College Students: 4 Tools You Can Use to Boost Your Learning Online

Raise your hand if you have ever sat in a lecture hall. Keep it raised if you have ever felt alone in the lecture hall. If you have ever felt alone while studying for that big exam. Or if you’ve ever missed a class, needed lecture notes, but knew no one in that class. Keep it raised, if by the end of the semester, of the 500 people in that class, you only met 1 or 2 of them, and by ‘met’, I mean gave them a formal head-nod or stared at the back of their head for 16 weeks. Keep it raised if you have ever bombed a test, but you feel like you studied a lot. (You really didn’t have to raise your hand, but if you did, props).

Yes, we’ve all been through these pain points. You probably wouldn’t even be reading this post if you didn’t passionately agree with me that these problems need fixing. They need fixing so badly that, if they don’t get it, they can put a damper on your college experience.

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End of School Roundup: Using Creation & Curation in Education

According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.

Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We’ve pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently. Continue reading

5 Midwest Startups to Watch in 2014

The Midwest is more than great BBQ and Tornado Alley. It’s a veritable pool of ingenious startups that are giving their coastal neighbors from New York to Silicon Valley a run for their money. From foodie startups to companies revolutionizing education, it’s crucial for investors and consumers alike to keep an eye on this surprising hot spot of entrepreneurship. Heading into 2014, here are five innovative Midwestern startups to watch. Continue reading

13 Hidden Benefits of Guest Blogging

Last week, the latest edition of the #leancontent took place in San Francisco with an incredibly smart and inspiring talk from SmartRecruiters’ David Smooke. He enlightened an extremely engaged audience on the importance of guest blogging and how it can be used to build community and authority, especially for startups. Continue reading

3 Tips For Breaking into the Blogosphere


It seems today that everyone wants to start a blog, given that there are more than 150 million blogs on the Internet. Despite the competition, it’s still a great idea. A blog can help you market your business or improve your hobby, but with so much competition, how can you break into the blogosphere with a bang?

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How Blogging Accelerates Startup Growth

I write and publish guest blog posts because writing – like your startup – is for other people. It’s reaching new audiences. It’s sharing new experiences, practices and revelations with old friends and new friends… and even brands. It’s communication for the modern reader. Blogging is increasingly how many startups reach their next customer. In fact, 76% of professionals who used content curation saw an impact on reported business goals. Continue reading

6 Facts About Content Curation and SEO You May Not Know

If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading

How content curation helps social media publishing


As a social media manager, you’re probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there’s an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain. Continue reading

How Google Plus Pages Can Boost Your Business

Just recently, Scoop.it announced that Scoop.it curators will be able to connect their personal profiles for the purpose of Google Authorship, and at the same time, can now connect a Google+ Business Page for sharing curated content. This is really exciting news, as busy business owners and social media managers can now use Scoop.it to curate and share great content to all of their branded social media profiles – Facebook, Twitter, LinkedIn and now Google+. Continue reading

7 Qualities of Highly Effective Content Curators

Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. In fact, t’s considered the most influential museum of modern art in the world. With that in mind, meet Klaus Biesenbach. Klaus holds the title “Chief Curator at Large” at MoMA. If you’ve visited the MoMA and walked away impressed (like I have), Klaus has a lot to do with that.

As content curators, we should all aspire to be like Klaus. After all, wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. In other words, we need to curate Internet content as we would fine art.

Let’s consider seven habits of content creation that would make Klaus Biesenbach proud. Continue reading