find from untargeted methods and costly to generate with targeted advertising.
Content curation and website traffic are correlated.
What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc…
It also gives an idea of the volume of content that was required to achieve that, which is very reasonable. Continue reading
Ahh, Facebook. We love to hate on them don’t we. It’s no surprise by now that Facebook organic reach is on its way out. We feel it on our pages and I’m sure you feel it on your pages too.
It’s getting harder and harder to avoid paying Facebook for visibility. The idyllic days when you could build a following and engagement on social networks through the shear strength of your community management skills seem like a fading memory. Continue reading
Content Marketing is about sharing and education. It’s about being useful to your audience. As Carlton Hoyt was pointing out on the Content Marketing Institute’s blog: “Stop Thinking Content, Start Thinking Resources”
At Scoop.it, we’ve always been eager to learn. We do that by curating great content from influencers, by deriving our own conclusions from our own experiments and by sharing with the Scoop.it community on this blog and on our social channels to spread the results and collect feedback.
We’ve been doing that for some time now and even though we never had more than one full-time employee in charge of content, we now have a pretty big collection of content published including:
While we’re certainly happy with this ramp-up and while this content helps on a daily or weekly basis, we’ve been progressively wondering about the following questions:
- How should we structure this wide variety of content so that it’s useful for our audience not just today but over time?
- How do we do that in such a way that is the least time-consuming and the most efficient?
So as we’ve seen many marketers go through the same questions, we felt it would be interesting to share what we learned on this question, what mistakes we made and what successes we had. Continue reading
“Penguin. Panda. Pigeon. Phantom. Navigating the constant pace of Google algorithm updates makes SEO in 2015 a much harder game to play. But companies and individuals who are producing high-quality branded content on a consistent basis are the ones that have the edge in terms of search visibility.”
Is SEO really a harder game to play as KunoCreative’s Dan Stasiewski put it in this excellent SEO guide infographic? Continue reading
Christopher Penn made a great analysis by extracting from the Mary Meeker internet report data on time spent with digital media. Let me give you 3 ways for lean marketers to beat content shock with limited resources Continue reading
Sooner or later, especially for B2B companies, you’re going to be asked how much of an impact your content marketing efforts had on the #1 metric of all: revenue.
Lead generation is already a key objective for 83% of B2B content marketers and the trend is going up.
So how do you effectively measure the impact of your content marketing on lead generation for your company? Continue reading
When it comes to writing content, a question that often comes is: how much should I create? You can hear all sorts of advice ranging from quantitative analysis on the optimized size of a blog post to bloggers recommendations on the merits of 800-word SEO-optimized posts vs long form epic content. Continue reading
“15 thought leaders presenting at the Authority Rainmaker conference share integrated marketing advice on Design, Content, Traffic and Conversion.”
Do Content Marketing, Inbound Marketing, Marketing Automation, Demand Generation, Community Management and other marketing practices work in silos?
Not if you want to win. Continue reading
There are so many content marketing formats that it can be hard to decide which to focus on. White papers, ebooks, slideshares, blogs, infographics, curated content, videos, etc. They all have their merits but don’t come at the same cost. Continue reading