Is your content marketing strategy paying off?

Is your content marketing strategy paying off?

Content marketing strategy is one of the most popular online strategies nowadays, and for good reason. It’s generally hailed as a cost-effective strategy that generates compounding returns over time, as the longer you remain consistent with your approach, the more growth you’ll inevitably see. However, because content marketing affects many different areas of your business’s online visibility—from search engine ranks to far less quantifiable metrics like brand awareness—it can be difficult to tell whether all your efforts are actually paying off.

Some benefits of content marketing are simply unquantifiable—they’re qualitative and often subjective, and because of that it’s hard to reach an objective value. Still, with the knowledge and tools you do have, it’s possible to calculate whether or not your current content marketing efforts are adding value to your online marketing campaign.

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Nofollow: must you use it in your content? A history & why you don’t

Must you use nofollow in your content? A history & why you don’t

The nofollow tag has accomplished the opposite of what it was set out to do a decade ago.

When nofollow became common knowledge as a tag, the ideal that Google had in mind for search engine optimization was based around the authoritative score or “trust” that sites had with regards to one another. Continue reading

Social sharing and psychology: 7 levers you should push if you want more shares

Social sharing and psychology - 7 levers you should push if you want more shares

The success or failure of a piece of content is often measured by how many shares it gets. Hopefully, those shares are also part of a content strategy that’s driven by ROI. But whether they are or not, there’s almost always a push for more shares.

Social sharing and psychology are linked: if you want to get more shares from your content, it helps to take a look at the psychological drivers behind why content gets shared. These are the motivations behind sharing that are deeper than the typical techniques to get more shares. They go beyond tricks like including an image, choosing the right time to share, and crafting a click-worthy headline.

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Compelling infographics: 4 tips content marketers should follow

what-is-an-infographic2

As content marketing has grown in popularity, marketers have become more familiar with how customers like to interact with information online. Visual content is a great cure for short attention spans, conveying a message succinctly, and it has the added benefit of presenting information in a shareable format. When a customer can see concepts illustrated in colorful, well-designed and compelling infographics, that customer may be better able to grasp those concepts than if they were outlined in writing. But if you want to make compelling infographics, you have to put some effort into it. Infographics are often driven by content, so it’s important to have a solid background before starting. Marketers should also have several unbiased people review the infographic to make sure it makes sense before publishing it. Here are a few ways infographics are gradually changing content marketing as we know it today.

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A beginner’s guide to promote content on social media

promote content on social media - a beginner guide

If you don’t know how to promote content on social media, putting all the pieces together can feel like quite a challenge. There are so many options, so many technologies, and so many tips and tricks all clamoring for your attention.

To help distill the process down to it’s basic elements, we’ve created two imaginary business owners: Marisa, who owns a retail store, and Ted, who owns a professional services firm. This post will outline their businesses needs and their content promotion goals. Then it will lay out a detailed weekly content promotion plan and schedule for each of them.

Each promotion plan is a little different, because the businesses are different. Your business will be different than these plans too, of course. But after reading this you’ll know The basic elements of a promotion plan, how they should change with different business priorities and how to decide which options are best for you.

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Audience and Content Publishing: 17 Ways to Find Out What Your Audience Wants You to Share

audience and content publishing - 17 Ways to Find Out What Your Audience Wants You to Share

Ever had a piece of content go viral? It’s a heady experience. Maybe it took off immediately and you watched the share count go up like a rocket ship. Or maybe it was a slow burn, but week after week, you kept shaking your head at how unbelievably well that one piece of content did.

Any time this happens the most powerful response (after “That did AWESOME! I rock!”) is to try to do it again. Ad agencies get irked when clients tell them “we want it go viral” because they’ve gotten this request so many times. Everybody wants their stuff to go viral. Who would say, “we’d like this to go largely unnoticed.”

Odds are you don’t know how to make things go viral every time. Hey, neither do I. But I do know how to increase the chances of it happening. I’m about to show you how to increase the chances of going viral for your stuff, too. Not just viral wildfire once – and maybe not every time – but often enough to make your competition jealous and to leave your audience enthralled.

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How to nurture leads with content curation

How to Nurture Leads with Content Curation 2

Want more leads? You’re not alone. According to IDG Enterprise’s 2015 B2B Content Marketing Spotlight Report, lead generation is the #1 priority for content marketers.
But while everybody says they want more leads, in the very next breathe they’ll add that they want better leads, too. That’s why you’ll see lead nurturing come in as priority #4 on this same graph. Lead nurturing is basically lead generation 2.0. First you get the leads, then you warm them up. Continue reading

5 Content Marketing Rules for Google’s New Algorithm

5 Content Marketing Rules for Google ’s New Algorithm

On April 21, 2015, Google made a massive update to their SEO algorithm and was clear that they’d be handing out manual penalties to websites that didn’t abide by mobile best practices. Don’t panic just yet—Google doesn’t expect every website to run out and develop and app or otherwise become their “best” mobile ready self. In order to appease Google’s algorithm and avoid a penalty, consider these your new content marketing rules for a very mobile ready world (and marketing campaign).

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9 Ways for SMBs to Beat Big Corporations on Social Media [With Examples]

9 Ways for SMBs to Beat Big Corporations on Social Media

Everybody loves an underdog. David versus Goliath… Your local bookstore versus Amazon… Marty’s Fish, Milk & Bait versus WalMart. All these battles, famous or not, tug at our heart strings. Trouble is, if you’re a small business owner, you know you need to do more than just tug at heart strings to make your business work. You need to actually get people in the door. You need to get them to buy things. Then you need them to come back.

Social media has long been hailed as a marketing equalizer. In many ways, it is. It’s free to create an account and free to post and to build your following (Facebook changes aside). But it’s time to get more specific about how to use social as a marketing equalizer. So here are 9 techniques SMBs can use to beat big corporations on social media. Continue reading