How to Make Old Content Topics More Exciting

How to Make Old Content Topics More Exciting

Obviously, one of the best ways to stay exciting is to look to what’s new—read up on industry news, check out your competitors’ blogs, and listen to what your customers are talking about, and use that information to generate some fresh, new material. However, this isn’t always possible. When it isn’t, you’ll have to look back at some of the older topics you’ve covered and find a way to present them as if they’re new—in a fresh, exciting way.

There are several strategies you can use to accomplish this. Continue reading

How to Build a Content Marketing System to Amplify your Blogging Efforts

How to Build a Content Marketing System to Amplify your Blogging Efforts

Content marketing has been the most successful method of acquiring users for our startup Process Street. A number of people ask me about my process (no pun) for creating and marketing content that drives users to our product, so I wanted to give the Scoop.it readers the inside scoop. Continue reading

How To Convince Your Boss You Need Content Marketing Software

How To Convince Your Boss You Need a Content Marketing Software

Most of us who practice content marketing rely on at least some kind of content marketing software. We’re software people by nature, so it’s only natural we’ve got a thing for digital tools. Of course, it is possible to stay on top of your content marketing work with just Excel and Google calendar. But at a certain point you’ll want to graduate to something more robust. Continue reading

15 Proven Ways to Get More Traffic to Your Blog

15 proven ways to grow traffic on your blog

Who doesn’t want more website traffic? Like money or good looks, it seems like it’s just not possible to have too much traffic to your blog.

Trouble is, traffic is tricky. You can buy it, sure. But if you don’t convert that traffic into dollars, you’re losing money. And to actually see ROI, you have to not just make back the money you’ve spent on advertising. You’ll also have to cover the overhead for your business and the time you spent managing it all.

If you go the other way and build up free traffic, you’ll have to get enough results to justify your time. Anybody can spend an afternoon building traffic to their blog. But did they get enough traffic from those efforts to justify the time spent and the opportunity lost?

It is, of course, possible to get an ROI on your blog traffic work. I’m about to give you specific ideas for exactly how to do that. Continue reading

3 Easy Steps to Measure The Success Of Social Media Campaigns

3 Easy Steps to Measure The Success Of Any Social Media Campaign

As a marketer, you’re probably already familiar with the importance of conducting regular content audits on your site. This tool is hugely important when it comes to measuring the success of your marketing campaigns and making sure the content you’ve created is helping you meet your goals.

That said, it can be harder to apply these same principles to your social media campaigns measure the impact they’re having on your business’s bottom line. Sure, you can track the number of “likes” your Facebook posts receive or the number of followers you have on Twitter. But the thing is, surface-level metrics like these don’t have a direct impact on your revenue or profits. Continue reading

Why Content Curation + Content Creation Is A Winning Content Strategy

Why Content Curation + Content Creation Is A Winning Content Strategy

Content. Content. Content. There’s no denying the fact that content is the leader of the online marketing pact right now. Now don’t get me wrong. It’s important. But the truth of the matter is that content has always been what great marketing was built on. Package it up. Call it something new. Do what you want. But when it comes to succeeding online, your content is the cornerstone of your strategy.

Content Creation vs Curation

Cast your net out there and ask around. Some will tell you that you need to curate content. Others will tell you that you need to create content. Ask me and I’ll tell you that a solid content marketing strategy combines both creation and curation. And I’ll tell you why. But first, let’s look at the benefits of them individually. Continue reading

5 Ways to make time for content marketing when you don’t have any

Who has time for content marketing?

Who has time for content marketing?

While small businesses are called the backbone of the American economy, they are also challenged with smaller budgets and less employees, which can make things like marketing and advertising very challenging. Content marketing is more than a valuable addition to a successful advertising strategy, it can also help:

  • With brand reputation, management and awareness

  • Connect better with existing and potential customers

  • Increase website traffic and gain new leads

  • Increase visibility for the brand and business

But for our struggling small business owner, who has the time for content marketing these days? The answer to this question is, make the time. Here are some tips on how to have a successful online content marketing strategy without spending an inordinate amount of time or money: Continue reading

6 SEO Content Strategies That Still Work in 2015

6 SEO Content Strategies That Still Work in 2015

It’s the start of a new year and that means a re-evaluation of the viability of your SEO strategy. And, all good Internet marketers know that their SEO content strategy needs to be evaluated every so often in order to retain its functionality.

There are a lot of SEO changes that have happened over the last couple months and in order to stay on top of your game, you need to be aware of what still works and what doesn’t. Your SEO strategy is usually based around a handful of reliable methods that work for you.

Let’s see if yours makes the list of SEO content strategies that are still relevant in 2015: keep reading!
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