Who doesn’t want to be next to the cool person at a party? He or she is the one in the know. Everything they talk about is interesting and is usually about something other than themselves. As Kirsten Chiala, Digital Continue reading
It’s that time of year again… all the blog posts about predictions and trends are out. Everybody (me included) is buffing up their crystal ball. That’s all well and good. But if I had a choice about which future to Continue reading
More and more these days, people’s first impression of you and your business occurs online. Think about it: how often do you just go to a restaurant without first sweeping the internet, checking Yelp’s reviews and the restaurant’s site for Continue reading
Are you a data-driven content marketer? I hope so. There isn’t much margin for error in a world of content shock, murky ROI and limited time and budgets. Why not use every edge you can get? Even if you are Continue reading
It’s no secret that content marketing and influencer marketing are two peas in a pod. Influencers can get your content in front of the right people and inspire their loyal followers to fall in love with your brand. That’s why Continue reading
Google is a great tool. But it has its limitations. Like when you’re tired of doing keyword searches for content to share with your audience. You want to find the good stuff, but not the same old stuff everybody else Continue reading
Email marketing best practices are essential because they are a very effective tool for reaching customers and converting leads. It’s also an important component of any customer retention initiative. But not every email marketing campaign is created equal. While it’s important Continue reading
Busy professionals seem to always feel that there aren’t enough hours in a day to get things done. It can be easy to put your content marketing efforts off until a day when you’ll have free time available to pursue Continue reading
Content marketing has a lot of moving parts. The good thing is there are a thousand ways to customize it, re-imagine it, and gain an edge on our competitors. The downside? It’s a lot to manage.
Fortunately, marketers today are way luckier than the marketers of yesteryear. We’ve got computers! We’ve got a thousand tools to create, manage and promote our content with.
The trick is to manage all those tools and the work they facilitate as nimbly and effectively as possible. This is why you need a content marketing software. You need one unifying tool or system to manage all the moving parts. Otherwise you’re working with a patchwork of systems, constantly trying to fill in the gaps between them. Continue reading
The average American voter is unaware of the pervasiveness of calculated marketing within political campaigning. However, as marketers, we’re extremely cognizant of just how much branding goes into campaigning efforts – at any level. And while there will always be Continue reading