How to revamp your content marketing strategy [with worksheets]

How to revamp your content marketing strategy

Content strategy has a reputation for being complex. It’s so complex, people have even written books and articles simply defining what content strategy is and isn’t. The gist of these definitions comes down to how content marketing strategy differs from Continue reading

The best content marketing tools for the planning phase (2/6)

best content marketing tools for the planning phase of the CM lifecycle

Earlier this month, we listed the best content marketing tools for the strategy phase, the first phase of the content marketing lifecycle. We discussed how content marketing is a powerful opportunity to build a loyal audience authentically, provided you’re willing to invest the Continue reading

Email marketing automation 101: What’s the difference between MailChimp and HubSpot/Marketo?

email marketing automation mailchimp hubspot or marketo

You may be skeptical, but businesses should still be using email marketing to win new customers and maintain relationships with current customers. Email may seem like an oversaturated communication channel today, but email campaigns still nurture leads, increase sales, and Continue reading