With so many different marketing tools and software solutions out there, it can be hard to know which one is right for running your content marketing strategy. Today’s digital marketing world is overwrought with many expensive and complex tools that were never designed for content marketing. From marketing automation software like HubSpot and Marketo to social […]Read More
Articles by Guillaume Decugis
Confused on which tools to use, or how much automation to turn “on” in your content marketing? There’s a fine line. Read our guide!Read More
We’ve had robots building cars on assembly lines way before they could drive them. Likewise, marketers have so far been able to automate basic repeatable tasks but the creative or strategic parts of marketing – which include content – have benefited only minimally from advancements in automation. It’s only now that they can finally start to […]Read More
Don’t be afraid of the content bots: 5 ways to leverage the benefits of artificial intelligence for content marketing
Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content in a blind test. Would he be able to tell which ones were created by humans and which ones were produced by automated writing? Well, that’s exactly what Mark Schaefer addressed recently. To find out that… […]Read More
Today, content marketing is an indispensable practice for marketers, with 88% of B2B marketers using it to generate traffic, leads and revenue. But while it’s an effective technique for marketers to use to grow their businesses, it’s also a highly-complex process with a lot of moving parts. Content marketing today is about much more than simply […]Read More
Content is an investment. Each and every blog post, eBook or video you publish as part of your content marketing strategy takes precious time, resources and budget. The sad news is that the payback period for that investment is usually pretty short: a few minutes on Twitter, a few days on your blog… In a […]Read More
5 years ago, as content marketing started to become a trend, I was trying to imagine what it would mean for businesses to thrive in a world where visibility was driven by content. I was asking SMB marketers back then: what if 5 years from now, 50% of your website’s traffic depended on your blog’s […]Read More
Who writes directly in WordPress? Bloggers: Do you draft posts in WordPress or somewhere else first then import into wordpress? — Devesh Khanal (@deveshkhanal) January 28, 2016 Not many people it seems. Good content requires collaboration: drafting, comments, reviews, editing, etc. Even natural-born writers need editors. Perhaps more importantly, content marketing is not about creating content […]Read More
Why re-publishing content to other platforms is a great way to fully leverage (and not replace) your blog
Rand’s presentation on how to re-use and recycle content, update existing content, and earn better rankings and visibility.Read More
Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so much experience and vision, Jon was able to shed some light on a few very interesting areas of content marketing, and provided […]Read More
A couple of weeks ago, I was presenting to the marketing team of a large European company that was visiting Silicon Valley to better understand the impact of technology on their business. As I was preparing, I looked up their Twitter account: 41.7K followers. Then I looked up their LinkedIn followers: 63k. Facebook fans: 151.2k. Finally […]Read More
How long does it usually take you to write a good blog post? I’m talking about the entire process, from start to finish: the research, writing, sources, links, images, CTAs, reviewing, proofreading, publishing, etc.? We found that it can take an average of 4 to 6 hours in total. Creating good content is hard, we […]Read More
Content marketing analytics: how to look at the right KPIs to measure ROI (and what we learned from 20,000 conversions)
As we finished 2015, I looked back at our data to find out how we’ve been doing with our own content marketing. Content marketing is fundamentally human and my first source of feedback is to be constantly listening to our audience and customers. But as a data-driven marketer and entrepreneur, I find that looking at the […]Read More
Are you in the content marketing business, or are you in the content creation business? Is there a difference?Read More
Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how do you cut through the clutter and get clarity on what’s important? Especially if you don’t have time to read […]Read More
We just had our most-attended webinar ever, focusing with my friend Steve from Buzzsumo on a hot topic for content marketers as we start the year: how to generate ROI from your content marketing in 2016? So for those of you who couldn’t attend, here’s a summary of our conversations and the best practices we […]Read More
“Things became very different with Twitter and Facebook status updates. The updates gave people who were writing long-form articles the ability to publish stream of consciousness–style instead.”Read More
Business blog trends of 2015 based on research by Orbit Media Studios are captured in this post and infographic. How does your business blog compare?Read More
We’ve been on a rough ride lately with an update of our suggestion engine that didn’t go as planned. We’ve had a chance to discuss with some of you who reached out through our support system and we immediately communicated with in-product messages and by updating our knowledge base but I wanted to explain what’s been […]Read More
