About Guillaume Decugis

Co-Founder & CEO of Scoopit. Entrepreneur (Musiwave, Goojet). Skier. Gamer. Blogging without blogging here: http://scoop.it/u/gdecugis

Why even IBM needs SMB marketing software

“Employees at the brand at IBM. How about at your company?”

Marketers used to buy ads, PR and creative work. Now they also buy software. This is new and this is a big change. A clear example of that trend, Marketo‘s massive success is 100% built on marketing software – a category which didn’t exist 10 years ago. Beyond Marketo, an entire ecosystem has developed ranking from marketing automation to inbound marketing and content marketing. Some say this space is crowded but the fact is no one denies anymore that software tools have proven useful to understand “which 50% of my marketing spending is efficient“.

The success of these tools has been to be designed for marketers by marketers. The same way Salesforce.com used the language of the VP Sales and not the language of CFO’s, marketing software vendors owe a big part of their success to speaking the language of marketers. Demand generation, campaigns, leads, funnel, nurturing, editorial calendars, brand assets, landing pages, open rates, click-through rates… The jargon is undoubtably omnipresent in these tools because they’re focused on being understood and used by one unique user category: marketers.

This needs to change.

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New Resource: The Quickstart Guide To Integrate Curated Content to WordPress

Wordpress is an awesome platform that we’ve integrated with for a long-time: as many Wordpress users told us, maintaining visibility of your blog through your created content only can be tough and time-consuming.

“I need more content for my Wordpress!”

We’ve heard that sentence a lot. Many of you told us you wanted to add curated content to your Wordpress site in a way that would be both easy and efficient – which is what we’ve been focusing on through he various iterations of our Wordpress integration.

We recently launched the latest version of this integration and today we wanted to elaborate on the benefits it brings and how you can leverage them to make the most of your Scoop.it + Wordpress combination for improved SEO, traffic generation or lead conversion. This is why we’ve created this quickstart guide that details everything you need to know when considering adding curated content to Wordpress. Continue reading

If you still think curation doesn’t add value, watch this music video

This guy created a remix of 23 music videos from YouTube to create awesomeness.

Source: www.youtube.com

Ever since we started working on content curation, we’ve had this question: is content curation adding value? Is it stealing? Is it repeating like a parrot?

And ever since we started, we’ve seen more and more examples of how the remix culture is becoming a massive trend.

Just like good DJ’s, good content curators are creating something new out of the existing by not only aggregating but giving new meaning to content.

This video made me speechless. Isn’t it amazing? Continue reading

SMBs: You Don’t Need an Expensive Content Calendar Tool

…you need good content.

Last week, back from Content Marketing World 2014, Jay Baer noted that over the last 12 months, the number of content marketing software vendors had exploded, forcing the vendor and expo area to massively expand. How many exactly were participating? Too many according to him. And because these companies were not sustainable yet but spending their VC’s money, he predicted a big shakeout will happen.

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Can you afford to have a content strategy that isn’t lean?

“As content marketing has become a vital strategy for brands and agencies, the need to measure the success of that content has grown as well.  An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.”

Source: blog.visual.ly

This report by the Aberdeen Group highlights the need to measure results as a key success factor in content marketing.

Beyond this key findings – companies which measure tend to do better – there are interesting numbers as those in the above chart. The companies surveyed in this report had a customer acquisition cost of $20-$30,000.

Does this feel a lot to you? Continue reading

Third-party content is 4x to 7x more trusted than your own

“I had always believed that most of the marketing content used by a company should be developed internally (…). Because of three recent research studies, I now have a different view on this issue.”

Source: customerthink.com

Some people still think that the only type of content that can demonstrate your expertise and show your thought leadership is the one you create.

If you’re still thinking that, think again as the data has spoken. Continue reading

5 Ways To Prove To Your Boss You Need Content Curation

Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.

Source: heidicohen.com

This is a solid summary by Heidi Cohen on why content curation is besoming essential to businesses. Its role to content strategy mix has evolved from being anecdotical a few years ago to becoming central as it not only helps fill the gap but provides meaningful synergies for your created content.

 

Now as Heidi puts it, content curation is not free: while it’s – as she puts it – “a low cost way to fill your content marketing pipeline“, low doesn’t mean zero. I still regularly have debates with people who think that automated aggregation can replace content curation: it doesn’t. There’s no way to set it up once and forget about it. You’ll need to invest as little as 15 minutes a day to achieve results but these 15′ need to be spent. Continue reading

Introducing Templates, Embedded Topics, and WordPress Integration through Scoop.it

We started Scoop.it for a simple reason: back 4 years ago, we observed that Web 2.0 didn’t just bring all of us an opportunity but also created an expectation that would require new tools for busy professionals. With blogs, social networks and content platforms, you don’t just have a chance to become a media if you’d like to: you are now expected to regularly publish content. The content we publish determines not only how visible we are online but also shapes other people’s perception of our interests, our areas of expertise, our skills etc.

In short, you are the content you publish.

Of course, this means first of all you should participate and that’s what we’ve been focusing on enabling so far: an experience and a curation technology that makes it easier and time-efficient to discover, curate and publish quality content on our interests. But because this content is intimately connected to our online identity, reputation and brand, we’re pleased to launch today awesome and super easy new ways to brand your curated content with Scoop.it:

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Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer

One of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content. While your blog may or may not yet have a strong audience, there’s always more people to reach. By placing your content on publishing platforms which offer interesting discovery mechanisms or having blogs that are read in your industry re-publish it, you could in theory multiply your own reach by not doing much more.

Though the idea makes perfect sense, it also comes with questions:

1. Re-publishing on other platforms can be more or less complex: some like LinkedIn publishing platform or Medium are public or in the process of being public; some industry blogs (for example, in our space, Social Media Today or Business 2 Community) recruit contributors based on their own selection criteria.

2. Re-publishing content is creating potentially duplicate content which could hurt SEO and defeat the purpose.

3. Re-publishing content means it’s read on a platform from where we can’t convert our audience: to subscribe to our blog, to sign up for a demo of Scoop.it, etc. As part of our own Content Marketing efforts, conversion is an important metric.

At Scoop.it, we like to put ideas to the test so we did an experiment a few weeks ago to come out with data that would support or reject this. Continue reading