Content Marketing is maturing fast. From an opportunity a few years ago, it’s rapidly becoming a necessity these days. So as a consequence, the expectations from the C-suite have risen accordingly. In 2016, gone will be the days when you could get away with a few tricks. Sure, content marketing will remain an area where […]Read More
As content marketing matures, there are more and more reasons why you need content marketing software. TopRank – Lee Odden’s leading content marketing agency – recently released its selection and review of the best content marketing software you should consider to plan your content marketing strategy for 2016. I encourage you to read it: ok, […]Read More
Content marketing Institute’s founder Joe Pulizzi does a yearly round-up of influencers’ prediction for content marketing collecting thoughts from various industry influencers. I was honored to contribute last year and here’s what I had in mind. My prediction for content marketing in 2015: Content marketing had so far primarily been a big player game: sure some Small/Midsize […]Read More
Marketing is no longer a cost center, and instead is on the other side of the ledger where they belong.Read More
55% of B2B marketers are unsure of the effectiveness of their content marketing. Damn… 55%! In 2015, in the age of digital and big data, we have a majority of marketers pretty much not knowing what they’re doing – or at least unable to prove it to themselves and their companies. This should stop. Now. While […]Read More
Find out how you can double the amount of traffic and leads you get from “old” blog content through historical optimization.Read More
Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal?
A quick look at history clearly shows that artists and scientists never created in a vacuum but have always leveraged pre-existing work to develop their own. And that’s for the greater good. Closer to us, there is a multitude of online media sites which embraced content curation as an alternative or a complement to the content they produce: the Huffington Post is a famous example but Upworthy and BuzzFeed are others and even the respected New York times started doing it.
Of course, such an answer won’t satisfy your legal department or your own need to have a more pragmatic answer. So as we’ve now been arounds for several years and, more importantly, have seen millions of users publish more than 100 million pieces of content, we feel we can not only give you a recap of the facts that make content curation ethical but also back that out with data.Read More
This is a very interesting case study by the team at B2B Content Engine on content curation and website traffic: it analyzes the impact content curation has on a B2B web site’s traffic. B2B sites typically have niche audiences which are hard to find from untargeted methods and costly to generate with targeted advertising.
Content curation and website traffic are correlated.
What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc…
It also gives an idea of the volume of content that was required to achieve that, which is very reasonable.Read More
Ahh, Facebook. We love to hate on them don’t we. It’s no surprise by now that Facebook organic reach is on its way out. We feel it on our pages and I’m sure you feel it on your pages too.
It’s getting harder and harder to avoid paying Facebook for visibility. The idyllic days when you could build a following and engagement on social networks through the shear strength of your community management skills seem like a fading memory.
Content Marketing is about sharing and education. It’s about being useful to your audience. As Carlton Hoyt was pointing out on the Content Marketing Institute’s blog: “Stop Thinking Content, Start Thinking Resources”
At Scoop.it, we’ve always been eager to learn. We do that by curating great content from influencers, by deriving our own conclusions from our own experiments and by sharing with the Scoop.it community on this blog and on our social channels to spread the results and collect feedback.
We’ve been doing that for some time now and even though we never had more than one full-time employee in charge of content, we now have a pretty big collection of content published including:
- 7,049 tweets and thousands of posts on our Facebook, LinkedIn and Google+ pages.
- 1,419 scoops.
- 491 blog posts (on our blog and a dozens more contributed to other blogs).
- 35 slideshares.
- 5 white papers and ebooks.
- How should we structure this wide variety of content so that it’s useful for our audience not just today but over time?
- How do we do that in such a way that is the least time-consuming and the most efficient?
So as we’ve seen many marketers go through the same questions, we felt it would be interesting to share what we learned on this question, what mistakes we made and what successes we had.Read More
“Penguin. Panda. Pigeon. Phantom. Navigating the constant pace of Google algorithm updates makes SEO in 2015 a much harder game to play. But companies and individuals who are producing high-quality branded content on a consistent basis are the ones that have the edge in terms of search visibility.”
Is SEO really a harder game to play as KunoCreative’s Dan Stasiewski put it in this excellent SEO guide infographic?